Tried and True Cyber Monday Email Examples and Ideas For Record Sales in 2024
The holiday season is nearing, and it’s the perfect time to send Cyber Monday email campaigns to customers and tap into their impulse buying.
Cyber Monday falls on the first Monday after Thanksgiving and is one of the biggest online shopping events for tech and gadget lovers. Most retailers push sales during the whole week (Cyber Week) to capitalize on the urgency and target consumers on different platforms.
It’s the one time of the year when brands get extra generous with exclusive deals and discounts. And customers look forward to a hassle-free shopping experience since it’s entirely done online.
Whether it’s early bird previews or flash sale announcements, Cyber Monday emails help you make the most of the shopping frenzy. We’ll examine Cyber Monday email ideas and examples that will help you share unique promotions, sales messages, and brand stories.
Why is Cyber Monday Email Marketing Essential?
According to different sources, Cyber Monday 2023 was the biggest online shopping day, with a 5% global increase in sales. This is a prime time to capitalize on one of the biggest shopping seasons of the year.
While you can use different digital marketing channels, such as social media or paid ads, email marketing provides a unique opportunity to directly engage consumers from their inboxes.
Email marketing can be more effective than other marketing channels, and here are 6 solid reasons why:
- It gives direct access to shoppers: Emails go straight to customers’ inboxes, making it easier for them to find deals and discounts.
- It has higher open and conversions: Shoppers expect special deals and are more likely to open emails with exclusive Cyber Monday promotions.
- It provides an opportunity to build urgency: Cyber Monday emails allow you to use urgency and scarcity through countdown timers and other time-sensitive sales.
Campaign Refinery clients can integrate third-party countdown timers with any email campaign.
- It allows for highly targeted campaigns: Email marketing allows for granular segmentation using customer’s past behavior, preferences, and geographic location.
- It’s scalable and easy to automate: Email marketing tools help you automate Cyber Monday messages, such as abandoned cart reminders, follow-up discounts, and exclusive access content.
- It’s cost-effective: Email marketing costs are often small — you only need to pay to use the email service provider. Then, you can reach a wider audience through mass emails for the same cost.
Cyber Monday also holds the power to encourage inactive or disengaged customers to shop again. It makes it easier to nurture them and move them through the email marketing funnel.
Fascinating Cyber Monday Email Marketing Stats
Knowing the latest email marketing trends can help you craft more compelling Cyber Monday emails.
Below are the biggest email marketing stats to help you optimize your marketing campaigns:
- Email open rates on Cyber Monday are 15-20% higher than average.
- Cyber Monday click-through rates are 10-15% higher than average email open rates.
- Personalized Cyber Monday emails notice a 15% higher open rates.
- Abandoned cart reminders during Cyber Monday have a 30% higher click-through rate.
- Cyber Monday emails sent to subscribers in the United States have a 10% higher open rate than emails sent to people in other countries.
- Despite more emails landing in inboxes, bounce rates were 37% lower, and unsubscribe rates were 14% lower.
- Spam complaints were slightly up by 0.23% on average for the weeks leading up to Cyber Monday.
The above stats refer to the overall campaign performance, and your email campaign metrics can differ based on your sender reputation and email deliverability rate.
For example, Cyber Monday usually witnesses a surge in inbox traffic, making it difficult for brands to make a space for themselves.
It’s best to evaluate customer data to understand the types of emails that will perform better with your audience.
Types of Cyber Monday Emails That Convert
According to Adobe’s Holiday Shopping Trends Report, shoppers spent $12.4 billion on Cyber Monday shopping, an overwhelming 9.6% from 2022. With so much noise during the peak holiday season, email marketers must tap into customer data, assess their goals, and send emails at the right time.
