With overflowing inboxes and shorter attention spans, creating effective emails that resonate with your audiences can become challenging. Do you ever feel like your emails go unnoticed or worse into the spam folders? If you are seeing low conversions despite a solid email marketing plan, you need to check the types of emails you’ve been…
Email blast, also known as a broadcast message, mass email, or e-blast, is used to promote products, services, or important announcements. An e-blast is a marketing technique where a single message is sent to a large email list simultaneously. A blast email is usually a one-off email that may be a part of the overall…
The email subject line in an email is the first bit of text recipients see in the inbox (apart from the sender’s name) when they receive an email. What makes the subject line so critical is that this short snippet can convince a recipient to open or discard your email. As attention span drops worldwide,…
An abandoned cart email is sent to subscribers who add products to their online shopping cart but still need to check out. Customers often browse products, add them to the cart, and leave them there, resulting in lost sales opportunities. Maybe these prospects were waiting for better pricing, or they got distracted during the checkout…
Announcement emails are an opportunity to tell your subscribers about an update, product launch, events, or a pre-order opportunity. There was a time when your email list grew substantially. You felt happy because more people on your list meant more sales, eventually. But if your revenue is stagnant despite a huge email list, you aren’t…
It would be an understatement to say that email marketing is simply profitable — for every $1 you spend, you earn $42 in return. And email usage is only skyrocketing, with the global number of users expected to hit 4.5 billion by 2024. With all these excellent numbers in your favor, what are the best…