Make the Most of Your Valentine’s Day Email in 2025: Tips to Increase Your Email Marketing Profits
Valentine’s Day email is an excellent opportunity to connect and deepen the bond with your email subscribers, but also the chance to get a share of that holiday revenue.
You want to celebrate love with your subscribers, so you decide to add a little emoji, a red heart, at the bottom of your newsletter for flair. And you feel you’ve done it right while you wait for excellent results to pour in.
Your subscribers will likely act when you send solid email content related to the occasion. Whether it’s discounts or gift ideas, what’s better than showering gratitude and love on this special day?
So, you will need to know the ins and outs of setting the right email tone, approach, and strategies for Valentine’s to increase your email sales and revenue.
That’s why we’re here — to show you email marketing ideas, give you the best guide on how to write Valentine’s Day email copy, and maximize conversions for dating offers on Valentine’s Day 2025.
What Are the Top 7 Best-Selling Products or Services For Valentine’s Day?
People usually look for love-related and personalized gifts in Valentine’s Day marketing emails. Decide on a product that hooks customers and encourages action.
A winning product or service has the capacity to increase email open rates and boost sales during this love season.
Based on current market trends and consumer insights, here are 7 categories that sell like hotcakes:
- Chocolates/sweets,
- Flowers,
- Jewelry and accessories,
- Gift cards/vouchers,
- Romantic getaways or experiences,
- Clothing,
- Perfumes.
What Do People Plan to Buy for Valentine’s Day in 2025?
A survey by WalletHub shows the spending habits of people in relationships and the products partners spend on the most.
The below data is the result of a survey of over 200 respondents.
| Product Type | Percentage of People Who Plan to Buy |
|---|---|
| Candies | 57% |
| Greeting cards | 40% |
| Flowers | 39% |
| Evening out | 32% |
| Jewelry | 22% |
| Clothing | 21% |
| Gift card | 19% |
You can base your Valentine’s Day email marketing ideas on the above data for a more accurate outcome.
Now that you have an idea of the winning products and the number of people who plan to buy those, let’s dive into Valentine’s campaign best practices to help increase your email performance.
Valentine’s Email Campaign: 6 Tips for Higher Email Open Rates
As the day of love draws closer, your customers are figuring out the perfect gifts to buy for the special day. This means your competitors tirelessly fight for space in your customers’ inboxes. So, how do you beat the inbox clutter and reach your potential buyers? You can start with an emotional hook in your Valentine’s Day sale email and follow these 6 email marketing tips 2025 to build a Valentine’s Day email campaign.
Tip #1: Segment Your List by Gender
Men and women have different shopping habits, and segmenting your audience is crucial to gathering relevant data — on average, men spend twice as much as women on Valentine’s. This is an excellent opportunity to target by gender and marital status; most often, unmarried couples are more willing to spend on gifts than their married counterparts.
For hyper-targeted emails, you can further employ market segmentation strategies, for example, ‘gifts for her’ ideas for your male target audiences and vice versa. You can also segment your audiences based on age, salary, and general needs for a more round-up approach.
Remember, people care and shower love on their pets, too — they spend $26 on their pets on Valentine’s Day, on average. Sending gift ideas for pets, friends, and family can maximize your sales. You can also include exclusive experiences tailored for specific genders in your happy Valentine’s Day email.
Tip #2: Send the First Email Campaign Before D-Day
Everybody needs a little reminder occasionally, so don’t think twice about sending a preview of your upcoming Heart’s Day campaign. For subscribers who are already looking for gift ideas, you can make their day more special by sending them last-minute ideas and tips.
Do they want to relax at home? Are they looking to surprise their loved ones with music? You can set expectations for it way ahead — introduce your product or service in a way that adds value and provides a solution.
For example, TV show recommendations, skincare kits, basic self-care packages, or other personalized gift guides.
Here are more ways to inspire your subscribers’ Valentine’s:
- DIY inspiration: Share do-it-yourself ideas related to your products and services. Get creative with a detailed handmade gift guide to make the occasion more memorable.
