An important distinction to make at the start of this comparison is that Apple Mail is an email client, whereas Gmail is an email service. While Apple Mail is an app that works with most mailbox services, Gmail is a mailbox provider that supports a range of email clients. This comparison breaks down two popular…
To succeed at email marketing, email professionals must craft compelling content, target the right audience, and strategically send emails at the opportune moment. Technology has played a significant role in simplifying these tasks, offering a range of tools and software to streamline the process. However, for email marketers to harness the power of automation and…
An email marketing audit is a comprehensive evaluation of your marketing performance conducted to identify areas for improvement. Think of an email marketing audit as a regular health checkup for your email list. It detects issues like inactive subscribers, low engagement, and spam traps. Email marketing can be a powerful tool for nurturing leads and…
If you enthusiastically hit the send button on your email only to receive an error message, you know the importance of knowing email size limits. Your email attachments, images, text, and HTML formatting together contribute to the email size. While there is no official standard for maximum email size, it usually varies with your email…
Mass email marketing requires email infrastructure you can depend on. This means using the right protocol, hardware, and software. And the most dependable option available today is an SMTP server. This type of email server is far superior to its alternatives in terms of consistency and performance. If you plan to use a free SMTP…
An email server or mail server is a critical part of email infrastructure, handling the transmission and storage of emails. If you’ve ever wondered how an email travels from your computer to your recipient’s computer, it happens through email servers. The way email servers function is highly technical, so we made a special effort to…