Cyber Monday Email Types
| Type of Email | What it does | Best Practices |
|---|---|---|
| Teaser emails | Teaser emails hint at upcoming sales, helping customers mark their calendars. | ‣ Implement a countdown timer to promote urgency before Cyber Monday ‣ Provide a preview of product categories that will be on sale |
| Early access or VIP emails | They drive early conversions by rewarding the loyal customers. | ‣ Clearly mention the exclusivity in the subject line ‣ Emphasize the exclusive Cyber Monday discounts and deals |
| Countdown emails | Countdown emails highlight the time-sensitive nature of the deals, urging customers to act fast. | ‣ Use a dynamic countdown timer to show the exact hours to Cyber Monday ‣ Keep the message brief and include critical phrases, such as “Limited-time” or “Flash Sale” |
| Cart abandonment reminders | They encourage people to return to their carts and complete the purchase through unique coupons and discounts. | ‣ Use a personalized Cyber Monday-themed subject line ‣ Incentivize customers with good discounts and deals |
| Last-chance or extended sale emails | These emails help capture late shoppers who missed out on the deals and discounts. | ‣ Include phrases that create urgency, such as “Ends Tonight” or “Big Savings” |
| Gift guides and bundle offers | The emails recommend personalized gifts or product bundles for a smoother shopping experience for the customers. | ‣ Offer a special price for bundled Cyber Monday products ‣ Segment recipients by their preferences and interests |
| Thank you emails and post-purchase upsells | These emails thank the customer for their support and upsell products beyond Cyber Monday deals. | ‣ Provide a valuable upgrade to an already purchased item on Cyber Monday ‣ Use a one-time discount code for their next purchase |
Analyze the previous customer data and marketing trends from your SMS, social media and email campaigns. Wherever the data trends point, it’s critical to use persuasive copywriting to paint a vivid picture of your Cyber Monday sales. That usually starts with a clear and valuable Cyber Monday email.
How to Write a Captivating Cyber Monday Email
Writing any type of email, whether spooktacular Halloween deals, Festive Christmas sale emails, or an emotional Thanksgiving email, starts with a healthy subscriber base and valuable email content.
Your Cyber Monday emails are typically influenced by customers’ psychographic data, geographic variables, and behavioral traits.
Lean in on your customer data and use these writing tips for effective Cyber Monday emails.
Best Cyber Monday Email Subject Lines
Customers likely receive tons of emails leading up to Cyber Monday. Your email subject lines must be top-notch to break the fierce competition and get noticed.
Pair your preview text with the subject line to provide a sneak peek into the email content. This can help customers prioritize their emails and increase email responses. Include “Cyber Monday” in the subject lines, so customers know what to expect.
Additionally, make the subject lines more personalized by adding the recipient’s name or referencing a past interaction.
You can use these Cyber Monday subject line examples:
- “Cyber Monday is starting now: Get 25% off everything”
- “Exclusive Cyber Monday deals just for you”
- “Make the most of Cyber Monday, save up to 70%”
- “Cyber Monday deals are live now. Grab them before they’re gone”
- “Unwrap Cyber Monday discounts now”
Cyber Monday Email Body Copy
Every Cyber Monday email’s motive must be to solve a pain point, educate the recipient, or guide them toward a specific action. Start with a strong email structure that helps readers understand the purpose of the message.
Email copywriting must support the overall structure and clarify the next steps for the customer. Use the email body to convey important brand information, such as urgency or product benefits. If it’s a sales email, include storytelling to tap into customer emotions and increase click-through rates.
These copywriting tips can help you build trust and convert more users:
- Tailor email tone: Customize the email tone to suit the preferences of various audience segments. Include brand and customer stories to instill trust with potential clients.
- Write quality Cyber Monday messages: Provide value and educational content, regardless of a sale or promotion. For instance, including a brief history of your brand or how Cyber Monday is important to you.
- Use emojis and interactive content: Weave a story through GIF, an image, or a video. Copy combined with multimedia can enhance the feel of your Cyber Monday messages.
- Avoid overusing phrases: Use clear and simple phrases instead of jargon or email abbreviations. This can help customers find the necessary information quickly.
- Increase sensitivity awareness: Stay mindful of sensitivity in language and tone, especially when your Cyber Monday emails reach a diverse audience. Check out our guide on bad email marketing practices to avoid spam traps.
- Use a humanized voice: With the increase in the use of email marketing AI, using a humanized voice helps customers connect better with your brand.
- Include social proof: Show your prospects how your brand has influenced thousands of other users with similar pain points. Testimonials, reviews, and survey feedback is a good place to start.
