While email marketing delivers one of the highest returns on investment, it shouldn’t be your sole source of leads. A digitally oriented business needs multiple marketing channels to survive. We’ll go over the ten digital marketing channels that are the most relevant in 2025 and explore how you can choose the right ones for your…
Conversational marketing is a strategy that focuses on real-time communication between brands and customers to foster personalized and engaging brand experiences. Think of it as a heart-to-heart conversation with a close friend. You share your experiences, mistakes, and moments to gain insights into life. Similarly, conversational messaging leverages chatbots, live chat, and AI-powered assistants to…
Subscriber engagement measures how actively subscribers participate with your brand emails. Email marketing provides ROI as high as 4100% for every $1 spent, but only if your subscribers are actually engaged. A little while before, engagement was measured through email open rates. However, with Apple’s new privacy settings, open rates are no longer a reliable…
Have you ever received a promotional email after purchasing a product from the same brand? It probably left you confused because you just bought that product. The same happens when you sell without knowing your customers. You could have an extensive email list, but if you don’t know where your email marketing subscribers are in…
If you’re wondering how to start an email marketing agency, this guide is for you! Email marketing is a powerful tool for providing a unique brand experience, maintaining consistent communication, and boosting sales. According to a study, 60% of consumers want brands to contact them via email. This digital channel can provide an ROI as…
Want to make your apps work together seamlessly? The Zapier vs IFTTT debate is essential reading before you automate a single task. Before you can do that, understanding their strengths and weaknesses is key Zapier is a powerful online automation tool connecting different web applications, enabling users to automate repetitive tasks without coding. It allows…