The 8 Best Sales Funnel Software in 2025

Here are 7 common use cases for sales funnels:

• Nurturing leads: When you have a list of potential customers who are not yet ready to buy, a sales funnel can guide them through a structured process.
• Increasing conversions: For businesses experiencing low conversion rates, a sales funnel helps identify bottlenecks and optimize touchpoints.
• Launching a new product: A sales funnel can help a new product launch by leading prospects through education, interest-building, and persuasion.
• Upselling and cross-selling: Sales funnels can maximize revenue by presenting cross-sell and upsell opportunities to existing customers.
• Building automated sales processes: For businesses looking to scale, a sales funnel allows for automation in lead generation, nurturing, and conversion.
• Understanding customer behavior: A sales funnel provides insight into where potential customers drop off, helping businesses refine their strategies.
• During B2B sales cycles: In B2B environments, where sales cycles tend to be longer and require multiple touchpoints, a sales funnel helps fine-tune the process.
• When targeting cold audiences: When reaching out to a cold audience that is unfamiliar with your brand, a funnel helps gradually introduce your products or services.

Typically, sales funnel software offers you these features:

• Lead capture: You can collect information from prospects via forms, landing pages, or pop-ups.
• Landing page builders: These tools can create high-converting landing pages, usually without the need for coding.
• Sales pipeline management: You can visualize where leads are in the sales process, which helps you track and manage prospects as they move through the funnel.
• Email marketing: You can send automated, personalized email sequences to leads, nurturing them through the funnel.
• Customer Relationship Management (CRM): This function helps organize and track customer data.
• Analytics: With the dashboard, you get insights into how well the funnel is performing
• A/B testing: Test different versions of landing pages, emails, or call-to-action buttons.
• Payment integration: Many sales funnel platforms include or integrate with payment gateways
• Lead scoring: Automatically ranks leads based on how likely they are to convert.
• Third-party integrations: Sales funnel software often integrate with other tools like CRM systems, email platforms, social media, and more.

ClickFunnels: Features

1. Drag-and-drop funnel builder: Users can easily create multi-step sales funnels with a simple drag-and-drop interface.
2. Funnel templates: Ready-to-use templates for various funnel types, including opt-in funnels, sales funnels, and webinar funnels are available.
3. Email and SMS automation: Users can set up automated email sequences to nurture leads and send follow-up emails.
4. CRM: ClickFunnels’ CRM lets users track leads and manage customer interactions directly within the platform.
5. Membership sites: Users can build membership areas for premium content or subscription services.
6. Shopping cart: The platform allows users to add payment gateways such as Stripe and PayPal to collect payments.
7. Analytics: ClickFunnels tracks conversion rates, lead behavior, and funnel performance.

GoHighLevel: Features

• Funnels: Users can create multi-step sales funnels with drag-and-drop functionality.
• Landing page templates: The platform offers pre-built, customizable templates for landing pages.
• CRM: GHL lets users track leads through every stage of the funnel within a single dashboard.
• Email marketing: High Level lets users send automated email follow-ups to engage leads and move them through the funnel.
• Forms: Custom forms to capture lead information directly within funnels are available.
• Upsell and cross-sell: Users can create standalone upsell funnels or send cross-sell emails to the current funnel to maximize revenue.
• Booking and scheduling: Integration of appointment scheduling into funnels is possible for service-based businesses.
• Payments: The platform lets users collect payments directly through the funnel using integrated payment systems.
• Reporting: GHL offers in-depth reporting on each step of the funnel, including conversions, drop-offs, and ROI.

Systeme.io Features

1. Funnel builder: Users can create multi-step sales funnels with a drag-and-drop editor.
2. Pre-designed templates: Systeme offers customizable templates for different funnel types like lead capture, sales, and webinar funnels.
3. Email marketing: The platform allows users to set up automated email sequences.
4. Landing page creation: Users can build high-converting landing pages without the need for coding.
5. Membership site builder: Users can create membership areas for exclusive content or courses.
6. Payment integration: Systeme.io accepts payments through integrated gateways such as Stripe and PayPal.
7. Tracking: The platform supports performance tracking of funnels, including conversions and revenue.

