Kartra vs Kajabi: Which All-In-One Platform is Better?

Kartra is an all-in-one marketing platform designed to streamline your online business. It allows you to build sales funnels, manage email marketing, create landing pages, and sell products or courses. 

Kartra’s chief selling point is that you can do all this in one place. By centralizing your marketing tools, Kartra promises to save you time and boost your profits.

In the other corner, we have Kajabi, an older and more seasoned platform that offers a lot of the same features as Kartra. It is a platform geared towards course/content creators, but all types of internet-focused businesses can benefit from its features. 

Kajabi streamlines business processes by providing all the necessary tools — website building, marketing automation, email marketing, and secure payment processing — under one roof.

If you’re stuck deciding between Kartra vs Kajabi, this comparison will clear your doubts by breaking down the features to help you pick a winner. 

Buckle up, entrepreneurs and marketers, it’s about to get educational!

---

---

Kartra vs Kajabi: Clash of the All-In-One Platforms

Generally speaking, both Kartra and Kajabi do the same thing. But there could be a couple of features that are more critical to your business.

And at the end of the rounds, we will share a verdict.

Landing Page/Website Builder

Both Kartra and Kajabi help entrepreneurs build and manage landing pages and websites, but they offer distinct features.

Kartra offers a drag-and-drop page builder that is user-friendly and includes a variety of pre-designed templates. These templates serve different purposes — sales pages, squeeze pages, and thank you pages. 

Kartra’s builder is highly customizable, allowing users to tweak every aspect of their pages to match their branding. The tool also supports A/B testing and comes with integrated analytics, helping users optimize and scale marketing efforts. 

Kajabi’s website/landing page builder is similarly intuitive, featuring a straightforward drag-and-drop interface. Users get access to a variety of templates, primarily targeting educators and course creators.

Kajabi places a significant emphasis on design aesthetics and user experience, providing visually appealing templates that are easy to customize.

Comparing the two, Kartra offers more control over page elements and styling. This can be advantageous for experienced users but might overwhelm beginners. Kajabi prioritizes ease of use, with a more intuitive interface and pre-designed sections that streamline the building process.

If you crave maximum control and design flexibility, Kartra might be the better fit. If you prioritize a user-friendly experience with a focus on course content, Kajabi could be the winner.

Comparing the webpage-building abilities of these two tools, here’s what we conclude:

Landing page/website builder	Kartra	Kajabi
Drag-and-drop functionality	✅	✅
Variety of templates	⭐⭐⭐	⭐⭐⭐
Customization	⭐⭐⭐⭐	⭐⭐⭐
A/B testing	✅	❌

Verdict: Both platforms let you create competent websites and landing pages. This round is a tie.

Click Funnels or Sales Funnels

Click funnels or sales funnels are compelling reasons for customers to sign up for either of these platforms, and that’s why they get their own section.

Kartra offers a sophisticated, drag-and-drop funnel builder that allows users to create intricate, multi-step funnels with ease. The funnels can cater to a wide range of marketing activities, including lead generation, email campaigns, video marketing, and automated follow-ups. 

The template library has an impressive collection of built-in templates ready for deployment. Kartra’s marketplace also features a wide range of click funnel examples users can browse through or purchase.

Additionally, Kartra provides advanced analytics and split testing, enabling users to optimize their funnels for better conversion rates. The platform’s flexibility and depth make it suitable for users who need detailed control and customization over their sales funnels.

Kajabi, while also offering effective click-funnel features, is more streamlined and straightforward in its approach. Kajabi’s funnel builder, formerly known as Pipelines, comes with pre-built templates designed for specific purposes, such as product launches, webinars, and course promotions. 

These templates simplify the funnel creation process, making it accessible for users who may not have extensive marketing experience. While it may not offer the same level of intricate customization as Kartra, Kajabi’s user-friendly interface and focus on simplicity provide an effective funnel-building experience. Kajabi has also created a marketplace where users can purchase templates.

