Influencer Marketing Email Template: 7 Outreach Messages That Actually Get a Response

influencer marketing email template cover image with a woman influencer sitting and smiling

As social media consumption continues to rule the world, consumers turn to their favorite Twitter and Instagram stars to help them make purchase decisions. 

Partnering with influencers could be your golden ticket to getting more eyes on your brand and generating sales. Influencer marketing campaigns earn $5.78 for every dollar spent (with some achieving as much as $18). 

But the real struggle is getting your emails noticed when their inboxes are already overflowing with collaboration requests. It’s one thing to contact an influencer but to amplify your reach, you must reach the right one.

We’ll delve into the secret sauce of effective outreach, guide you through building a winning influencer marketing email template, and equip you with bonus tips to maximize your success.

Let’s crack the code to crafting emails that influencers want to read and, more importantly, respond to!

Understanding the Basics of Influencer Outreach

Influencer email marketing involves using email outreach to build relationships with influencers to promote products and reach wider audiences. 

Here’s how influencer email marketing works:

  1. Brands identify the right influencers on social media platforms.
  2. They craft personalized emails to these influencers proposing a partnership.
  3. The collaboration can be product reviews, sponsored content, giveaways, or brand ambassadorship programs.

Influencer outreach campaigns use the influencer’s audience and credibility to promote a brand or product. This strategic partnership can build brand awareness and generate sales when done right.

Let’s go through the critical aspects of an influencer outreach email campaign.

The Formula For Effective Influencer Outreach

There isn’t a one-size-fits-all approach to influencer email marketing, but there are key ingredients that, when done right, can create a recipe for success. 

75% of people use social media for purchasing advice, so using influencer email marketing can help you reach more people and boost sales.

Here’s what goes into the recipe for a winning influencer outreach email.

1. Find the Right Influencer

If you’re a digital marketing company, reaching out to a fashion influencer will likely result in dead silence. Influencers, especially the well-established, are selective while picking brands because they don’t want to come off as untrustworthy amongst their fans.

As you brainstorm names to work with, consider the following aspects.

Aspect Questions to ask yourself 
Identify your goals and the desired outcome‣ Do you want more sales, brand awareness, or followers?
Understand your audience ‣ What are their demographics, interests, and behaviors?
Identify potential influencers‣ Does the influencer create relevant content for your industry or niche?
‣ What are their engagement metrics like? (shares, likes, and comments)
‣ Do they have a personal connection with their audience?
Research and vet influencers‣ Does the influencer use high-quality content, including visuals and well-written captions?
‣ Which brands have these influencers worked with before?
Utilize influencer marketing platforms‣ Are you using the right influencer marketing platforms, such as  Traackr?
Finding the right influencer: questions to ask yourself

2. Showcase the Value Proposition

Influencer outreach email is a two-way street: you must stress your brand’s worth and the benefits to the influencer by collaborating with you. 

Remember these key pointers:

  • Start emails with a mutually beneficial outcome and include anecdotes or experiences from the influencer to make your value proposition more relatable. 
  • Use visual elements to showcase the outcome.
  • Share success stories of how other influencers have benefitted from the partnership.
  • If possible, create a sense of urgency using discounts or limited-time offers.

3. Write Irresistible Subject Lines

In influencer’s busy inboxes, your subject lines can cut through the clutter and help you get noticed. Additionally, vetting the influencer and creating relevant content increases the likelihood of higher opens. 

Remember these tips before writing your subject lines:

  1. Keep them concise and relevant.
  2. Use the influencer’s name or relevance to personalize the subject line.
  3. Use curiosity-based phrases to entice influencers to open emails.
  4. Add your unique selling proposition, briefly explaining why influencers must work with you.
  5. Use keywords to decrease the likelihood of your emails going to spam folders.
  6. Tap into influencer emotions, especially if you’re promoting your products for a good cause.
  7. Use social proof to gain trust and encourage participation.
  8. Provide details of the exclusive offer.
  9. Keep it professional.

4. Write to Build Relationships 

Your first influencer outreach email can set the stage for future collaboration. Dive deep into the influencer’s interests, audience, and history. This will act as an icebreaker and help you have friendly conversations.

Instead of directly mentioning the perks of working with your brand, warm up the conversation with something like, “I noticed you talk quite a lot about [Topic]. I’m a huge believer of [topic] and find it amusing that [fact].”

Finally, consider extending the possibility for other partnerships even if they’re not available to take up the current project.

Building Your Influencer Outreach Email Template: A Step-by-Step Guide

Your influencers likely come from different backgrounds and have diverse audiences. While it’s hard for your brand to resonate with every influencer, you can win them with the email template tips listed below.

