The email subject line in an email is the first bit of text recipients see in the inbox (apart from the sender’s name) when they receive an email. What makes the subject line so critical is that this short snippet can convince a recipient to open or discard your email. As attention span drops worldwide,…
An abandoned cart email is sent to subscribers who add products to their online shopping cart but still need to check out. Customers often browse products, add them to the cart, and leave them there, resulting in lost sales opportunities. Maybe these prospects were waiting for better pricing, or they got distracted during the checkout…
Beehiiv is an email marketing platform that helps you manage and grow email newsletters. It has a modern interface and a decent set of features. However, you’ll run into limitations as your newsletter grows, and you need more advanced segmentation and automation capabilities. That’s when you’ll need to explore Beehiiv alternatives to unlock a new…
The email marketing customer journey shows the methodical steps a prospect takes toward conversion. It includes the potential buyers’ entire lifecycle, from the awareness stage to post-purchase upsell and beyond. Think of a customer journey like a road trip; it represents the path from the starting point to the destination. At each stage, you tailor…
Email marketing is a type of digital marketing that uses email messages to attract leads, raise brand awareness, and maintain customer relationships. But how did it all start? In 1978, a time when email was only available to the technological elite, Gary Thuerk ran the first-ever email campaign when he wrote to 400 people to…
Email response rate measures the percentage of your emails that receive a response. This metric shows the customer satisfaction levels and the success of your marketing strategy. Although not every email requires a response, a low response rate indicates trouble regarding customer engagement levels in relevant cases. We know how to do better, and that’s…