People tend to avoid thinking about the worst-case scenario. Insurance is often seen as a necessary evil, something considered only after misfortune strikes. This presents a unique challenge for the insurance industry — how can it effectively communicate the value of protection before it’s too late? Email marketing is a powerful tool for addressing such…
An upsell funnel is a sales strategy to get customers to add higher-value products on top of their initial purchase. When customers add their favorite products to the shopping cart, you can display higher-priced products or services to encourage them to buy. The proactive approach will enable you to foster long-term connections and increase sales….
An email marketing API can completely overhaul the way you approach email campaign management. APIs make it possible to connect your software to your email marketing platform, automating tasks and streamlining processes. With an API, you can effortlessly sync contacts, design and send emails, and track performance without the manual hassle. By leveraging this functionality,…
A recurring email, such as reminders, weekly reports, or newsletters, is sent automatically on a regular basis. Let’s say you sell digital products centered on habit creation and routine checkups. You could send email reminders to customers about their weekly goals or planners. Even though you have a great email campaign template, creating a similar…
You’ve been running your Shopify store for a while now. Orders are steady, and your customers seem happy, but your younger competitors have been thriving faster. You see their sleek email newsletters every time you open your inbox. The polished designs and engaging content make you wonder if you could do the same. But what…
An important distinction to make at the start of this comparison is that Apple Mail is an email client, whereas Gmail is an email service. While Apple Mail is an app that works with most mailbox services, Gmail is a mailbox provider that supports a range of email clients. This comparison breaks down two popular…