An email header is the area above the email body that contains critical information about the email, such as who the sender and recipient are, as well as the sending date. Email headers are also called X-headers and help you verify the authenticity of an email and track an email message’s origin, path, and other…
Marketing emails are synchronous with your brand identity — they demonstrate your uniqueness and persuade the email marketing subscriber to act. An effective marketing email comprises compelling content, audience segmentation, and personalization. Readers typically spend 12 seconds reading an email, and marketers put extra effort into grabbing readers’ attention within that time frame. Even so,…
As an entrepreneur or a marketing professional, you might find the prospect of developing an effective B2B email marketing strategy daunting. There’s so much you have to do: And you probably don’t know where to start or how. Luckily, we’re here to help! This ultimate guide to b2b email marketing is your roadmap to driving…
Since people started using emails, many guides have been written on email marketing. You really want to enter the world of high ROI, but you keep finding different and often opposing information on mass email methods; personalization is one of them. How can I send personalized mass emails, or — is it even possible, you…
Building email lists has a lot of benefits for your business; they serve as a direct and personalized channel for communication with your potential and current customers. They enable you to engage and retain your audience, allowing you to build long-term relationships and improve customer loyalty. But before you make money from your email list,…
Here’s one of the most commonly heard questions about email marketing in 2025: Is mass email marketing dead? As people hear conflicting information from different sources, they seem to think mass email marketing is a thing of the past. Well, we firmly stand behind the claim that mass email marketing is very much alive. In…