If sales funnels are a big part of your marketing strategy, both Kartra and Kajabi get the job done:

Click funnels	Kartra	Kajabi
Drag-and-drop functionality	✅	✅
Variety of templates	⭐⭐⭐⭐	⭐⭐⭐⭐
Customization	⭐⭐⭐⭐	⭐⭐⭐⭐
Funnel marketplace	✅	✅

Verdict: Sales funnels on both platforms are equally good; this round is another tie.

Customer Service

Kartra offers a few different avenues for customer support. You can access their knowledge base, which contains a collection of articles, FAQs, and troubleshooting guides. Additionally, they have a YouTube channel with tutorial videos on various platform functionalities. 

For users seeking direct assistance, Kartra provides live chat support during specific hours. However, you should know live chat availability is limited compared to Kajabi. While Kartra offers a training program for new users, priority support isn’t generally included in all plans.

Kajabi clearly prioritizes providing robust customer support. It provides a solid knowledge base filled with detailed articles, tutorials, and helpful resources. Similar to Kartra, Kajabi offers video tutorials to guide users through the platform. 

Where Kajabi shines is its live chat support — if you’re on the top two pricing tiers, you get access to 24/7 live chat assistance, ensuring you get help whenever you need it. 

Kajabi also offers users access to Kajabi University. This is a comprehensive online learning portal with courses and resources specifically designed to help you succeed with the platform. If you need additional help, Kajabi has a decently large Facebook community. In this group, users can connect, share experiences, and get peer-to-peer support.

Tallying customer service support on Kartra and Kajabi:

Customer service	Kartra	Kajabi
Quality of service	⭐⭐⭐	⭐⭐⭐⭐
24/7 chat	❌	✅
Email support	✅	✅
Knowledge resources	⭐⭐⭐	⭐⭐⭐⭐
Facebook Group	✅	✅

Verdict: From online reviews, we can safely say Kajabi offers better customer support to its customers than Kartra.

Course Creation

Kartra offers a basic course builder with a drag-and-drop interface. Uploading content like videos, PDFs, and audio files is straightforward. Users can structure their courses into modules and lessons and even set drip schedules to control when content is released to students. 

However, simplicity comes at a cost. Managing courses also involves individual content uploads, which can be time-consuming for larger courses. 

Kajabi has a dedicated course builder and takes a comprehensive approach to course creation. Its dedicated course builder prioritizes both ease of use and robust features. 

Uploading content is streamlined, with bulk upload options saving users time. Structuring the course is intuitive, allowing creators to add modules, and lessons, and even add graded assignments and quizzes to assess student understanding. 

Kajabi excels in fostering engagement. You can integrate discussions and online communities where students can interact and ask questions.

Course creation and management	Kartra	Kajabi
Course builder tool	❌	✅
Members progress tracking	✅	✅
App access	❌	✅
Course members UX	⭐⭐⭐	⭐⭐⭐⭐

Verdict: Kajabi offers superior course creation and management tools, making it the better choice for course creators.

Feature Updates

Kartra isn’t exactly known to add new features and functionalities. According to user feedback and online reviews, the user interface has not been updated in a while.

It’s a similar story for their features, too — not many rollouts have happened in the last few years. This can make it challenging for users to anticipate upcoming features or craft a marketing strategy. While the Kartra team is responsive to user feedback and feature requests, the exact timeline for implementation is not usually clear.

In comparison, Kajabi is significantly more enthusiastic about adding new functions and tools. Recently, the company introduced a “Branded Mobile App” feature on its Enterprise plan, which lets customers create a white-label app for their audience. 

Creator.io is another feature Kajabi introduced recently. It is an AI tool to assist users with generating content for courses, blogs, social media, emails, and more. For the record, Kartra has an AI tool to aid with writing copy, too. There are also frequent multiple smaller software updates from Kajabi to improve existing features.

Software updates	Kartra	Kajabi
New features	⭐⭐	⭐⭐⭐⭐
Consistent rollouts	⭐⭐⭐	⭐⭐⭐⭐
Modern user interface	❌	✅

Verdict: Kajabi consistently rolls out new features and updates existing ones, appearing more proactive than Kartra. This round goes to Kajabi.