Cyber Monday Email Design
The Cyber Monday email must have all the necessary elements without overwhelming the reader. Scannability is a critical factor that determines how people perceive your emails. It’s wise to guide the customers to your primary CTA as soon as they open the email.
You can also learn how users interact with your emails by conducting surveys. For example, provide a $50 gift voucher to understand the usability of your emails, what customers would do next, or what motivates them to click on the CTA.
Our Campaign Library has a rich library of pre-made email campaigns to help you save time and elevate your email marketing results.
Lastly, having a clean email list with segmented subscribers indirectly promotes good email design and copywriting. Those emails are more targeted and relevant to the customers’ situations and demands.
Cyber Monday Email Templates
Your Cyber Monday email marketing strategy is never a one-size-fits-all approach — it will include multiple touchpoints based on the customer’s journey. You’ll typically send more than one email before Cyber Monday and follow up with upsells and cross-sells to continue repeat business.
Grab these 6 customizable Cyber Monday email templates for different scenarios.
1. Cyber Monday Teaser Email Template
Subject Line: Get ready for the biggest sale of the year”
Hi [Customer Name],
Mark your calendars! Our biggest Cyber Monday sale is just a few weeks away, and you don’t want to miss them. Expect major discounts on exclusive items and offers for all our email subscribers.
Stay tuned for more details!
Best,
[Your brand name]
2. Cyber Monday Early Access VIP Email Template
Subject Line: Your exclusive early access to Cyber Monday deals
Hi [Customer Name],
As one of our valued customers, you get exclusive early access to top discounts on Cyber Monday before anyone else. Take advantage of our flat discounts on your favorites.
CTA: Shop early now
Best,
[Your Name]
3. Main Cyber Monday Email Template
Subject Line: It’s here: Cyber Monday deals you don’t want to miss
Hi [Recipient Name],
Thank you for being patient with us, the wait is finally over! Our biggest sale of the year is live now with 50% off sitewide. But hurry—our stock is limited and these deals won’t last long.
CTA: Shop the deals before midnight
Best,
[Your brand name]
4. Last Chance Cyber Monday Sale Email Template
Subject Line: Last chance: Cyber Monday sale ends tonight
Hey [Customer Name],
This is your last chance to save big on Cyber Monday deals. Once the clock strikes past midnight, these deals are gone for good.
Make the most of our 50% off sitewide while it lasts.
CTA: Shop now
See you soon!
Best,
[Your name & company name]
5. Cyber Monday Extended Sale Email Template
Subject Line: By popular demand: Extended Cyber Monday sale
Hi [Recipient Name],
We’re delighted to announce that our Cyber Monday sale is now being extended to [Mention date and time] by popular demand. Our [Product name] has been restocked to meet the growing love of customers like you.
We hope you’ll take this opportunity to fulfill your Cyber Monday shopping cravings!
Here’s your coupon code: [Mention the code]
CTA: Shop the extended sale now
Best,
[Your brand name]
6. Cyber Monday Abandoned Cart Email Template
Subject Line: Still thinking it over? Grab our hot Cyber Monday deals now
Hi [Customer Name],
Our happiness squad at [Your brand name] noticed you left some items in your cart. You probably had a thrilling Netflix situation or your pet threw up on your favorite couch decor.
While we understand these are common [we get that a lot, btw], our deals only last till [Mention date].
We don’t want you to miss out on your favorites and the upcoming deals.
CTA: Complete your checkout now
Happy shopping!
Best,
[Your brand name]
Cyber Monday Email Examples
Brands utilize the power of storytelling with an emphasis on human-centered design. The Cyber Monday emails are often an extension of their product, like the ones below.
Cyber Monday Sale Extension Email Example
Teepublic uses a unique email format for its sale extension Cyber Monday email. The brand uses a countdown timer, graphics, and a discount to urge customers to complete their purchase.
What Makes it Special?
- Teepublic uses the right components, such as headings and graphics to create curiosity.
- The CTA is placed in the beginning to encourage customers to shop immediately.
- The email embeds a search option to make it easier for customers to look for their favorites.
Cyber Monday Last Chance Email Example
SkillShare uses emotional copywriting techniques to persuade customers to do something for themselves. The Cyber Monday email starts with a clear purpose — to announce the last chance for sales.
