Onboarding email sequence

Onboarding Email Sequence: Mastering the Art of Engaging and Retaining Customers

First impressions matter. When a customer submits his contact information through your website, it’s a golden opportunity for you as an email marketer. It’s your chance to reel them in, make them feel special about being your customers, and educate them about your products or services. If you haven’t added an onboarding email sequence yet,…

Perfect email sequence with a hand pushing a domino sequence to illustrate

Creating a Perfect Email Sequence: Types, Best Practices, and Examples to Use in 2024

Have you ever signed up to receive emails from a company? Of course, we all have! You know how they start emailing you, addressing you by your name, and then slowly start to offer you to purchase things that you may (definitely) have searched on their website? And they might do it over several emails,…

Types of email campaigns typing on a laptop

16 Types of Email Campaigns for Your Business Strategy

This article will present and explain 16 different types of email campaigns you can use in your daily email marketing. With an exceptionally high ROI, email marketing is an intelligent way of selling products. This powerful channel offers a variety of promotion models distributed in different types of email marketing campaigns. And while many marketers understand the…