Make the Most of Your Valentine’s Day Email: Tips to Increase Your Email Marketing Profits

Valentine’s Day email is an excellent opportunity to connect and deepen the bond with your subscribers, but also the chance to get a share of that holiday revenue. 

You want to celebrate love with your subscribers, so you decide to add a little emoji, a red heart, at the bottom of your newsletter for flair. And you feel you’ve done it right while you wait for excellent results to pour in.

Your subscribers will likely act when you send solid email content related to the occasion. Whether it’s discounts or gift ideas, what’s better than showering gratitude and love on this special day?

So, you will need to know the ins and outs of setting the right tone, approach, and strategies for Valentine’s to increase your email sales and revenue.

That’s why we’re here — to show you email marketing ideas and give you the best guide on how to write Valentine’s Day email copy. 

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Valentine’s Day Email Marketing: 6 Tips for Higher Email Open Rates

As the day of love draws closer, your customers are figuring out the perfect gifts to buy for the special day. This means your competitors tirelessly fight for space in your customers’ inboxes. So, how do you beat the inbox clutter and reach your potential buyers? You can start with an emotional hook in your emails and follow these 6 tips to build a Valentine’s Day email campaign.

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Tip #1: Segment Your List by Gender

Men and women have different shopping habits, and segmenting your audience is crucial to gathering relevant data — on average, men spend twice as much as women on Valentine’s. This is an excellent opportunity to target by gender and marital status; most often, unmarried couples are more willing to spend on gifts than their married counterparts.

For hyper-targeted emails, you can further employ market segmentation strategies, for example, ‘gifts for her’ ideas for your male target audiences and vice versa. You can also segment your audiences based on age, salary, and general needs for a more round-up approach.

Remember, people care and shower love on their pets, too — they spend $26 on their pets on Valentine’s Day, on average. Sending gift ideas for pets, friends, and family can maximize your sales.

Tip #2: Send the First Email Campaign Before D-Day

Everybody needs a little reminder occasionally, so don’t think twice about sending a preview of your upcoming Heart’s Day campaign. For subscribers who are already looking for gift ideas, you can make their day more special by sending them last-minute ideas and tips. 

Do they want to relax at home? Are they looking to surprise their loved ones with music? You can set expectations for it way ahead — introduce your product or service in a way that adds value and provides a solution. 

For example, TV show recommendations, skincare kits, basic self-care packages, or other personalized gift guides. 

Experiment with your love holiday teasers and see what resonates with your audience. This will give you ideas to focus on for your future campaigns.

Tip #3: Tell a Love Story

What better way to tell a love story than through your Valentine’s Day Email campaign? You can tell your subscribers about your love for your brand and how your journey started. 

Ensure your subject lines carry a sneak peek of your story, instilling curiosity and engagement. 

Tip #4: Make a Promise and Deliver It 

Most people don’t start shopping until the last minute and need the reassurance of quick product delivery. If you say your products will reach shoppers before February 14th, keep the promise. 

The more times you mention your promise, the better the chances your prospect will believe you and take action. 

Tip #5: Utilize Wish Lists and Gift Guides

The hype before Valentine’s Day could be your chance to drop hints to your subscribers. Include gift guides and wish list options in your pre-holiday emails. This will give your subscribers more room to explore options and ensure they don’t wander off to your competitor’s site.

You can also use dynamic email content and send personalized recommendations based on customers’ previous purchase history, wish lists, or browsing history.

Tip #6: Remember Those Not in a Relationship, Too

14 of February is about people celebrating with their special one. But what about the ones who are not in a relationship? You don’t want them to feel ignored and excluded. 

Send out an email campaign encouraging subscribers to get something for themselves. It can be self-care kits, journaling kits, personal development courses, art supplies, books, a meditation app subscription, or a spa day at home. This can make them feel special on this holiday and help them remember your brand as being inclusive. 

We hope you’re not feeling overwhelmed with these love-filled tips. We have more ideas to make this exclusive day even better for you.

Love-Themed Email Ideas

In many countries, especially the United States, celebrations begin a week before February 14 with Rose Day, Propose Day, Chocolate Day, and so on. Harness this opportunity to create reminders leading up to the main day using the following elements in your emails:

Element/Aspect	Ideas
Interactive elements	Include quizzes, polls, or games to make your emails more engaging.
Count-down timers	Create urgency through count-down timers for special deals and offers.
Mystery promotion	Run a secret admirer campaign where subscribers can interact with your email elements similar to the secret admirer scenario.
Love story narrative	Craft compelling love stories between your products or services.
Augmented reality experience	Include an AR feature where subscribers can virtually try out your products.
Exclusive VIP access	Offer special access to early bird offers to make your customers feel valued and appreciated.

Include social sharing buttons in your emails and encourage subscribers to share their stories on social media. And use content highlights in your email campaigns to entice readers to buy your products or services.

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What to Include in Your Valentine’s Day Email Campaigns?

St. Valentine’s Day greetings are common; every brand sends one to their customers. But to create an impact, adapt a unique approach to your email marketing with these content highlights.