Kartra Features

1. Funnel creator tool: This tool lets users create sales funnels with pre-built templates and drag-and-drop customization.
2. Email marketing: The funnel can send automated email and SMS follow-ups.
3. Membership sites: Kartra customers can create membership areas with gated content.
4. Video hosting: Kartra allows users to host videos directly and include CTAs within the videos.
5. Cart and Checkout: Kartra features an integrated shopping cart and checkout system with upsells and downsells.
6. Lead scoring: Users can automatically score leads based on their interactions with the funnel.
7. Affiliates: Kartra features built-in affiliate program management, allowing users to recruit and track affiliates.
8. Analytics dashboard: Users can track funnel performance.

Kajabi Features

1. Funnels: Pre-built sales funnel templates are available for opt-ins, product launches, and more.
2. Landing pages: Users can build customizable, high-converting landing pages for lead capture or sales.
3. Email marketing: Users can create and send different types of email campaigns to convert leads into customers.
4. Checkout and payments: Kajabi has an integrated checkout system for seamless product purchases, including one-click upsells and payment plans.
5. Membership and courses: Building membership areas and online courses is simple with Kajabi.
6. Analytics and tracking: Kajabi’s built-in analytics lets users track funnel performance.
7. Affiliate management: Users can set up affiliate programs to boost funnel traffic and sales.

HubSpot’s Features

1. CRM: Users get a free CRM tool for tracking leads, contacts, and customer interactions across the sales funnel.
2. Email marketing: HubSpot lets users build and send personalized email campaigns to move leads through the funnel.
3. Marketing automation: Users can create automated workflows for lead nurturing, follow-ups, and task assignments.
4. Pipelines: HubSpot has visual sales pipelines to track deal stages, forecast revenue, and manage leads through each stage of the funnel.
5. Landing page builder: HubSpot allows users to design high-converting landing pages and integrate them with the CRM.
6. Lead scoring: Users can score and prioritize leads based on engagement levels.
7. Live chat and chatbots: Users can boost engagement with website visitors and capture leads in real time using chatbots.
8. Analytics: HubSpot has detailed reporting on funnel performance, including metrics on conversion rates, revenue, and lead sources.

Leadpages: Features

1. Landing page builder: Users can create mobile-responsive landing pages using drag-and-drop customization.
2. Pre-designed templates: Leadpages offers access to a wide range of templates designed for lead generation, product promotion, and event registration.
3. Blogging: Users can create blogs with SEO-optimized pages to drive sales.
4. Popups and alert bars: Capturing leads on any page is possible with customizable popups and alert bars.
5. Analytics: Users can track performance metrics such as page views and conversion rates.
6. Integrated payments: Customers can sell products and services directly through landing pages using payment options such as Stripe and PayPal.

Instapage: Features

1. Landing pages: Users get a drag-and-drop editor to create responsive landing pages.
2. Templates: Customers can access a library of customizable templates designed for lead generation, webinars, and product promotion.
3. Personalization: Landing pages can be personalized for higher relevance and better conversion.
4. AdMap: Users can visualize and optimize the journey from ads to landing pages by connecting ads to specific landing pages.
5. Popups: Capture leads and promote offers with popups and sticky bars that are fully customizable.
6. Analytics: Detailed analytics and reports on visitor behavior are available.
7. Collaboration: Instapage offers real-time collaboration features for team feedback and page reviews.
8. Integrations: This software integrates with popular CRM, email, and marketing automation tools.

Ensure you’re comfortable with email topics that address technical issues:

1. If I Forward an Email Can the Sender See It?
2. What Does “Re” Mean in Email?
3. What is the Outbox in Email?
4. When Did Email Become Popular?
5. Email Sign-Offs
6. 25+ Essential Email Abbreviations
7. What is an Email Client?
8. Best Fonts for Emails
9. The Best Time to Send Emails
10. What is my Email IP Address?