What do Stanley water bottles, fidget spinners, and Pokemon Go have in common? They’re all guerrilla marketing examples with great results. By using surprise, humor, or interactive experiences, brands can capture attention without relying on traditional advertising methods. This unconventional approach is especially effective for small businesses; a great brand experience can help stand out…
In email design, a frequently overlooked part is the email button — a clickable element within the email, prompting a specific action when clicked. Humble as is, it deserves a lot more attention as it could play a key role in your email marketing conversion rates. Creating an effective button involves more than styling a…
Email marketing for brand awareness is still a very effective tool for companies of all sizes. It provides a direct line of communication for reaching your target market and increasing brand awareness. It’s a familiar channel with billions of users and a proven track record for nurturing leads. If you’re looking to increase your brand’s…
Brand experience is every interaction a customer has with your business — online or offline, before or after a purchase. In the increasingly competitive digital world, offering a unique product or service is no longer enough. Customers seek engaging experiences that keep them hooked and coming back for more. 46% of customers tend to buy…
Let’s explore how to monetize a newsletter. You’ve already invested time and effort into crafting engaging email newsletters; why not reap the rewards? Monetizing your newsletter isn’t impossible; it’s a reality for many successful creators. In fact, email newsletters have proven to be lucrative ventures. You’ve probably heard about HubSpot’s Hustle’s $27 million sale. It’s…
Warm leads are exciting news for most email marketers — those engaged prospects who have shown interest in your brand, opened emails, clicked on links, or maybe visited your website. They’re not quite ready to buy but follow your products or services closely. Warm leads are a few steps closer than cold leads, and with…