Analyzing ActiveCampaign Pricing and Plan Changes in 2024

ActiveCampaign is a cloud-based software that combines email marketing, sales automation, and CRM functionality. It focuses on personalization, automation, and multi-channel messaging.
The platform also provides email engagement tools, such as subject line and email copy previews, and maintains consistent email deliverability rates.
However, like many other software providers, ActiveCampaign has changed its pricing over time, leading users to consider alternatives.
This guide is for people who want to know if they are getting the best value from ActiveCampaign’s latest pricing changes. By examining the different ActiveCampaign pricing tiers, we aim to provide valuable insights for businesses currently using or considering the platform.

ActiveCampaign: Overview of Features
ActiveCampaign’s pricing page is consolidated with different plan options and features based on the number of contacts. However, if you don’t know which features are required for your business, you risk paying more than needed.
Let’s understand ActiveCampaign’s primary features to help you make a concrete decision.
Features | What it does |
---|---|
Marketing automation | It allows you to automate and optimize your email marketing campaigns |
Personalization | It helps you send personalized email campaigns using dynamic email content and other features. |
Email builder and segmentation | It allows you to create targeted email campaigns as per each subscriber’s interests and preferences. |
User-friendly interface | It helps you to drag and drop specific elements and choose from a variety of email templates. |
Landing pages and online marketing | It helps you manage multi-channel email marketing campaigns, create custom landing pages, and manage social media accounts. |
Audience management | It offers lead scoring features, a CRM, and social audiences to connect your social accounts. |
Third-party integrations and API | With over 870+ integrations, it connects to popular tools such as Zapier, Shopify, and ClickFunnels. |
Messaging and Live chat | It helps you engage with customers in real-time to provide a personalized experience. |
Customer support and community | It provides 24/7 email, chat, and phone support and resources to use the features. |
Learn more about the platform and its comprehensive features in the detailed review of ActiveCampaign.
We’ll move on to ActiveCampaign pricing plans so you don’t pay more and get less of what your business needs.
ActiveCampaign Pricing Changes: Which Pricing Plan is Right?
ActiveCampaign has adopted a major price change — prices have gone up by 40% since June 2024!
While the platform aims to provide more flexibility and features with the new pricing change, most users still seem dissatisfied with it.

The Starter plan has replaced the Lite plan, and the sales and marketing bundles have been replaced with Add-ons. Although prices have been updated, ActiveCampaign retains the 14-day trial period.
Below are ActiveCampaign pricing plans for 1000 contacts.
ActiveCampaign Pricing Plan | Pricing / Month | Key Features |
---|---|---|
Starter | $19 | ‣ 10 x contact limit ‣ 1 user ‣ 5 actions per automation ‣ Multi-step marketing automation ‣ A/B testing for emails ‣ Limited segmentation ‣ AI-powered automation builder ‣ 900+ automation recipes ‣ Marketing CRM ‣ Site tracking ‣ Standard e-commerce integration |
Plus | $59 | ‣ 10 x contact limit ‣ 1 user ‣ Multi-step marketing automation ‣ Unlimited actions ‣ A/B testing for emails ‣ Standard segmentation ‣ AI-powered automation builder ‣ 900+ automation recipes ‣ Marketing CRM ‣ Site tracking ‣ Generative AI ‣ Standard e-commerce integration ‣ Standard reporting and analytics ‣ Revenue reporting |
Pro | $99 | ‣ 12 x contact limit ‣ 3 users ‣ Multi-step marketing automation ‣ Unlimited actions ‣ A/B testing for emails and automation ‣ Advanced segmentation ‣ AI-powered automation builder ‣ 900+ automation recipes ‣ Marketing CRM ‣ Site tracking ‣ Generative AI ‣ Standard e-commerce integration ‣ Standard reporting and analytics ‣ Conditional content ‣ Predictive sending ‣ Advanced reporting and analytics ‣ Attribution and conversion tracking ‣ Revenue reporting |
Enterprise | $159 | ‣ 15 x contact limit ‣ 5 users ‣ Multi-step marketing automation ‣ Unlimited actions ‣ A/B testing for emails and automation ‣ Premium segmentation ‣ AI-powered automation builder ‣ 900+ automation recipes ‣ Marketing CRM ‣ Site tracking ‣ Generative AI ‣ Standard e-commerce integration ‣ Standard reporting and analytics ‣ Conditional content ‣ Predictive sending ‣ Advanced reporting and analytics ‣ Premium CRM integrations ‣ Prospecting and retargeting ads ‣ Attribution and conversion tracking ‣ Revenue reporting ‣ Dedicated account team |
Every plan comes with unlimited automation triggers and actions, except the starter plan (with 5 actions per automation). However, choosing a pricing tier depends on your need for advanced segmentation, analytics, and automation functionalities.