What Makes it Special?
- SkillShare immediately offers a 50% discount in the beginning of the email.
- All essential information is provided in the banner and the text below.
- The email briefly explains the benefits of becoming a member.
- There are multiple CTAs scattered in prominent places to increase the chances of sale.
Cyber Monday VIP Sale Email Example
Travello’s Cyber Monday sale email offers a unique chance for VIP customers to enjoy their favorites at discounted prices.
What Makes it Special?
- Travello uses vivid imagery to showcase the benefits of taking a holiday using the brand.
- It briefly mentions the duration of the sale, discounts applicable, and popular travel categories.
- It emphasizes the concept of VIP sales with unique discounts for its loyal members.
- The email ends with a mention of “Free cancellation and refunds up to 24 hours before booking.”
Cyber Monday emails are all about building personal connections with customers and encouraging them to continue associating with your brand, even after the holidays.
That’s why it’s essential to know the secrets to build a successful Cyber Monday email campaign.
5 Tips for Optimizing Cyber Monday Email Campaigns
You can take your Cyber Monday emails from boring to booming with the following 5 tips:
- Stay relevant to the holiday: It might be tempting to include a sign-up option in your upcoming email newsletter or promote a slow-moving product to clear stock. However, your Cyber Monday emails must be about the benefits of purchasing with valuable discounts and deals.
- Sell through Cyber Week: Don’t stop sending emails after Cyber Monday. Instead, use Cyber Week to maximize sales and recapture the audience’s interest.
- Make your emails mobile-friendly: Mobile email marketing is the way to capture more of your customers’ attention. Optimize emails to fit different screen sizes and ensure the CTA is visible.
- Segment your email list: Use different segmentation criteria to send targeted emails to users with varied interests and preferences.
- Use automation for timely emails: Set up automated follow-up emails, reminders, and thank-you messages to keep customers in the loop.
More importantly, find the best time to send Cyber Monday emails to increase conversions.
The Best Time to Send Cyber Monday Emails
The best time to send regular marketing emails is on Tuesdays, Wednesdays, and Thursdays between 10 AM and 3 PM. Cyber Monday email timing can vary with customer behavior and your email campaign goals.
It’s better to start early, a few weeks before Cyber Monday, with teaser emails. You can build momentum and finally deliver the main email on Cyber Monday, and follow up with post purchase upsells.
Stay mindful of your customers’ time zones and purchase behavior before fixating on a time.
Your Cyber Monday Email Checklist
If preparing for your Cyber Monday email campaign gets overwhelming, here’s a quick checklist to fall back on:
- Plan your strategy early — Use a reliable email marketing service to schedule your emails in advance.
- Write compelling subject lines and mention the word “Cyber Monday.”
- Use persuasive email copywriting techniques and promote urgency in the email body.
- Personalize your email content using different segmentation criteria.
- Emphasize key information at the start of your Cyber Monday email.
- Include a strong call-to-action and use action-oriented words.
- Optimize your Cyber Monday emails for deliverability.
Pay more attention to email deliverability. It’s the only way to ensure your Cyber Monday emails land in the subscribers’ inboxes, allow them to take action, and ultimately, increase your revenue.
Increase Cyber Monday Sales With Campaign Refinery
Campaign Refinery is dedicated to providing the highest email deliverability rate on the market.
Our intuitive email builder and powerful features help clients turbocharge their Cyber Monday sales.
Clients can build personalized email campaigns through dynamic email content, targeted segmentation tools, and automated workflows. All emails sent through the platform are automatically optimized for mobiles and include a true one-click unsubscribe option, keeping your sender reputation in place.
To make your Cyber Monday emails more interesting, you can include a third-party countdown timer, reward customers for every action on your emails, and highlight customer testimonials to leverage trust.
Clients achieved the following results by using our premium tools and features:
- A 600% increase in inbox placement,
- A 72.76% increase in email engagement,
- They became a part of an elite email community with safe-sending practices and robust security measures.
We handpick clients and work with serious and responsible senders to elevate their email marketing revenue.
Become a top sender with Campaign Refinery and set up winning Cyber Monday campaigns with the best deliverability rates.
