ClickFunnels is a popular online sales funnel builder that provides a comprehensive platform to market, sell, and deliver products and services online. It comes with pre-designed funnel templates, a user-friendly page editor, and extensive marketing features. However, not everyone can afford the price tag or use the entire set of features — not to mention…
Email accessibility, in a nutshell, is ensuring everyone can read and understand your email, regardless of any impairments they may have. With the aid of technology, more and more people are able to live fulfilling lives. Modern innovation plays a pivotal role in enhancing the lives of people with disabilities by providing innovative solutions and…
Email marketing is a type of digital marketing that uses email messages to attract leads, raise brand awareness, and maintain customer relationships. But how did it all start? In 1978, a time when email was only available to the technological elite, Gary Thuerk ran the first-ever email campaign when he wrote to 400 people to…
The email footer is the section at the bottom of an email message that includes information about you and your business, as well as compliance elements and promotional links. But is this feature getting overlooked by email professionals? Email marketers pride themselves on being highly precise and analytical in their approach. After all, email marketing…
As you sit down to review your latest email campaign statistics, you feel a sweet sense of accomplishment — your subscriber list is growing, and your hard work is paying off. But there’s a nagging concern in the back of your mind. With each new subscriber, your email marketing platform, ConvertKit, gets more expensive. And…
Every good salesman knows making a pitch is all about finding a sweet spot; you have to find a rhythm where both you and a prospective customer benefit from an interaction. To do this, you have to really be tuned into what your customer wants. If you push too hard, they will dislike you, but…