- Virtual events and experiences: Hold a virtual event that aligns with the spirit of St.Valentine’s. It could be a webinar, a Q&A session with an expert, or a live stream.
- Contests and giveaways: Create a sense of excitement with attractive offers and prizes. Promote your content on social media and ads to encourage more participation.
- Interactive content: Use visually appealing images, GIFs, videos, or even AR content if it suits your products or services.
- User-generated content: For those subscribers who don’t know how to spend their day, you can add joy with UGC content — send them examples of how other users have creatively used your products.
Experiment with your love holiday teasers and see what resonates with your audience. This will give you ideas to focus on for your future campaigns.
Tip #3: Tell a Love Story
What better way to tell a love story than through your Valentine’s Day Email campaign? You can tell your subscribers about your love for your brand and how your journey started through a compelling Valentine’s Day copy.
Or you could tell them:
- A personal story from your life (if you’re comfortable sharing),
- Things you love about your subscribers,
- How Cupid’s Day came to importance,
- Short stories of how your product has helped make people’s lives better.
Ensure your Valentine’s Day email subject lines carry a sneak peek of your story, instilling curiosity and engagement.
Tip #4: Make a Promise and Deliver It
Most people don’t start shopping until the last minute and need the reassurance of quick product delivery. It’s when your Valentine’s Day emails must contain specific shipping information to reassure customers.
If you say your products will reach shoppers before February 14th, keep the promise.
Ensure you prioritize this aspect and mention it in:
- Your romantic email subject line,
- Email header,
- In the email footer, if it makes sense.
The more times you mention your promise, the better the chances your prospect will believe you and take action.
Tip #5: Utilize Wish Lists and Gift Guides
The hype before Valentine’s Day could be your chance to drop hints to your subscribers. Include gift guides and wish list options in your pre-holiday emails. This will give your subscribers more room to explore options and ensure they don’t wander off to your competitor’s site.
Here are 4 ways to make subscribers stay with you:
- Curate themed gift ideas: Create themed gift ideas such as ”Gifts for Her”, “Romantic Gifts,” or “Last-minute Gifts.” Make it easy for your subscribers to navigate around your site and find the needed items.
- Encourage them to create wish lists: Incentivize customers to create wish lists and share them with their friends and family. Provide exclusive access to get them to spread the word.
- Include gift finder tools: Gift finder tools help your subscribers effortlessly purchase the right gift for their loved ones. Add these to your email campaigns or your website for people to explore options.
- Highlight top picks: Include your best-selling products with customer reviews and testimonials to emphasize your product value.
You can also use dynamic email content and send personalized recommendations based on customers’ previous purchase history, wish lists, or browsing history.
Tip #6: Remember Those Not in a Relationship, Too
14 of February is about people celebrating with their special ones. But what about the ones who are not in a relationship? You don’t want them to feel ignored and excluded.
Send out an email campaign encouraging subscribers to get something for themselves. It can be self-care kits, journaling kits, personal development courses, art supplies, books, a meditation app subscription, or a spa day at home. This can make them feel special on this holiday and help them remember your brand as being inclusive.
We hope you’re not feeling overwhelmed with these love-filled tips. We have more ideas to make this exclusive day even better for you.
Valentine’s Day Email Ideas
In many countries, especially the United States, celebrations begin a week before February 14 with Rose Day, Propose Day, Chocolate Day, and so on. Harness this opportunity to create reminders leading up to the main day using the following elements in your emails:
| Element/Aspect | Ideas |
| Interactive elements | Include quizzes, polls, or games to make your emails more engaging. |
| Count-down timers | Create urgency through count-down timers for special deals and offers. |
| Mystery promotion | Run a secret admirer campaign where subscribers can interact with your email elements similar to the secret admirer scenario. |
| Love story narrative | Craft compelling love stories between your products or services. |
| Augmented reality experience | Include an AR feature where subscribers can virtually try out your products. |
| Exclusive VIP access | Offer special access to early bird offers to make your customers feel valued and appreciated. |
Include social sharing buttons in your emails and encourage subscribers to share their stories on social media. And use content highlights in your email campaigns to entice readers to buy your products or services.