---

Kajabi vs. Kartra Pricing: Which Offers Better Value for Money?

At first glance, Kajabi is more expensive than Kartra, but not by a huge amount. Kartra also offers more products than Kajabi does, which indicates you may pay more.

Go through the sections below carefully as the pricing can vary depending on what your business does.

Kartra: Pricing

If you decide to join Kartra, here’s what you will pay each month:

Kartra plan	Price	Features
Free trial	Free/30 days only	‣ Unlimited products ‣ Memberships and courses ‣ Funnel mapping ‣ Forms ‣ Kartra AI ‣ Web pages & opt-in forms ‣ Memberships & courses ‣ Funnels and campaigns ‣ Unlimited email & SMS ‣ CheckoutsLead capture ‣ Lead & sales management ‣ Calendars ‣ Funnel simulations ‣ Advanced Analytics ‣ Automated Sequences
Starter	$119/month	‣ All of the above + ‣ Unlimited emails ‣ 2,500 contacts ‣ 1 domain ‣ 1 language ‣ 5 team members ‣ Unlimited landing pages & forms ‣ Unlimited emails & sequences ‣ Memberships & courses ‣ 100+ ready-to-launch campaigns ‣ Calendar scheduling/booking
Growth	$229/month	‣ All of the above + ‣ 12,500 contacts ‣ 3 domains ‣ Unlimited languages ‣ 10 team members ‣ Funnel simulation ‣ Webinars for 300 attendees ‣ Affiliate management ‣ Advanced automatons ‣ Surveys & quizzes ‣ Help Desk
Professional	$549/month	‣ All of the above  + ‣ 25,000 contacts ‣ 5 domains ‣ 20 team members ‣ Real-time funnel analytics ‣ Webinars for 1,000 attendees ‣ Help Desk live chat ‣ Agency capacity ‣ API access ‣ Custom code page
Enterprise	$999/month	‣ All of the above + ‣ 50 domains ‣ 250,000 contacts ‣ 50 team members ‣ Webinars for 5,000 attendees

Kajabi Pricing Plans

Kajabi often runs promotions that let you try the platform for a $1 fee, after which you will have to pay full price to continue using services. And if you stick with Kajabi, the table explains how much you will have to pay each month.

Kajabi plan	Price	Features
Kickstarter	$69/month	‣ 0% Transaction Fee ‣ 50 Landing Pages ‣ 1,250 Marketing Emails ‣ 1 Product ‣ 1 Funnel ‣ 250 Contacts ‣ 50 Active Customers ‣ 1 Website ‣ Kajabi AI Features ‣ Creator Studio
Basic	$149/month	‣ All of the above + ‣ Unlimited Landing Pages ‣ Unlimited Marketing Emails ‣ 3 Products ‣ 3 Funnels ‣ 10,000 Contacts ‣ 1,000 Active Customers
Growth	$199/month	‣ All of the above + ‣ 15 Products ‣ 15 Funnels ‣ 25,000 Contacts ‣ 10,000 Active Customers ‣ Advanced Automation ‣ Affiliate Program ‣ Custom Branding ‣ 24/7 Support
Pro	$399/month	‣ All of the above + ‣ 100 Products ‣ 100 Funnels ‣ 100,000 Contacts ‣ 20,000 Active Customers ‣ 3 Websites ‣ Custom Code Editor
Enterprise	>$10,000/year	‣ All of the above + ‣ Custom pricing plans with higher limits  ‣ Migration Assistance ‣ White Glove Onboarding ‣ Dedicated Customer Success Manager  ‣ AI Creator Studio Tools Branded Mobile App

Kajabi Pricing Tiers

In the next section, we have a final analysis of both platforms and a verdict.

---

Kartra vs Kajabi: Comparing Features Side-By-Side

Kartra and Kajabi target the same type of customers: content creators, entrepreneurs, and small businesses. Because of this, almost all the features are exactly the same. 

