“Why aren’t my emails coming through?” is a question that strikes fear into the heart of every email marketer. Undelivered messages mean missed opportunities and lost revenue. When emails go to spam, those are potential conversions in the trash bin. Whether you’re waiting for an important business proposal or a simple confirmation email, delivery problems…
In email design, a frequently overlooked part is the email button — a clickable element within the email, prompting a specific action when clicked. Humble as is, it deserves a lot more attention as it could play a key role in your email marketing conversion rates. Creating an effective button involves more than styling a…
Today, when most human interactions happen via electronic means, email security protocols are necessary. The internet has undergone a remarkable transformation in the last two decades; it has evolved from a novel technological curiosity into an integral part of our daily lives. And in this world of digital messaging, email reigns supreme. The stats back…
One instruction commonly found at the bottom of emails is the directive to “View This Email in Your Browser.” But what does this actually mean for recipients? And why would senders want their emails viewed outside of the recipient’s regular email client or service? As email technology advances, email marketers now have more options to…
Email attachment size limit continues to be a critical factor in email delivery. Most email service providers (ESPs) impose strict size restrictions, typically ranging from 10MB to 25MB per email. However, just because you can send larger attachments doesn’t mean you should. Understanding these limitations isn’t just about avoiding bounced emails. It’s about: Let’s explore…
If you want to make money from your email list, it’s vital your messages reach your subscribers’ inboxes. To do this, you need good email infrastructure. In this comprehensive guide, we’ll discuss email infrastructure, its various components, how it affects your email marketing efforts, and how you can choose an email platform with robust infrastructure….