10 Real Estate Email Templates for Your Business in 2025

These real estate email templates save you time and effort by letting you quickly connect with prospects so you can focus on more important tasks.

Gone are the days when popping into a real estate agency was the only option to buy or sell a house. Real estate has undergone an immense digital transformation—just by using real estate email marketing, you get an average conversion rate of 1.4%.

Since the real estate business is built on trust and relationships, email marketing allows you to nurture people, even when they are not ready to buy now but may consider you in the future.

Creating compelling real estate emails is no longer an issue with our collection of ready-to-use email templates.

Easy Tips for Effective Real Estate Email Templates

Templated emails save time and cut down email marketing costs, but it’s crucial that you get them right. This means finding the perfect structure, optimizing email content, and implementing email personalization.

Let’s go over the tips that make a real estate email template truly effective.

Use an Attention-Grabbing Subject Line

The email subject line is the biggest opportunity to showcase your brand values and increase email open rates.

Here’s what makes a subject line shine:

Personalization: Use the recipient’s name or reference past interactions to foster a positive relationship.
Urgency: When used sparingly, urgency can encourage people to act immediately. For example, “New listing just hit the market: Preview here.”
Content relevance: Clearly indicate the email’s purpose. For example, “Here are your monthly listings.”
Keep it short: Aim for 50 characters or less since shorter subject lines are fully displayed on devices.

Customize Each Template

Having a real estate email template does not mean you use them word for word. As you copy and paste the template into your email editor, take time to adjust the email tone to your email branding.

It’s equally critical to pay attention to every client’s needs and preferences. Implement email segmentation strategies — are you talking to the buyer or the seller, what are their demographics and their pain points in the industry?

Customizing every template allows you to provide tailored content that resonates with each customer segment. Subsequently, you can use dynamic content fields to match up the content to each recipient’s needs.

Stay Legal With CAN-SPAM Compliance

Clearly identify yourself and use a proper email sender name. A clear name and an unsubscribe link are mandatory according to CAN-SPAM requirements.

Now that you know the effective steps to creating a real estate template, let’s focus on the different types you can use.

Realtor Email Templates —The 8 Different Kinds of Emails You Can Send

From welcome email campaigns to follow-up emails, there are different types of email campaigns to engage your prospects and existing clients.

The table below has the common email types used in the industry.

S.NO	Type of Email	Purpose
1.	Welcome email	To welcome new subscribers and introduce your real estate agency.
2.	Property listing emails	To showcase new listings and increase curiosity.
3.	Open house invitations	To encourage people to visit the property in-person for a better understanding.
4.	Follow-up emails	To follow up on leads after successful inquiries or house visits.
5.	Market update and newsletter emails	To provide valuable insights and position yourself as the industry leader.
6.	Testimonial and success story emails	To let leads understand the credibility of your business through customer testimonials.
7.	Referral request emails	To promote word-of-mouth-marketing and encourage past clients to give you a positive review.
8.	Holiday and seasonal greeting emails	To strengthen client relationships through personalized greetings.

Types of emails you can send as a realtor

We’ll review the email templates for real estate based on different scenarios.

1. Welcoming a New Lead Email Template

Subject: Welcome [Lead’s Name], we’re excited to help you find your new home

Hi [First Name],

Thank you for reaching out. I’m [Your Name], a [Your Title] with [Company Name]. I’ll be helping you with your real estate journey. Whether you’re buying, selling, or just exploring, I’m here to provide expert guidance.

I’d love to learn more about what you’re looking for. Please feel free to reply to this email or schedule a call [Provide link].

In the meantime, here are resources you might find helpful:

[Link to Market Trends]
[Link to Featured Listings]
[Link to Home Buying/Selling Guide]

Looking forward to working with you!

Best,

[Your Name]

[Your Contact Info]

[Your Website]

[Your Social Media Links]

Real Estate Email Example: Welcome Email

Your welcome email creates the first impression, so maintain a professional and friendly tone. Start by introducing your company and offer resources where people can learn more about your services.

Real estate email template - welcome email — Real estate welcome email – See full version at the source

2. Real Estate Listing Email Template

Subject: New property alert: Don’t miss this stunning home

Hi [First Name],

I’m excited to share a new listing that just hit the market. This is a wonderful 3BHK home in a safe neighborhood that could be yours soon.

[Property Address]
[Neighborhood/City]
[Number of Bedrooms] | [Number of Bathrooms] | [Square Footage]
[Price]

[Mention key Features]

This home won’t stay on the market for long! Let’s set up a private tour at your convenience.

Call/Text: [Your Phone Number]
Reply to this email or click below to schedule a visit.

[View Full Listing & Photos]

I can’t wait to help you find your dream home!