Ensure you use these core elements in your templates to pique curiosity and get the deserved response.

Influencer Outreach Email: Introducing Your Brand and Purpose

Use the introduction to spark a genuine connection and highlight shared values. Show them how your brand aligns with their content and audience. You can also ask for their suggestions and ideas to make them feel involved. 

It’s good to keep the conversation open for future collaboration, regardless of whether they want to take up the current opportunity.

Remember, the outreach email is about building relationships. Focus on shared values, build relationships, and let the influencer see how the collaboration can be mutually beneficial.

Influencer Outreach Email: Pitching Your Best Ideas

A good influencer outreach email has more than a solid introduction. Highlight their strengths and mention something specific that you admire about them. 

As you slowly build rapport, present polished ideas that fit their content style. Telling them that you would be open to refining those ideas can open up pathways for further discussions. Let the influencer know how your product or brand will impact their engagement metrics. This increases the likelihood of the influencer considering your proposal.

Influencer Outreach Email: Crafting Compelling Call-to-Action

A strong CTA is critical to converting an influencer’s initial interest into successful collaboration. Instead of assuming influencers know what to do, guide them toward the desired action. 

For example, you could tell them to:

Initially, focus on connecting and learning about each other. For example, you could say, “We’d love to learn more about your content creation process and explore potential collaborations that feel authentic to your audience. Would you be open to discussing this over a call?”

If the CTAs are tied to a specific campaign, it’s good to keep them short and informative such as “Join us here.”

Next, we’ll explore interesting influencer marketing email templates that will help you get a “Yes” to those outreach messages. 

7 Influencer Outreach Email Templates That Guarantee Responses

Beyond the basic collaboration request email, you can send several other marketing emails depending on your goals. 

Here are some of the most common types.

S.NoType of EmailWhat it doesPurpose
1Collaboration proposalIntroduce your brand and propose a collaborationTo make a positive first impression and propose a partnership with the influencer
2Invitation emailInvites influencers to participate in a webinar, event, or product launch To engage influencers in brand events and create a buzz around the occasion
3Product review requestRequests influencers to review a product To generate trusted testimonials from authentic people
4Sponsored content Pays the influencers to create content around the productPromotes your brand
5Affiliate program inviteInvites influencers to join your affiliate program and earn commissionsTo expand your brand’s reach and incentivize influencers
6Interview request emailRequests their participation in an interview To showcase brand expertise and reach a wider audience 
7Follow-up emailFollows up with the previous email in case of no responseTo remind influencers about your proposal and expand on the continued interest
Types of influencer outreach emails

Let’s elaborate on these email types below.

1. Collaboration Proposal

Collaboration proposals go beyond promoting a product and is different from a normal influencer outreach email. They highlight shared values and mutual benefits, building a stronger foundation for long-term partnerships.

Collaboration Proposal Email Template

Hi [Influencer name],

My name is [Your name], and I’m the [Designation] at [Brand name]. We’re dedicated to [brand purpose]. We’ve been following your work closely, especially your [topic related to your brand purpose]. Your passion for [shared value] truly resonates with our [brand mission].

Here’s what makes us unique:

[List a few pointers]

Collaboration ideas (optional)

We’d be thrilled to learn more about your content creation process and explore collaboration opportunities. Would you be open to connecting for a quick call to discuss these?


[Your name]

[Your title]

[Your brand name]

2. Invitation Email 

Invitation emails are more specific about the collaboration opportunities and invite influencers to participate. They also emphasize the unique benefits the influencer will receive. For example, payment, free products, or brand exposure.

Invitation Email Template

Hi [Name],

I’m the [position] at [brand name]. I’ve been following your [social handle] for months and think you’d be excited about [event name and details]. 

This event will be a significant milestone as [explain why it’s important to you] and believe you could [explain the benefits the influencer will get]. We’re particularly interested in your perspective on [specific topic or reason relevant to the event/product].

Event details [mention the date, time, location, and other relevant details]

Please let us know if you’re available to join us by [RSVP date]. We look forward to meeting you!


[Your name and details]

3. Product Review Request 

Product review requests are typically centered around the product and its benefits. The influencer usually receives a free product in exchange for their honest review. 

Product Review Request Email Template

Hi [Name],

I’m reaching out on behalf of [brand name]. I noticed you do a lot of [content related to your industry niche]. We’ve recently launched [product line/name] designed to [target audience].

I believe your audience, particularly those interested in [specific interest related to product] would love [product name] for [list the reasons].

[Brand name] would be thrilled to partner with you for an honest review. We will send you a complimentary product to try, and we’d love it if you could share the reviews with your followers.

