Email marketing is constantly evolving — technological advancements have now made it possible for email marketers to send mass personalized emails to their subscribers. With a good email segmentation strategy and email personalization, you can now send relevant content at the best time to send emails so you can guide prospects toward conversion. People use…
Moosend is an email service provider that has been operating for almost 12 years. But the email industry has gotten a lot more competitive since 2011 — new features have appeared, there are new email marketing trends, and mailbox providers are fighting spammers with a passion, making it an uphill battle for email marketers to…
A list-unsubscribe header has become a more common and expected feature in email marketing, driven by industry best practices and legal requirements in different parts of the world. Most major mailbox providers now support list-unsubscribe headers to varying degrees, with some displaying visible one-click unsubscribe links and others processing them behind the scenes. The use…
Tracking pixels are the standard mechanism for measuring open rates. These tiny invisible images have long helped shine a light on recipient behavior. But they’re becoming less reliable due to the rise of privacy tools and email clients designed to block invasive content. If you manage email campaigns, you’ve definitely faced the dilemma of balancing…
For many users, Mailchimp has been the gold standard of email marketing for years. It first burst into the scene in 2001, but it gained popularity in the 2010s with its whimsical mascot, clever marketing, and robust features. We’ve recommended Mailchimp ourselves in our guides on Best Klaviyo Alternatives and Best Constant Contact Alternatives. But…
Email list management is an art as it is a science — you must tackle it with data-backed logic and also creatively experiment with your list to get the most out of it. The more you study your list, the more you will realize the critical role it plays in the success of your campaigns. …