We had the pleasure of spending sometime with Dave Miz, breaking down some of the client campaigns he’s been working on.

Additionally, we dove into a new niche he’s been sending to that his previous email service provider was lying about delivering emails and implementing the same 2x openers, 3x clicker strategy he’s used with his clients on Campaign Refinery.

The basic principles are simple enough, but go against the way so many of us were trained to do our email 10-15 years ago.

  1. Create a substantial re-engagement sequence to send your full list through trying to find “proof of life”. Just get an open or click.
  2. Start emailing only your recent engagers who come out the other side of that campaigns having taken ANY action.
  3. Watch your domain reputation skyrocket, and the actual number of emails that hit the inbox go through the roof.
  4. More opens, more clicks, more sales and revenue all while reducing the cost for you to deliver your emails to your audience.

Many of you may have hesitation about cutting the dead weight from your list after 30 daily emails. But if a contact isn’t opening or clicking your content after 30-daily emails, they aren’t your ideal prospects anyway.

A big list is only an asset if they are into what you have to offer and are opening/clicking those emails as a positive signal.

On the other hand, a large list of unengaged contacts is actually much more of a liability that inflate costs, punish your results and generally cause pain.


Travis Ketchum
Travis Ketchum

Travis Ketchum is the Founder & CEO of Campaign Refinery and Contest Domination - helping 10's of thousands of businesses build bigger email lists filled with qualified leads since 2012.