A win-back email is an opportunity to recapture the once-lost interest of your customers. Maybe you had it all under control — customers loved your products, gave them ravishing reviews, and stayed loyal to your brand. Then one day, they vanished into thin air, leaving you wondering what you did wrong. Many marketers face this…
Email was invented in the early 1970s as a way to communicate on ARPANET, the precursor to the internet. It gained widespread popularity in the 1990s as personal computers became more common in homes and workplaces. This surge was largely due to the convenience and efficiency that email brought to everyday communication. Understanding when email…
Founded in 1998, Aweber is a popular email marketing solution known for its automation features. The platform offers landing page builders, e-commerce pages, web push notifications, and powerful autoresponders. While Aweber has good email marketing features, its mixed reviews could make you second guess your choices. Let us review everything about Aweber, from its pros…
Email cliches are unoriginal phrases disliked due to their overuse in email communication. As language evolves, new words and phrases appear to describe emerging concepts and cultural practices. Email is not immune to this; after all, there are almost 4.4 billion email users in the world today. There are bound to be bad writing habits…
An email “bounces” when it can’t reach the recipient’s address and returns an error message to the sender. While it’s easy to think there might be a problem with your setup, emails bounce for a variety of reasons. So, if you just can’t figure out why some of your messages aren’t getting through, the reason…
A beautifully designed marketing email can either win you a sale or cost you a customer. If you’re a creative professional, the stakes are even higher. You need an email marketing platform that lets your talents shine and doesn’t eat up your time. You’re choosing between two platforms: a popular one with a wide range…