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How To Write Captivating Customer Retention Emails to Turn One-time Buyers Into Lifelong Fans

Customer retention emails are sent to existing customers to maintain their loyalty and encourage them to continue doing business with you. Have you ever poured your heart and soul (not to mention your budget) into acquiring a new customer only to see them disappear after the first purchase? Customers leave for many reasons, such as…

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Use the Confirmation Email’s Potential: Build Trust and Excitement For Customers

A confirmation email is an automated message sent to a user after a purchase, subscription, or booking. It acts like a digital receipt, supports transparency, and helps build trust. Imagine a customer who just clicked “purchase” on their favorite item from your website. A wave of excitement and worry sets in at the same time…

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How to Grow a Newsletter? 7 Steps to Follow

Launching an email newsletter is easy. But building a vibrant community of engaged readers that drives traffic, builds brand authority, and generates revenue is a real challenge. How do you cut through the noise, attract engaged readers, and nurture a thriving community?  You’re about to find out. This guide will explain exactly how to grow…

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What is a Follow-Up Email? Getting the Responses You Deserve

Follow-up emails are sent after an initial interaction to remind customers to complete an action, request feedback, or continue a conversation. In the email marketing world, the “Just checking in” or “Would love to hear back” messages you have been sending are known as follow-up emails. Getting your follow-up emails noticed is challenging and requires…

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Email Surveys Explained + 124 Sample Questions!

Email surveys are a popular method for collecting feedback, opinions, and data from individuals or groups. They come in various formats and types, each serving different purposes. Email surveys are more than just a bunch of unrelated questions. Used tactically, you can assess customer sentiment about your current products/services plus collect feedback on upcoming launches,…