Here’s a breakdown of ActiveCampaign’s different pricing tiers to help you evaluate the recent pricing changes.
How to Choose an ActiveCampaign Pricing Tier?
Your business could require different features depending on your customer segments and marketing models. ActiveCampaign’s new pricing has introduced new tiers based on the number of contacts in your account. This means the pricing will scale more accurately with the size of your email list.
The following factors can play a significant role, considering the new pricing changes:
- Contact volume: If you have a large email list, the contact-based pricing model can significantly impact the pricing.
- Required features: The feature bundles and advanced functionalities differ with your email-sending needs.
- Scaling opportunities: Scaling your business can become more expensive as the pricing fluctuates across different tiers.
ActiveCampaign only counts the active contacts that are subscribed to your email list. The pricing plan proportionally increases with your contact list. This means your email list must be clean to make the most out of the newer pricing plans.
Let’s examine ActiveCampaign pricing plans in detail.
ActiveCampaign Pricing Plan: Starter ($19/month)
The starter plan is typically meant for small businesses, freelancers, and solopreneurs working on a tight budget.
What Do You Get in the Starter Plan?
Key features of the starter plan include:
- Multi-step automation: The plan helps you connect different channels and create varied automation steps.
- AI-powered automation builder: This feature allows users to utilize AI to build their automation journeys.
- Email campaign builder: The content manager and email campaign templates allow users to build different email marketing campaigns.
The starter plan does not include features such as sales and SMS automation, landing pages, and Google ads. Users need to upgrade to the Plus plan to enjoy standard segmentation and other popular features.
ActiveCampaign Pricing Plan: Plus ($59/month)
The Plus plan includes an SMS add-on, landing pages, Facebook custom audiences, and extra features. The SMS add-on is approximately $17/month. This plan targets medium-sized businesses such as digital marketing companies with a need for moderate to advanced features.
What Do You Get in the Plus Plan?
The Plus plan includes some of the advanced features, such as:
- 10x email sends: ActiveCampaign allows you to send 10x your contact limit monthly and add 1 user.
- Unlimited automation actions: The platform helps users add any number of automation journeys and steps.
- Omnichannel marketing: Clients can use varied marketing channels such as SMS, social media, and web experiences.
- Sales automation: This feature allows you to automate your sales outreach.
- Email campaigns: The Plus plan offers plain text and HTML versions, pre-built templates, generative AI, and spam check.
ActiveCampaign Pricing Plan: Pro ($99/month)
The Pro plan offers everything on the Plus plan and other advanced features. It’s programmed for businesses that need to utilize the platform’s maximum potential.
This plan also unlocks premium features such as priority support and e-commerce integrations, conversion optimization, and full-fledged tracking and reporting.
What Do You Get in the Pro Plan?
The Pro plan is an extension of the Plus plan with additional features like a CRM, custom branding, and the following features:
- Advanced automation: Users can create complex automation workflows for lead scoring, segmentation, and follow-ups.
- Marketing CRM: The built-in marketing CRM allows you to manage all contacts in a single place.
- A/B testing: The platform allows you to split test versions of your emails and landing pages.
- Integration: The pro plan allows users to connect to 900+ marketing channels, including popular e-commerce platforms such as Woocommerce and Shopify.
- Website tracking: This feature helps users track their website pages and measure engagement, including pages, elements, and content.
- Social media ad integration: It allows you to integrate with Facebook and Google Ads to capture leads and sync contacts.
In addition to the above features, users can access sales and transactional email add-ons for monthly pricing.
ActiveCampaign Pricing Plan: Enterprise ($159/month)
The Enterprise is ActiveCampaign’s last pricing tier with premium segmentation and advanced automation functionality. This pricing tier covers split automations, contact scoring, and conversion features.
What Do You Get in the Enterprise Plan?
