Email coupons are vouchers or discount codes you can send to your email marketing subscribers to capture their attention, drive engagement, and boost sales. Studies show that 91% of coupon redeemers will revisit the retailer after the offer. And 57% of the shoppers say they wouldn’t purchase from a brand without the coupons. Everyone loves…
Nice email design — check! Compelling email copywriting — check! Email optimization — check! If you have done everything correctly and still don’t see results from your email campaigns, it could be because you are not using email marketing psychology the right way. Marketing and psychology go hand-in-hand, where email marketing decision-making involves understanding customer…
Marketing emails are synchronous with your brand identity — they demonstrate your uniqueness and persuade the email marketing subscriber to act. An effective marketing email comprises compelling content, audience segmentation, and personalization. Readers typically spend 12 seconds reading an email, and marketers put extra effort into grabbing readers’ attention within that time frame. Even so,…
If you have noticed ads on a website or social media, you likely are familiar with promotions. Promotional emails are a similar and more effective way to generate sales. Unlike ads, there’s no waiting around for people to see your promotions — you can directly reach their inboxes with exclusive offer emails. Whether you want…
Since people started using emails, many guides have been written on email marketing. You really want to enter the world of high ROI, but you keep finding different and often opposing information on mass email methods; personalization is one of them. How can I send personalized mass emails, or — is it even possible, you…
Here’s one of the most commonly heard questions about email marketing in 2025: Is mass email marketing dead? As people hear conflicting information from different sources, they seem to think mass email marketing is a thing of the past. Well, we firmly stand behind the claim that mass email marketing is very much alive. In…