There are minor differences between the two. Kartra’s agency feature lets agencies use Kartra to handle their clients, whereas Kajabi’s app feature lets users offer their audience an app for mobile access. Kajabi has superior customer service and a modern UI, whereas Kartra does a decent job at customer support and has an outdated UI.

The price difference between the two is not significant enough to sway the comparison, and once you scale, you’ll be spending about the same amount. 

Let’s tally the features one last time before deciding on a winner:

Feature	Kartra	Kajabi
User interface	⭐⭐	⭐⭐⭐
Funnel builder	⭐⭐⭐⭐	⭐⭐⭐⭐
Funnel templates	⭐⭐⭐⭐	⭐⭐⭐
Landing page builder	✅	✅
Course creation tools	⭐⭐⭐	⭐⭐⭐⭐
Membership sites	✅	✅
Agency mode	✅	❌
White-labeled app	❌	✅
Email marketing	⭐⭐	⭐⭐
Payments processing	✅	✅
Third-party integration support	⭐⭐⭐⭐	⭐⭐⭐⭐
A/B testing	✅	❌

Final verdict: If you’re a course creator, you should choose Kajabi. Its expertise in the area shows and it’s better than Kartra in small ways. If you run an agency or handle multiple clients, Kartra would be the better choice.

You should also look at competitors such as ClickFunnels or GoHighLevel before you take a call. If funnels are an important feature for your business, explore ClickFunnels alternatives, too.

And as in the case of any all-in-one solutions, we recommend you consider specialized marketing tools for functions that are critical for your business.

For example, if you want to experience superior email marketing performance, opt for Campaign Refinery.

---

Campaign Refinery: The Email Partner You Can Count On

While all-in-one platforms like Kartra and Kajabi offer email marketing functionalities, dedicated email platforms can deliver superior results.

And that is exactly why we recommend Campaign Refinery. We have spent close to a decade perfecting the science of achieving the best email deliverability, making your emails land in the inbox instead of spam folders. We also offer robust analytics to help you study and optimize your email marketing results.

With an email partner that helps you inbox consistently, you can also consider a wider range of email campaigns to help you grow your business.

And if you’re worried about how you’ll manage data between two platforms, let Zapier handle it. It connects different web apps and services together to operate seamlessly. 

FYI, Zapier integrates perfectly with Campaign Refinery!

Why Use Campaign Refinery With Kartra and Kajabi

Whether you choose Kajabi or Kartra, you can pair it with Campaign Refinery to access our rich set of features. 

Below, we discuss how our pricing model benefits you.

Campaign Refinery: Budget-Friendly Email Marketing

You can opt for one of these paid plans at Campaign Refinery:

Campaign Refinery Plans	Price per month	Credits	Features
Business	$99	50,000	‣ Unlimited contacts ‣ Campaign library ‣ Segmentation tools ‣ Automatic list cleaning ‣ Gamification ‣ Evergreen Flash Sales ‣ Advanced automation features
Growth	$299	200,000	‣ Unlimited contacts ‣ Campaign library ‣ Segmentation tools ‣ Automatic list cleaning ‣ Gamification ‣ Evergreen Flash Sales ‣ Advanced automation features + ‣ Disable Campaign Refinery branding ‣ Higher volume of API access
Enterprise	>$1,000	1 million	‣ Unlimited contacts ‣ Campaign library ‣ Segmentation tools ‣ Automatic list cleaning ‣ Gamification ‣ Evergreen Flash Sales ‣ Advanced automation features ‣ Disable Campaign Refinery branding + ‣ Dedicated Success Manager ‣ Custom API volumes

Even on the basic plan, you get 50,000 credits, letting you email 50,000 contacts. The more you send, the more you save — that works out perfectly as your business grows and you send different types of email campaigns. Plus there are no restrictions on the features; you get full access to all of the tools on our top tiers. 

Is Moving to Campaign Refinery Complicated?

Moving to Campaign Refinery from a different platform is not complicated at all. The time it takes to fully set up depends on the platform you’re migrating from and the volume of data you’re bringing with you.