8 Winter Newsletter Ideas for the Most Popular Occasions in 2025
Looking for winter newsletter inspiration? We’ll review unique ideas and examples to amplify your winter revenue.
Consumer spending is set to hit a record of $902 per person during the winter holidays, according to the National Retail Federation.
Winter coincides with major holidays like Christmas, Hanukkah, and New Year’s, increasing consumer spending on gifts and essentials. It’s the perfect time to evoke feelings of warmth, nostalgia, and comfort with cozy-themed winter newsletters and promotions.
The winter holidays are a treasured time for Americans, so you might need to start timing your winter marketing newsletters well to create urgency and encourage purchases.
Below, we’ve lined up creative and effective winter newsletter ideas for you!
Winter Newsletter Ideas By Months + Examples
Holiday email campaigns are unique opportunities for email marketers to tap into the spirit of joy and giving. The holiday season is no longer confined to November and December. Retailers like Amazon are starting offers and discounts in October, which gives you more time to prepare for holiday sales.
We’ve compiled winter newsletter ideas to connect with your email marketing subscribers and leads from Hanukkah to Mardi Gras.
6 December Winter Newsletter Ideas
December is one of the most important holiday events in the email content calendar — it has Christmas and Hanukkah, and a few of the cherished events around the world. Start by building your winter marketing strategy around these days since people likely know what they want to purchase, making it easier to sell.
We’ve outlined the popular winter holidays in the table to help you prepare for the upcoming weeks.
| Winter Holiday | Dates |
|---|---|
| Black Friday | November 29 |
| Cyber Monday | December 2 |
| Hanukkah | December 25 – January 2 |
| Christmas | December 25 |
| New Year’s Eve | December 31-January 1 |
| Winter Solstice | Around December 21 |
Popular winter holidays in 2024
Let’s consider the most celebrated December holidays and review examples from successful brands.
1. How to Make the Most of Black Friday and Cyber Monday Sales
Black Friday and Cyber Monday are some of the biggest shopping events in retail history. Although sales typically end in November, it’s good to retain the discounts and offers till December to help last-minute shoppers transition to the winter holiday purchase.
Kizik’s last chance Black Friday email displays a comprehensive view of its product portfolio. The deals are mentioned along with images, making it easier for customers to view them in one place.
You can adapt to a similar strategy by placing key information above the image and the call-to-action button below it.
Black Friday and Cyber Monday Newsletter Sale Ideas
- Early bird sales: Offer early access exclusively for email subscribers to make them feel special.
- Countdown to BFCM: Tease your best deals leading up to BFCM and use a countdown timer to highlight urgency and improve sales. Campaign Refinery clients can include a third-party countdown timer in all types of email campaigns.
- Sitewide discounts: Promote a site-wide discount with no exclusions. Use clear and compelling imagery and follow email design best practices.
- Bundle offers: Promote product bundles at discounted prices, such as Buy One Get One or similar. This is also a good time to implement cross selling or upsell offers items based on the audience’s preferences.
- Limited stock alerts: Emphasize product sales by giving customers a timeline to act.
Looking for more holiday sales inspiration? Check out our comprehensive holiday guides:
2. Email Marketing Ideas for Hanukkah Celebrations
Hanukkah is the Jewish festival of lights, celebrated for eight days straight. People exchange gifts and light candles, which is a perfect time to honor the tradition with unique newsletter ideas and inspiration.
AfterShockz uses compelling email copywriting to capture the attention of customers. Their unique “8 days” idea for celebration is one of a kind and shows the brand has taken the time to understand its customers.
Hanukkah Newsletter Sale Ideas
- 8 days of deals: Offer a new deal for every day in the Hanukkah celebrations. Highlight relevant products, such as candles, home decor, and gifts.
- Free gift with purchase: Offer Hanukkah-themed freebies, such as a menorah ornament, dreidel, or gift wrap for products above certain pricing.
- Blue and white-themed sale: Highlight items in Hanukkah’s traditional colors and offer discounts on these items.
- DIY Hanukkah gifts: Sell decorative products such as candle making or dreidel to evoke a sense of belonging.
3. Creative Ways to Celebrate Christmas and Maximize Sales
Christmas is one of the biggest holidays globally, with 70% of shoppers planning to continue shopping till the last week before Christmas. Christmas sale emails are an incredible opportunity to prolong your campaigns, allowing customers to club offers and gifts.
Ashley & Co’s Christmas gift guide offers gift bundles in different price ranges to help customers select the most appropriate. The brand uses exciting backdrops against its products to highlight the structure and colors.
Christmas Winter Newsletter Ideas
- Holiday greetings and thank you messages: Share a heartfelt thank you message for the customer’s support throughout the year.
- Christmas gift ideas: Send curated gift guides based on demographics, such as “Gifts for Him,” “Gifts for Kids,” etc.
