Are you repeatedly failing email deliverability tests? Mailbox providers incorporate advanced techniques like content analysis, machine learning, and sender reputation scoring inside spam filters to reduce spam mail hitting their customers’ inboxes. Sometimes, these measures are a bit too effective; they occasionally stop legitimate emails from reaching the inbox. However, using a safe sender list…
As we step into 2025, recipients’ inboxes is more crucial than ever. You must find the best time to send emails and optimize them according to your audience preferences and industry trends. Your optimal email send times can vary depending on factors like time zones, office hours, and holidays. And setting a time for every…
An email marketing calendar template is a tool that helps you strategically run your email content calendar. It allows you to organize and schedule types of email marketing campaigns, share them across teams, and customize them to fit your needs. While an email marketing calendar helps you manage campaigns, a calendar template hosts your recurring…
Imagine sending a letter through the mail, but instead of sealing it in an envelope, you write it on a postcard for anyone to read. This is why you need an encrypted email — when you send an unencrypted email, its contents can be intercepted, altered, or even stolen. But what does it mean when…
Conversational marketing is a strategy that focuses on real-time communication between brands and customers to foster personalized and engaging brand experiences. Think of it as a heart-to-heart conversation with a close friend. You share your experiences, mistakes, and moments to gain insights into life. Similarly, conversational messaging leverages chatbots, live chat, and AI-powered assistants to…
If you’re an email marketer, we don’t really have to convince you about the importance of email marketing and why tracking critical email campaign metrics matters a lot. And that’s why Google Postmaster Tools is an absolute must in your arsenal. Email marketing is a powerful tool for marketers due to its cost-effectiveness, wide reach,…