An email client is a program on your computer or an app on your phone that helps you manage your emails. You can use it to send, receive, and organize your emails. Unlike email through a web browser, a basic email client lets you access and manage your emails — even offline. It’s also handy…
The email unsubscribe rate shows the percentage of subscribers who no longer wish to receive your messages. Subscribers opt out for many reasons, such as email frequency, content relevance, and subscriber expectations. A high opt out rate indicates your email marketing subscribers find your content uninteresting, too salesy, or spammy. So, what can you do…
Whether you’re new in the business or a renowned jeweler, these jewelry email marketing strategies will help you enhance your marketing ROI and customer loyalty. Until the 1990s, jewelry retailers grew their customer base through newspapers, radio, and magazines. In 1995, when the internet era began, jewelry retailers could reach mass audiences through email marketing. …
Individual email addresses are worth nearly $50 to businesses, each. Imagine if the emails end up in spam folders or they are never delivered. That’s a lot of lost money for a business. More importantly, it affects email deliverability and can result in poor ROI. To achieve a higher email deliverability rate, building a valid…
How much is an email list worth? The answer to this depends on a range of reasons — what industry you’re in, how much revenue you generate each month, and the quality of subscribers. It’s also possible you’re interested in this topic because you’re considering buying an email list. Generating high-quality leads is one of…
Email marketing for brand awareness is still a very effective tool for companies of all sizes. It provides a direct line of communication for reaching your target market and increasing brand awareness. It’s a familiar channel with billions of users and a proven track record for nurturing leads. If you’re looking to increase your brand’s…