The Enterprise plan offers advanced features, including:
- Higher email sending limit: Customers can send emails up to 15 times their contact limit each month and have 5 users on the plan.
- Predictive sending: Users can use AI and customer data to find the best time to send emails.
- Custom objects: The Enterprise plan allows you to customize customer data and form information structures that are unique to your business.
- Reporting and analytics: ActiveCampaign clients can access advanced analytics, including email trends.
- Service and support: The Enterprise plan provides access to guides and tutorials, community access, and migration support.
These plans summarize the key features for each pricing tier on the newer plans. Note that add-on costs are separate and billed monthly alongside your pricing tier.
ActiveCampaign Add-Ons
The platform allows users to add additional features for a monthly fee, except on the Starter plan.
Add-on Feature | What it does | Plus Plan | Pro Plan | Enterprise Plan |
---|---|---|---|---|
Pipeline | It helps with pipeline management, lead scoring, and deals and accounts records | $50 | $85 | $120 |
Sales engagement and enhanced CRM | It allows you to automate 1:1 emails and access win probability and sentiment analysis | $150 | $275 | $500 |
The SMS Add-on is available on the Plus, Pro, and Enterprise plans for $21 monthly. This feature lets your customers subscribe to your email list via SMS and allows you to send automated updates.
The other add-on service is Postmark — ActiveCampaign’s official transactional email service. It lets users send triggered emails for a monthly fee of $15 for 10,000 emails. Postmark offers a free plan for up to 100 transactional emails per month and can get expensive with the paid plans.
These are the base plans, and the pricing for each depends on the number of contacts.
The platform’s pricing structure has increased by 40% in the last few months, urging regular users to consider less expensive email marketing services with similar features.
Let’s examine what other users have to say about the pricing changes.
ActiveCampaign Pricing Change: Reviews
ActiveCampaign’s recent pricing changes have sparked a range of reactions from users and industry experts.
The platform’s features can get expensive, with the average monthly payment summing up to $1,000. Businesses with larger email lists have expressed concern about the potential for higher costs.
Many users also consider switching to other marketing platforms since the pricing has increased by up to 40%.
ActiveCampaign Alternatives: Pricing Comparison
ActiveCampaign is one of the priciest email marketing platforms at the moment, according to user reviews on TrustPilot.
This pushes many active users to migrate to a more flexible email services platform.
Let’s review the pricing of potential ActiveCampaign alternatives for 1000 contacts.
Platform | Plan 1 | Plan 2 | Plan 3 | Plan 4 |
---|---|---|---|---|
Campaign Refinery | $99 | $299 | $1k+ | – |
ActiveCampaign | $19 | $59 | $99 | $159 |
Mailchimp | $0 | $13 | $20 | $350 |
Brevo | $0 | $9 | $18 | Custom pricing |
Moosend | $0 | $10.40 | Custom pricing | Custom pricing |
The increasing costs of ActiveCampaign could make it more complex for businesses to stay within budget for their usage.
Looking to make the move? Surf our guides on comparison posts:
That’s why most companies prefer a platform with a transparent pricing model. If you’re looking for a “Pay for what you use” model, Campaign Refinery is a fine choice.
A Transparent Pricing Model at Campaign Refinery
Campaign Refinery is a comprehensive email marketing solution focusing on email deliverability and optimization. This ensures all types of emails gain maximum performance and have the highest inbox placement rate on the market.
Alongside our premium features and top-notch deliverability ecosystem, we maintain a transparent pricing model to give users the freedom to work around their business needs and budget.
You can start with our Business plan priced at $99 monthly for unlimited contacts and 50k credits. Our unique credit-based pricing system allows you to purchase any number of credits to send emails, clean email lists, or perform other actions.
Check out our Campaign Refinery pricing guide to learn more.
Users on all pricing tiers will receive 24/7 support and access to premium features such as Evergreen flash sale, Gamification rewards, and our excellent automatic cleaning tool. You can migrate large contact lists for no additional charge.
Here are our pricing tiers for unlimited contacts.
Campaign Refinery Plans | Pricing | Credits |
---|---|---|
Business | $99 | 50,000 |
Growth | $299 | 200,000 |
Enterprise | >$1000 | 1 million |
Achieve the highest email deliverability rate and manage your email marketing costs with Campaign Refinery.