November is a month of celebration, but it often feels like Thanksgiving gets overshadowed by the famous Black Friday and the upcoming rush toward Christmas. Just like people express gratitude in their everyday lives, email senders often incorporate expressions of gratitude into their messages. So, we end up sticking to the same routine focusing on…
Even successful businesses can face declining customer interest at times. Clients can feel overwhelmed by your brand communication or become dissatisfied with your customer service. While you might think aggressively promoting your brand will recapture your audience’s love, it could actually lead to email fatigue and higher unsubscribe rates. So, what’s the best way to…
For businesses, acquiring new clients is a constant struggle. In fact, gaining new clients consumes significant resources. Monitoring customer acquisition costs (CAC) is vital for assessing the success of marketing campaigns. Different industries and customer segments have different CACs. Don’t forget the competition; every online business is fighting for the same user’s’ attention, making it…
Imagine if you could turn every video viewer into a paying customer. Sounds like a dream, right? Well, with the right video sales funnel, it’s entirely possible. It is inevitable that the video is the future of marketing. But are you harnessing its full potential? If not, you’re missing out on a massive opportunity to…
It’s that time of the year when consumers stock up on Christmas goodies, and businesses employ compelling email marketing strategies to tap into the holiday cheer. Starting from Thanksgiving, retailers are set to make the most of Cyber Monday, Diwali, Christmas, and New Year sales. According to a study by Statista, the weeks leading up…
Artificial intelligence is revolutionizing the way we create content; this includes email writing. With the power of advanced algorithms, AI tools can help you craft professional, engaging, and effective emails in a fraction of the time it used to take. The role of AI in email marketing is also evolving at a rapid pace. Writing…