The holiday season is nearing, and it’s the perfect time to send Cyber Monday email campaigns to customers and tap into their impulse buying. Cyber Monday falls on the first Monday after Thanksgiving and is one of the biggest online shopping events for tech and gadget lovers. Most retailers push sales during the whole week…
Marketing is more than just a business conversation; it’s a carefully curated story about your brand. Everything counts. The objective is to establish a unified and consistent brand identity throughout all marketing channels. It focuses on all aspects of a business, emphasizing the comprehensive customer experience and value. However, many businesses treat these touchpoints as…
Beehiiv has become a popular platform for sharing curated content through email marketing newsletters. It is used by a range of famous creators to reach a wide audience. If you’re planning on starting a newsletter of your own, you might be curious about ways to make the best use of this platform — what better…
November is a month of celebration, but it often feels like Thanksgiving gets overshadowed by the famous Black Friday and the upcoming rush toward Christmas. Just like people express gratitude in their everyday lives, email senders often incorporate expressions of gratitude into their messages. So, we end up sticking to the same routine focusing on…
Even successful businesses can face declining customer interest at times. Clients can feel overwhelmed by your brand communication or become dissatisfied with your customer service. While you might think aggressively promoting your brand will recapture your audience’s love, it could actually lead to email fatigue and higher unsubscribe rates. So, what’s the best way to…
Since emails became popular, businesses have used different marketing tactics to drive engagement. Even today, urgent email subject lines increase the average open rates by 22%, according to a study by Porchgroupmedia. Whether it’s a time-sensitive deal or an update about your business, sending an urgent email can do the trick. However, conveying urgency without…