What to Include in Your Valentine’s Day Email Campaigns?
St. Valentine’s Day greetings are common; every brand sends one to their customers. But to create an impact, adapt a unique approach to your email marketing with these content highlights.
| Email Type | Subject Line | Content Highlights |
| General promotions | “Love is in the cart! Valentine’s Day specials” | Include limited-time offers to create urgency and showcase relevant and curated products. |
| Gift guide | “Love bundles they can’t resist.” | Create categories such as ”For him”, “For her”, or “Under $50” to maximize sales. |
| Last-minute deals | “Shop the best-selling for your loved ones – last chance for delivery” | Highlight quick shopping options and put together popular last-minute gifts. |
| Exclusive preview | “Sneak peek into our Valentine’s collection” | Offer early access to products for loyal customers. Create a sense of urgency with a countdown timer. |
| Bundle offers | “Love bundles they can’t resist” | Group similar and useful products and mention the savings customers get when they purchase the bundle. |
| Personalized picks | “Be Our Valentine: personalized picks for your loved ones” | Customize products by offering engraving options or adding custom messages to products. |
While you may have a great campaign idea, nobody ever engages with a poorly written email. Writing a persuasive email is an art; these emails usually follow copywriting principles.
Valentine’s Day Copywriting Best Practices
Show appreciation for your customers — express gratitude and demonstrate how your brand can help them. Adapt a compelling narrative and use these copywriting best practices for higher email open rates and conversion rates.
A charming email should contain the following elements:
- Valentine’s Day Subject Lines: Your subject lines are the first thing people notice, so it’s important to get them right. We have a detailed guide on Valentine’s Day Email subject lines to give you some inspiration and help you boost sales.
- Set the tone with a warm greeting: Use a warm greeting to make your subscribers feel valued. For example, ”We love our weekly email audience.”
- Establish a connection: Share a story related to Valentine’s Day. Use customer stories to evoke an emotion in your audience.
- Feature thoughtful gift ideas: Guide your subscribers to the “Lovable gift idea” category for more sales. For example, “Discover the perfect gifts that say ‘I love you’.”
- Highlight Valentine’s Day offers: Mention your offers, promotions, and deals at the top of your email.
- Create urgency: Use urgency to get people to act quickly. For instance, “Hurry up, our Valentine’s Day offer ends today. Get 10% off on all purchases before 11 pm”.
- Include reviews: Build trust through testimonial advertising — for example, “Read what 500 happy customers have to say about our products.”
- Use a compelling CTA: Use a CTA that states your product benefits or leads the customer to a gift section. For example, “Find the perfect gift for your loved ones.”
What goes hand in hand with email copywriting is your email design. Subscribers notice the slightest changes in your email marketing, and it’s critical to live up to the standards you created for your brand.
Valentine’s Day Email Design Best Practices
These design and copywriting principles can be a springboard for your holiday campaigns in general, if used right.
Valentine’s Day Email Header and Formatting Strategies
The email header is the space that holds important information, such as discounts or time-limited offers. Contrarily, it could just be a compelling image to depict love.
Apart from the header, ensure you add the following to your Valentine’s Day email campaign:
- Use Valentine’s Day colors: The day of love is usually colored with all shades of red. Use different red, pink, or purple tones to create a romantic effect for your email campaigns.
- Feature high-quality imagery: Include high-quality, love-themed graphics with your products. This will help you emotionally connect with your audience.
- Implement creative typography: Experiment with font styles that give your emails a romantic and elegant feel. Use bold and stylish fonts for headlines and easy-to-read fonts for body copy.
- Use lots of whitespace: Maintain a balance between your images, CTA buttons, and other graphic elements in your emails. White space gives a refreshing feeling and helps customers navigate your emails without getting lost.