- Last-minute Christmas shopping: Cater to last-minute shoppers with digital gift cards, in-store pick-ups, or fast shipping options.
- Exclusive Christmas promotions: Run deep discounts on specific product categories, especially if you want to clear the stock soon.
- Festive customer spotlights: Feature customer photos or videos showcasing how they used your products or services.
- Christmas countdown: Run 12 days of Christmas or similar to emphasize product and discount availability. You can also use interactive email content, such as “Open the door to exclusive deals,” to increase email open rates.
4. Welcoming New Year’s Eve With Clever Newsletters
New Year’s Eve is a joyful event, as it sets the stage for welcoming the next year with grace. This is also a time when people are looking to make resolutions and seeking products that align with their goals.
That’s why New Year’s Eve email newsletters must be a big part of your marketing strategy.
Begin Health sends a nostalgic New Year’s email winter newsletter highlighting crucial milestones in the customer’s email marketing journey. The email uses many visuals and testimonials to point out how others have benefitted from using the products.
New Year’s Eve Winter Newsletter Ideas
- Celebrate the year gone by: Not every email newsletter has to be a sale; share highlights from the year, such as milestones, customer stories, or top products.
- Countdown to midnight: Include a time-sensitive offer that expires at midnight or suggest a last-minute party attire.
- New Year party tips and inspiration: This is a great time to send unique newsletters with gift ideas, such as NY playlists, games, or dress-up suggestions.
- Set the stage for resolutions: Use email marketing psychology by mentioning products aligned with specific New Year resolutions.
- Gratitude and loyalty rewards: Share exclusive loyalty reward points, VIP access, or surprise discounts for your most loyal customers. Email gamification is another appealing way to increase email engagement.
5. Warm Up Your Subscribers With the Winter Solstice Newsletters
The winter solstice is the shortest day of the year, and people all over the world celebrate it by lighting candles and bonfires. Although the solstice may not be a well-known winter holiday, it still is a time for people to cozy up and embrace the warmth of being around the ones they love.
Curate Labs sends a heartwarming winter solstice email to remind customers to take time for themselves. The brand uses vivid Christmas imagery to urge customers to shop, whether it’s indulging in self-care or gifting loved ones.
Winter Solstice Newsletter Ideas
- Celebrate the change of seasons: Acknowledge the solstice with reflective or inspirational messaging.
- Light up the Night email campaign: Focus on products or services that bring warmth and care to the customers. For example, lighting fixtures, scented candles, or furnaces.
- Solstice-themed giveaways: Host a giveaway with special gifts such as toys, hot chocolate, or similar. Encourage participants to share their winter solstice traditions or cozy holiday activities.
6. Tips to Use General Holiday Newsletters to Maximize Sales
Holiday email marketing can be highly rewarding when done right. Your general email newsletter must use the best fonts for email, exclusive graphics, or videos to add to the joy of the season.
Created Co uses a simple email campaign template with a high-resolution image to highlight the holiday message. The CTA is placed prominently and guides the users to become a part of their holiday pop-up.
General Holiday Newsletter Ideas
- Holiday recipe sharing: Share interesting holiday recipes, such as cookies, brownies, or comfort foods.
- Holiday event invitations: Send event invitation emails specific to the holiday and highlight a sale or meet-up. Ensure to mention if the event is in-person or virtual.
- Thank you holiday cards: Send a heartfelt handwritten holiday card signed by your founder. This email personalization technique fosters better customer connections.
- Community involvement and charity drives: Mention your company’s involvement in charity initiatives and encourage people to participate in donations. Simultaneously, you can use Giving Tuesday to drive donations or collaborate with a nonprofit to increase their gifts.
Exciting Winter Newsletter Ideas to Celebrate Holidays in January
January could be a tough month for sales because of the fewer holidays and less consumer spending. However, you can still make the most of your January newsletter strategy by prolonging December sales or including thoughtful email campaigns.
Here are winter newsletter ideas to drive traffic, boost engagement, and begin the New Year with higher profits.
1. Welcoming New Year’s Day With Refreshing Email Content
Setting the mood and tone for the New Year makes it easier to transition to the start of a fresh phase. People are usually spending time making resolutions or finding the perfect date ideas. Use this opportunity to indulge customers in an extravagant sale or offer.
Moment uses the power of resolutions to urge customers to upgrade their skills. The email newsletter showcases different sets of products with an intriguing CTA “Shop the Digital Goods.” The brand ensures timely learning, while keeping customer’s New Year resolution and budget in mind.
New Year Winter Newsletter Ideas
- Share tips: Share tips to achieve New Year resolutions or suggest products or services that align with customers’ common goals, such as fitness, health, and style guides.
- Wellness and self-care themes: Send winter wellness tips, such as staying indoors and being warm or healthy food recipes.
