ActiveCampaign is a cloud-based software that combines email marketing, sales automation, and CRM functionality. It focuses on personalization, automation, and multi-channel messaging. The platform also provides email engagement tools, such as subject line and email copy previews, and maintains consistent email deliverability rates. However, like many other software providers, ActiveCampaign has changed its pricing over…
Beehiiv, a popular email marketing newsletter platform, has recently found itself at the center of a growing controversy. Users on social media claim they are receiving newsletters they never signed up for. They add that this is a Beehiiv-only issue, as similar issues aren’t happening with the platform’s competitors. And it’s not just email marketing…
Back in the day, businesses relied on traditional advertising methods like newspapers and billboards to reach potential customers. Since people started using email, digital marketing has slowly become the predominant force in the marketing industry. Today everything is online. This digital transformation offers businesses a wealth of opportunities to connect with consumers. However, at the…
Halloween is around the corner, and it’s a prime time for businesses to boost sales and engage with customers in a fun and festive way. According to DriveResearch, Halloween spending in 2024 is expected to reach a whopping $11.6 billion, with 94% of Americans planning to celebrate the holiday. Shoppers are planning to spend close…
October is the start of the holiday season. From the spooky thrill of Halloween to the heartwarming spirit of Thanksgiving coming in November, autumn is a prime time to connect with your audience through engaging and relevant content. By incorporating thematic campaigns and special offers, you can create newsletters that resonate deeply with your subscribers…
Seasonal or holiday emails with the right tone and emotional connection can do all the magic. Thanksgiving, one of the mainstream holidays in the U.S., is the perfect time to increase sales for the retail and e-commerce industry. Thanksgiving emails ranked second for the highest number of opens and clicks, according to Campaign Monitor’s study….