[Mention product details]

We’re open to hearing your ideas for [product name] reviews. I’d be happy to send more information or answer questions if you’re interested.

Thanks for your time and consideration.


[Your name]

4. Sponsored Content

Sponsored content emails aim to attract influencers who work with brands for a living. These emails directly mention the compensation for the influencer’s time and efforts and mention the type of content you’d like the influencer to create, such as an Instagram story or a Youtube video.

Sponsored Content Email Template

Hi [Name],

I’m [Your name] from [brand name]. We’re huge fans of your work, especially [content related to your brand]. Your creative approach and genuine voice resonate perfectly with our target audience.

We’re currently looking for inspired creators to partner with for our sponsored content campaigns. We’d love for you to create [content type] showcasing [your product name and benefits] to your followers.

Would you be interested in learning more about this exciting opportunity?

Please feel free to reply to this email or schedule a call at your convenience [Link to the call].


[Your name]

5. Affiliate Program Invite

Affiliate invites focus on performance-based incentives instead of a flat fee. Each influencer typically has an affiliate link that tracks down their performance. The template below is designed to invite influencers to join your affiliate program. 

Affiliate Program Invite Email Template

Dear [Influencer name],

Our [Brand name] has been creating [product name] for [number of years]. We’ve been following your work and think you’d be a great fit for our affiliate program.

[Mention program details]

As a [Brand affiliate], you can earn commission on every sale you generate through your unique affiliate code. It’s a fantastic way to monetize your content while recommending products you love to your audience.

Here’s why you’ll love our affiliate program [mention its uniqueness]

Ready to start earning through our affiliate program? Sign up through the link here.


[Your name]

6. Interview Request Email

Interview requests are different from other email types because you approach the influencer as an expert in their field, and not to promote your products. The email shifts focus to what the influencer and your audience can gain from the interview.

Interview Request Email Template

Hi [Name],

I’m [Your name] from [Brand name] noticed that you’re an expert in [topic/niche]. 

I’m currently working on [topic name] for [target audience] and I believe both our audiences will love your insights on this.

[Mention more about the project details]

We’d be honored to have you participate. If you’re interested, please let me know a quick availability to interview you in the coming weeks.


[Your name]

7. Follow-Up Email

Follow-up emails act as a friendly reminder to encourage influencers to consider your proposal. Personalize your follow-up emails and mention something you admire about them.

Follow-Up Email Template

Hey [Influencer name],

I’m following up on my previous email on [Date] about [Mention the discussion]. I wanted to touch base on a potential collaboration between you and [Brand name].

We believe our products will be a great fit for your audience, as they align perfectly with your focus on [Shared value].

If you haven’t had the chance to see my previous email, I’ve attached it here for your reference.

Would you be open to a quick call to discuss this further?


[Your name]

Bonus Tips For Higher Influencer Email Responses

While crafting a good influencer outreach email can increase the chances of building a long-term relationship, these 9 strategies will help you get there quicker.

TipWhat to do 
Personalize your emails Address influencers by their name and mention specific details about their work or recent achievements
Write compelling subject lines Keep them short and include urgency 
Show genuine interestShow that you truly care about their work and audience 
Be clear about your offerSpecify what you’re offering and what you’re asking in return
Use a professional email signatureInclude your full name, title, and contact information to appear credible
Avoid generic templatesCustomize each email tailored to the influencers’ work
Offer creative freedomAllow influencers to create content that resonates with their audience
Send emails at the right timeIn general, it’s best to send emails between 9 AM and 12 PM (noon)
Make it easy to respondGive clear CTAs or instructions to help influencers get back to you
Tips to send influencer emails

Most importantly, use a reliable email marketing platform to send influencer outreach emails that actually reach their inboxes, increasing the chances of engagment.

Make Your Emails Reach Influencer’s Inboxes With Campaign Refinery 

The right email marketing tool is a powerful asset in increasing your email deliverability rate

Campaign Refinery uses advanced techniques such as sender reputation management, strict authentication protocols, and spam trap detection to ensure your emails land in the influencer’s primary inbox. 

Our automatic email list cleaning tool cleans your influencer outreach list, removing harmful and invalid email addresses to improve overall deliverability rates. 

Our clients from diverse backgrounds and industries report a 6x increase in email deliverability since joining us.

We recommend our senders to employ proper personalization and segmentation strategies and help us improve their sender reputation and inbox placement rates. These email marketing best practices, combined with our powerful sending system, allow more influencers to see and engage with your emails, ultimately helping you achieve your marketing goals.

Experience ultimate inbox placement alongside premium marketing tools.

Apply to join Campaign Refinery today!

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