A/B, split, or bucket testing is a strategy to understand which elements in your email campaigns work better, especially if you’re trying out new formats or techniques. Imagine you create two email versions and want to determine which one has higher conversions. What do you do? You A/B test your email campaigns to understand what…
GoHighLevel, or HighLevel, as they’re also known, has been getting a lot of attention these days as a full-stack solution for sales and marketing automation. There are multiple videos of young entrepreneurs and influencers on social media singing praises of GHL; but is the hype legit? Can GoHighLevel deliver the results you’re looking for? In…
An email newsletter service allows you to create and send newsletters with valuable content, updates, or promotions to subscribers. You worked hard to grow and engage your subscriber list with unique content. Now, you’re wondering if it’s possible to handle a massive email list without your emails slipping into the spam folder. There must be…
Mailchimp is probably one of the most recognizable names in the email marketing industry. But since its acquisition by Intuit in 2021, it’s gone from a popular ESP with a generous free plan to an aggressive platform that wants to push you to upgrade to a paid plan every chance it gets. This pivot hasn’t…
Click funnels play a crucial role in digital marketing and sales by guiding visitors through a strategic customer journey and encouraging them to take actions that achieve a company’s business objectives. And ClickFunnels is a brand name that has become synonymous with building sales and marketing funnels for your online business. Besides funnels, you can…
Constant Contact is one of the oldest email marketing software options out there. It’s known for being a bit on the pricey side, but it makes up for that with an impressive set of features. It offers a toolbox of marketing features for companies who want to step up their digital marketing. But is it…