- Use Emojis and Icons: Include heart-shaped icons and emojis to accentuate key points and give an emotional touch to your emails.
- Include animated designs: Moving objects will more likely capture the audience’s attention. You can animate your mascot or create line drawings around your product to add a dash of fun.
- Themed borders and frames: For a festive look, decorate your email borders with holiday-themed elements. Use frames around your product photography for an enhanced appearance.
- Create a colorful footer: While it is used for important information, subtle colors can make it pop.
A well-balanced email catches attention and encourages more click-throughs — if you use a festive email background, use a simpler typeface to balance the elements.
In case you have a diverse email list, consider the following tips to send tailored campaigns for each audience segment.
Things to Consider Before Creating a Love Day Email Campaign
Creating random holiday-themed content and waiting for your subscribers to engage with your emails is like running on a hill, blindfolded. Make use of your past data to create customized offers for your subscribers. For example, you can target last-minute shoppers with exclusive deals and promise quick shipping at no additional cost.
Shoppers are likely bombarded with many gift ideas, making it an overwhelming experience for them — around 15% of people are undecided about what to get for their loved ones.
This makes it a wonderful opportunity to send last-minute gift guides for each gender. Also, start your promotions on time — the last week of January is ideal to prepare your customers to make up their minds before the day of adoration.
Your email content and timing can make or break your revenue. Study your audience’s behavior and preferences to send the most relevant products and figure the best time to send emails.
Valentine’s Day Email Examples
Below are examples of the different types of email campaigns you can send to maximize your revenue during February.
But before we look at the well-performing emails, let’s articulate how to capture user attention immediately through the email subject lines.
Valentine’s Day Subject Line Examples
Your Valentine’s email subject lines hold the power to influence recipients to take the desired action.
Use these examples to kickstart your creative process:
- “Love is in the air… And in your cart”
- “Here’s a perfect gift for that special someone”
- “Still searching for a surprise? No problem”
- “Treat yourself this Valentine’s—because you deserve it”
- “Will you be mine? Or at least open this email”
Promotional Campaign for Valentine’s Day
Well-articulated promotions can support overall marketing goals and help you build a community, and grow your audience.
Here’s a checklist to strategically execute your Valentine’s Day email campaign:
- Set clear objectives: Define the goal for your promotional campaign and include limited-time offers and discounts.
- Create compelling subject lines: Spark interest and create curiosity with your subject lines — for example, “Love is in the air, enjoy 10% off on gifts for your loved ones.”
- Personalize your offer: Tailor your promotions and deals for each customer. For instance, you can send a curated gift collection with discounts to someone looking for an exclusive gift set.
- Craft engaging copy: While promotions can be overpowering, you can still use good email copy to secure the results you expect. Use power words, create urgency, and focus on delivering value through words.
A Noteworthy Promotional Email Example
Here’s an example from one of our favorite brands — Apple’s promotional email is simple and meaningful. The heading: For all their other loves creates a sense of belonging for all people. Paired with powerful copy and informational product sections, the email encourages people to purchase their products.
Valentine’s Day Gift Guide Campaign
Creating a Valentine’s Day gift guide can help your customers find the perfect gift options under one roof.
Use these 6 ideas on how to make the most of your gift guides:
- Curated gift selections: Group items into categories and showcase love-themed products together. For example, you can include “Budget friendly finds” or “Gifts for yourself”.
- Gifts by relationship stage: Provide gift options for “Newlywed,” “Just dating,” or “Best friends” to cater your products to a wider audience.
- DIY gift ideas: DIY ideas never go out of style and make the product more special for the receiver. Your DIY ideas can be as simple as printables or baking treats.
- Feature tech gadgets and accessories: What about the ones who aren’t into cozy purchases? Featuring tech products and gadgets can make those customer segments feel included and valuable.
- Promote experience-based gifts: Spa days, music sessions, or virtual events can help create lasting memories for your audiences. Promote experience-based gifts for customers who prefer a unique and thoughtful approach to Valentine’s Day.
