Consulting businesses are sought after for providing creative solutions to existing business problems. As you start up, your client portfolio may be small in the beginning stages of building the business. However, as your client base expands, your company will probably need to scale its marketing and increase size to accommodate the growing customer demand….
Email marketing can seem daunting when you begin. And if you don’t learn the ropes quickly, you’ll struggle to gain any traction. If you have faced issues with this channel, this concise guide shows you how to improve email marketing performance. Before you begin, however, let’s review the reasons why focusing on email marketing is…
How many times have you emailed your marketing list only to discover—of course—at the last minute that your campaign is far from error-free? Something has got in the way. It might be as simple as an aesthetics problem (you didn’t check how your content looks in a dark mode, for example), a blunt CTA, a…
The first ever email sent looked like mere numbers and letters rather than a message. When people started using emails consistently, they became a sought-after communication channel for businesses and individuals. Today, consumers, on average, receive 121 emails per day. This makes it all the more challenging to cut through the inbox clutter, especially with…
The last decade has brought about a digital revolution in marketing. There are numerous marketing channels available today, all of which are highly effective and can be used in combination with each other. But what’s the best way to do that? You can find the answer in two key marketing strategies: omnichannel and multichannel marketing….
You’ve been running your Shopify store for a while now. Orders are steady, and your customers seem happy, but your younger competitors have been thriving faster. You see their sleek email newsletters every time you open your inbox. The polished designs and engaging content make you wonder if you could do the same. But what…