Email Type	Subject Line	Content Highlights
General promotions	“Love is in the cart! Valentine’s Day specials”	Include limited-time offers to create urgency and showcase relevant and curated products.
Gift guide	Gift Guide	Create categories such as ”For him”, “For her”, or “Under $50” to maximize sales.
Last-minute deals	“Shop the best-selling for your loved ones – last chance for delivery”	Highlight quick shopping options and put together popular last-minute gifts.
Exclusive preview	“Sneak peek into our Valentine’s collection”	Offer early access to products for loyal customers. Create a sense of urgency with a countdown timer.
Bundle offers	“Love bundles they can’t resist”	Group similar and useful products and mention the savings customers get when they purchase the bundle.
Personalized picks	“Be Our Valentine: personalized picks for your loved ones”	Customize products by offering engraving options or adding custom messages to products.

While you may have a great campaign idea, nobody ever engages with a poorly written email. Writing a persuasive email is an art; these emails usually follow copywriting principles.

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Valentine’s Day Email Copywriting Best Practices

Show appreciation for your customers — express gratitude and demonstrate how your brand can help them. Adapt a compelling narrative and use these copywriting best practices for higher email open rates and conversions.

What goes hand in hand with email copywriting is your email design. Subscribers notice the slightest changes in your email marketing, and it’s critical to live up to the standards you created for your brand. 

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Valentine’s Day Email Design Best Practices

These design and copywriting principles can be a springboard for your holiday campaigns in general, if used right.

A well-balanced email catches attention and encourages more click-throughs — if you use a festive email background, use a simpler typeface to balance the elements.

In case you have a diverse email list, consider the following tips to send tailored campaigns for each audience segment.

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Things to Consider Before Creating a Love Colored Email Campaign

Creating random holiday-themed content and waiting for your subscribers to engage with your emails is like running on a hill, blindfolded. Make use of your past data to create customized offers for your subscribers. For example, you can target last-minute shoppers with exclusive deals and promise quick shipping at no additional cost.

Shoppers are likely bombarded with many gift ideas, making it an overwhelming experience for them — around 15% of people are undecided about what to get for their loved ones. 

This makes it a wonderful opportunity to send last-minute gift guides for each gender. Also, start your promotions on time — the last week of January is ideal to prepare your customers to make up their minds before the day of adoration. 

Your email content and timing can make or break your revenue. Study your audience’s behavior and preferences to send the most relevant products and messages. 

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Promotional Campaign for February 14th

Well-articulated promotions can support overall marketing goals and help you build a community, and grow your audience. 

A Noteworthy Promotional Email Example

Here’s an example from one of our favorite brands — Apple’s promotional email is simple and meaningful. The heading: For all their other loves creates a sense of belonging for all people. Paired with powerful copy and informational product sections, the email encourages people to purchase their products. 

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Valentine’s Day Gift Guide Campaign

Creating a Valentine’s Day gift guide can help your customers find the perfect gift options under one roof. 

The Perfect Example of Gift-Guide

Marine Layer’s gift-guide email makes readers smile with their quirky email copy. Their email is proof of understanding their audience’s pain points so well — last-minute shopping needs. Their main selling point seems to be gift wrapping – in-store and online to make the occasion more special!

And for those who don’t have a significant other yet, their ”Treat Yourself” CTA gives readers a reason to put themselves first.

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The Last-minute Valentine’s Email Campaign

A last-minute deal is one way to show your customers they can rely on you for their last-minute shopping needs. Customers are already gearing up to spend an average of $192.80 on cards, gifts, flowers, and candies. This means when timed well, your last-minute deals can drastically increase your profits. 

Last-Minute Email Example 

AllTrails’ emails are engaging for two reasons: they are cute and showcase more options. Their email copy is on point to encourage late shoppers to purchase their gift cards. As a bonus, they offer different ways to customize experiences based on the audience’s likes.

You can also target singles, non-profits, and business partners during this special day. Or touch upon customers’ love stories and make them warm and funny. 

While you put so much effort into your Love Day email campaigns, a slip in timing can lead to stunted email performance. That’s why we have gathered the best times to send out Romantic Day emails.

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The Best Time to Send Valentine’s Day Marketing Email 

Sending Valentine’s Day special messages depends on your brand goals and target audiences. 

In all aspects, test your emails for the day of love based on your audience engagement and preferences; consider time zones and avoid peak email hours. 

Whether you lean on the above methods or develop your own ideas, watch out for these best practices to increase your email revenue.

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Valentine’s Email Best Practices to Remember

Let’s put these best practices to use through powerful email marketing software. 

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Send Personalized Valentine’s Day Emails With Campaign Refinery 

Valentine’s Day is all about showing love and appreciation for your customers. To target your customers the right way, create well-designed and resonant email messages and schedule them properly.

The best way to do that is to use email automation software — with Campaign Refinery, you can send hyper-targeted email campaigns or customize Valentine’s Day greetings as broadcasts.

Whether you’re migrating your email list from another ESP or starting from scratch, we have a rock-solid strategy to achieve a high email deliverability rate and consistently maintain it.