- Gifts for self-love: Highlight the importance of self-love and include products that enhance this idea. For example, self-care, relaxation, or wellness.
Gift Guide Email Examples
Marine Layer’s gift-guide email makes readers smile with their quirky email copy. Their email is proof of understanding their audience’s pain points so well — last-minute shopping needs. Their main selling point seems to be gift wrapping – in-store and online to make the occasion more special!
And for those who don’t have a significant other yet, their ”Treat Yourself” CTA gives readers a reason to put themselves first.
The Last-minute Valentine’s Email Campaign
A last-minute deal is one way to show your customers they can rely on you for their last-minute shopping needs. Customers are already gearing up to spend an average of $192.80 on cards, gifts, flowers, and candies. This means when timed well, your last-minute deals can drastically increase your profits.
Here are 5 last-minute email ideas to engage your customers and showcase your support:
- Urgent flash sale: Flash sale emails show your customers how much you appreciate them. Create a sense of urgency in your subject lines to encourage quicker participation from readers.
- Instant E-gift cards: If it’s time-consuming to pick out products, you can quickly send E-gift cards. These cards often never expire and can be redeemed anytime, making them a useful Valentine’s gift.
- Express shipping reminder: Send shipping reminders for customers who waited until the last minute to purchase gifts. Include ”Shipping overnight” or “Get it by tomorrow” to urge customers to buy from you.
- Subscription box rush delivery: Whether it’s a cozy movie night or an intimate dinner, your audiences will appreciate a last-minute subscription box for their loved ones. Include bundled products or mix-and-match options to customize the subscription boxes. This way, people can appreciate their loved ones even after the Love Holiday.
- Emergency date night ideas: Special dates require unique ideas — contribute to your audience’s romantic journey through exciting emergency date ideas. It could be a movie plan with a dessert or a star-lit experience at the park; make a way to include your products in their experience.
Last-Minute Email Example
AllTrails’ emails are engaging for two reasons: they are cute and showcase more options. Their email copy is on point to encourage late shoppers to purchase their gift cards. As a bonus, they offer different ways to customize experiences based on the audience’s likes.
You can also target singles, non-profits, and business partners during this special day. Or touch upon customers’ love stories and make them warm and funny.
Valentine’s Day Newsletter Ideas
Email marketing newsletters are the perfect way to balance education and entertainment. Not only can you send useful Love Day tips, but also share exclusive discounts and deals to encourage purchases.
If you’re wondering what to add to your newsletter campaigns, here are ideas:
- Focus on self-love: Share tips and advice on self-care, self-acceptance, and confidence-building.
- Interactive and engaging emails: Send spin-the-wheel or love quizzes to keep the audience immersed in the emails. Interactive elements or email gamification create a special bond with your brand.
- Unique and themed newsletters: Focus on celebrating all kinds of love, such as Galentine’s Day, emphasizing female friendships. Or sustainable Valentine’s Day to promote love for the planet.
Valentine’s Day Newsletter Example
Better Brand sells a story instead of merely displaying coffee images. There is sales storytelling, which takes the user through a lively journey.
The Valentine’s Limited-time Offer Emails
Combining limited-time offers with a regular Valentine’s Day email sequence maximizes the likelihood of purchases. You will be using email marketing psychology to drive the necessary action.
Limited-time Email Example
Character is a brand that emphasizes love in all forms. The Valentine’s Day limited-time email focuses on completing a project without all the fuss. Plus, a 15% discount goes a long way in urging subscribers to buy immediately.
Valentine’s Day Last Minute Shopping Reminders
Often, people get busy until they remember about gifting their loved ones on this special day. A compelling last-minute shopping reminder email can make use of this panic.
Last Minute Shopping Email Example
Apple makes it easier for shoppers to decide on a product by sending them many options under different budgets.
Valentine’s Day Event Invitations
Use the love-themed day to promote exclusive in-store or virtual Valentine’s Day events. Make sure your event invitation emails follow the Valentine’s theme to remind customers about the special day.
