We get it. You pour hours into crafting the perfect emails, making sure every word and image aligns with your brand’s voice. But what’s the point if they’re not even reaching your audience? It’s like preparing for a grand performance only to find out the curtains never went up. And it’s not just about missed…
Around 53% of email marketers struggle with low click-through rates. So, if you’re wondering why more people aren’t opening your emails or why your email campaign isn’t as effective as you thought it would be, you aren’t alone. Luckily, there are plenty of tested strategies you can use to make your click-throughs go the other…
Email marketing is a direct line to your audience. But beneath the compelling copy and eye-catching visuals lies a sea of data — email campaign metrics — speaking volumes about your campaign’s true performance. It’s crucial to monitor these email tracking metrics, learn from them, and use them to define efficient workflows and customer journeys….
We had the pleasure of spending some time with Dave Miz, breaking down some of the client campaigns he’s been working on. Additionally, we dove into a new niche he’s been sending to that his previous email service provider was lying about delivering emails and implementing the same 2x openers, 3x clicker strategy he’s used…