- Old clearance sales: Emphasize discounts on remaining 2024 inventory and encourage people to shop in the “Winter refresh sale” or “Year end clearance.”
- Winter cozy vibes: Promote cozy items that bring comfort, such as blankets, candies, or warm beverages.
- Winter travel and adventure: Whether it’s warm escapes or snowy adventures, share destination and travel suggestions.
2. Making the Most of Post Holiday Sale Newsletters
Your contacts are likely overwhelmed with all the spending and fun over the holidays. Use this period to provide valuable email content and educate readers on specific topics related to the industry trends.
Paperless post invites customers to create their own invites to make the process more fun and engaging. Notice that the newsletter leads to a resource instead of merely selling post holidays. Take time to build email nurture campaigns to warm subscribers for the events in February, like Valentine’s Day.
Creative Winter Newsletter Marketing Ideas by Industry
Whether you use email marketing for a SaaS company or a small business, the table below has winter newsletter marketing ideas.
| Industry | Newsletter Idea | How to do it |
|---|---|---|
| Retail and e-commerce | Winter wishlist campaigns | Encourage customers to share their holiday wish lists by offering incentives. |
| Cozy product spotlights | Highlight warm winter-themed products with good-looking images. | |
| Countdown to savings | Offer a holiday-themed countdown with weekly deals. | |
| Hospitality and travel | Winter escape packages | Showcase cozy winter getaways, tropical-themed holidays with early bookings. |
| Local winter activities guide | Provide a curated list of winter activities with special services like accommodation. | |
| Photo contest | Invite guests to share their favorite holiday pictures or memories. | |
| Tech and SaaS | Winter productivity hacks | Share tips on staying productive with your software. |
| Special winter offers | Provide special time discounts to increase sign-ups. | |
| End-of-the-year wrap-ups | Share the updates you’ve rolled out the previous year. | |
| Automotive | Winter maintenance checklist | Share useful maintenance tips to protect automobiles from harsh weather conditions. |
| Drive safely campaign | Share safe driving tips in snow and rough weather. | |
| New year, new ride | Highlight promotions on new models and trade-ins. |
Winter newsletter ideas for different industries
The goal is to provide actionable advice and guide users through winter without coming off as salesy. Understanding the below best practices can help you retain customers’ attention well after the holidays.
8 Best Practices for Winter Email Campaigns
Winter email newsletters can be fun. However, ensure you design them to guide users to a purchase.
Use these best practices to weave stories and anecdotes in your winter email campaigns:
- Use behavioral triggers: Use email segmentation strategies and base email campaigns on customers’ behavior, such as sending abandoned cart emails. Use dynamic email content for location based weather updates or time-sensitive holidays.
- Implement seasonal email design: Use winter themed newsletters to let customers know what the email is about. You can enhance the email by including snowflakes, holiday lights, or fireplaces.
- Use engaging winter newsletter subject lines: Keep up with the holiday spirit while creating urgency. Use phrases like “Cozy up with our winter specials” or similar in your subject lines.
- Plan around key holidays: Align your email content calendar with key winter holidays and events and find the best time to send those emails.
- Share valuable content: Share useful email content packed with winter related ideas and inspiration.
- Write clear CTAs: Include CTAs that ultimately drive consumers toward the desired action.
- Remember email accessibility: Ensure email accessibility so everyone can enjoy your winter newsletter. Pay attention to alt text for images, colors, and font sizes.
- Incorporate storytelling: Share seasonal narratives, such as your brand’s winter traditions and community participation. You can also include user-generated content to increase trust.
Recommended Tools for Winter Email Campaign Success
Winter emails are often attributed to cozy visuals and storytelling to increase friendliness around the major holidays. However, creating them in line with all the elements can be challenging, especially if you’re new to email marketing.
Consider these tools to make your winter newsletters a grand success.
| Tool | Example |
|---|---|
| Email marketing platform | ‣ Campaign Refinery |
| Design and creative tools | ‣ Canva ‣ Unsplash ‣ Bee free |
| Interactive and gamified tools | ‣ Riddle ‣ Zembula |
| Content and copywriting tools | ‣ Grammarly ‣ Jasper ‣ Coschedule headline analyzer |
Tools for creating winter newsletters
If you’re looking for an all-in-one tool that can help with personalization, segmentation, automation, and analytics, Campaign Refinery is the right choice!
Start Planning Your Winter Newsletter Strategy With Campaign Refinery
Campaign Refinery is a comprehensive email marketing tool focusing on email deliverability.
We understand that for your winter newsletters to reach your subscribers’ primary inbox, you need a solid deliverability history. We ensure the highest inbox placement rate on the market — thanks to our sophisticated email deliverability ecosystem and clean sending practices.
Clients have noticed a 600% increase in their inbox placement rates after moving with us.
Enjoy the best email deliverability rate for your winter newsletters — apply to become our client now!