Event Invite Example
Hulu invites customers to spend their day with their favorite stars by watching the TV. Although this email is not an explicit invite, it makes users feel like they have somewhere to be.
Romantic or Love-Themed Product Launches
If you’re preparing for a product launch, Valentine’s Day can be a great time to do it. Send your subscribers interesting behind-the-scenes content or introduce limited-time products.
Romantic Product Launch Example
SKIMS notifies its customers about the launch of the Valentine’s Shop with the time and place mentioned.
Interactive Valentine’s Day Email Campaigns
The idea behind these types of emails is to increase email engagement while adding a fun element. It can be Valentine’s-themed quizzes, spin-the-wheel discounts, or animated GIFs to attract attention.
Interactive Email Example
McDonald’s increases curiosity by asking a simple question, such as “A secret admirer or secret offer.” Recipients are most likely to click on the envelope to find out.
While you put so much effort into your Love Day email campaigns, a slip in timing can lead to stunted email performance. That’s why we have gathered the best times to send out Romantic Day emails.
The Best Time to Send Valentine’s Day Marketing Email
Sending Valentine’s Day special messages depends on your brand goals and target audiences.
However, here are ideas to give you an overall view of the best sending time:
- Start in January and continue to send emails leading to the special day,
- Build anticipation starting in early February through teasers, gift guides, and early promotions,
- Peak audience engagement in mid-February through promotional emails, discounts, and email coupons,
- Send last-minute reminders before the big day to maximize sales,
- Send follow-up emails after Valentine’s Day to gather more data on customers.
In all aspects, test your emails for the day of love based on your audience engagement and preferences; consider time zones and avoid peak email hours.
Whether you lean on the above methods or develop your own ideas, watch out for these email campaign best practices to increase your email revenue.
Lover’s Day Email Best Practices to Remember
Follow these practices to connect better with your audience:
- Make your email warm, relatable, and fun,
- Focus on creative and crisp email copywriting techniques for higher opens,
- Send your Valentine’s email campaigns in intervals to maximize profits,
- Use email marketing automation software to send splendid Valentine’s messages.
Let’s put these best practices to use through powerful email marketing software.
Send Personalized Valentine’s Day Emails With Campaign Refinery
Valentine’s Day is all about showing love and appreciation for your customers. To target your customers the right way, create well-designed and resonant email messages and schedule them properly.
The best way to do that is to use email automation software — with Campaign Refinery, you can send hyper-targeted email campaigns or customize Valentine’s Day greetings as broadcasts.
With our extensive features and tools, our clients have reported:
- 6x higher email deliverability,
- 8x more clicks (Use our Lead Magnet Short Course to apply our founder’s finest strategies to attract a new audience.),
- Open rates of 76.37% and click rate of 72.76% (Thanks to our engagement gamification feature!).
Whether you’re migrating your email list from another ESP or starting from scratch, we have a rock-solid strategy to achieve a high email deliverability rate and consistently maintain it.
If you want to use the best-in-class features and functionalities that will put you in the top 1% of senders, apply and become a Campaign Refinery client now!
We’d LOVE to hear from you!
FAQ
What about February email marketing ideas?
February is packed with marketing opportunities beyond Valentine’s Day. You can create emails around themes and holidays, celebrate Black History Month, or have some fun with Groundhog Day.
Use the below list as inspiration to send varied February email campaigns:
What are February subject lines best practices?
Here are subject line best practices for February and beyond:
- Use the recipient’s name or include personalized recommendations.
- Create urgency with time-sensitive phrases.
- Keep the subject line short (6-10 words).
- Use relevant emojis.
- Test different subject line versions.
What are the newsletter best practices 2025?
Email newsletters are ever-evolving, and here are the best practices for 2025:
- Use email marketing AI and data to hyper-personalize content.
- Use interactive emails and gamified campaigns.
- Keep emails clean, scannable, and optimized for mobiles.
- Mix educational, entertaining, and promotional content.
- Ensure email accessibility.