Best,

[Your Name]

[Your Real Estate Agency]

[Your Contact Information]

[Your Website]

Real Estate Email Example – Property Listing

Clients are going to scour the internet for the latest properties. Make your real estate email stand out by including listings they can’t find elsewhere.

real estate email template-Property listing — An example of property listing email from RedFin – Source

3. Open House Invitation Email Template

Subject: You’re invited to the exclusive open house at [Mention address]

Hi [First Name],

We’re thrilled to invite you to a beautiful and cozy property’s open house at [Property Address]! Come explore this stunning [property type, e.g., 4-bedroom modern home], featuring [highlight key features, e.g., a spacious backyard, updated kitchen, breathtaking views].

Date: [Day, Month, Date]
Time: [Start Time] – [End Time]
Location: [Property Address]

Enjoy refreshments as you tour this place, and think about making it your own. If you have any questions, I’ll be around to provide details and discuss financing options.

RSVP now to secure your spot! [Insert RSVP Link or Reply to Confirm]

Looking forward to seeing you there!

[Your Name]

[Your Real Estate Agency Name]

[Your Phone Number] | [Your Email]

[Your Website (if applicable)]

Real Estate Email Example: Open House Invitation

Home buyers or sellers likely go through multiple options before choosing a property or pricing. Mentioning key attributes of the property can help put your brand top of mind.

real estate email template - open house invitation — A chance to tour homes through Opendoor – See full version at the source

4. Real Estate Email Newsletter Template

Subject: Your monthly real estate update – Market trends and exclusive listings

Hello [Subscriber Name],

We hope this month has been good for you. Here’s your latest real estate update for [Month] – packed with market insights, new listings, and helpful tips.

Market Snapshot – [City/Region]

Median home price: $[XXX,XXX]
Average days on market: [X] days
Interest rates update: [X]%
(Source: [Reliable Source])

Expert Insight: “[Short market insight or tip related to current trends].”

[Featured Property of the Month]

[Upcoming Open Houses]

[Real Estate Tip of the Month]

“Thinking about buying/selling? Here’s what you need to know: [Quick tip].”
Want personalized advice? Let’s chat!

Feel free to schedule a quick call.

[Your Phone Number]

[Your Email]

[Your Website]

Looking forward to helping you with all your real estate needs!

Best,
[Your Name]
[Your Real Estate Agency]
[Your Contact Info]

Real Estate Email Example: Email Marketing Newsletter

A real estate email marketing newsletter helps you stay connected with subscribers, allowing you to share the latest market updates, listings, curated content, or a promotional message.

Personalize this email by adding relevant client interests and add a compelling call to action button.

5. Real Estate Client Testimonials – Success Stories Template

Subject: Another happy homeowner: [Client’s Name]’s journey

Hi [First Name],

I love helping my clients find their perfect home, and I wanted to share a recent success story that might inspire you!

Meet [Client’s Name]

[Client’s Name] was looking for [describe their initial needs—e.g., “a spacious family home in [Location] with a big backyard”]. After exploring several options, we found the perfect property that checked all their boxes.

The Challenge:
[Briefly mention any obstacles they faced]

The Solution:
[Explain how you helped them]

What [Client’s Name] Says:
“[Include a short, compelling quote from the client about their experience working with you.]”

If you’re thinking about buying or selling a home, I’d love to help you too! Let’s chat about your real estate goals.

Schedule a Free Consultation Here → [Insert Booking Link]

Looking forward to helping you find your dream home!

Best,
[Your Name]
[Your Real Estate Agency Name]
[Your Contact Information]
[Your Website]

Client Testimonial Real Estate Email Sample

When someone finds or sells their dream home through you, potential clients will naturally get curious about what you can do for them. Share exclusive reviews and testimonials to garnere positive reactions from leads.

real estate client testimonial email — Client testimonials and reviews in the real estate industry – Source

6. Real Estate Follow-Up Email Template

Subject: Are you still interested in finding your dream home?

Hi [Lead’s First Name],

I hope you’ve enjoyed the recent visit to [Mention property name and details] on [Date and time]. I’d love to hear your thoughts and refine the search to better match your needs.

If you need more options, I can provide updated listings that fit your criteria. Also, if you’d like to schedule a viewing or have any questions, I’d be happy to assist.

Let’s connect at your convenience—just reply to this email or give me a quick call at [Your Phone Number]. Looking forward to helping you find the perfect home!

Best regards,
[Your Name]
[Your Real Estate Agency]
[Your Contact Information]
[Your Website (if applicable)]

Real Estate Follow-Up Email Example

Real estate email marketing follow up email — Real estate follow-up and reminder email example – See full version at the source

Promptly following up after a house visit allows you to increase the likelihood of closing the deal. Also, this email template gives you more room to customize the listings according to the buyer’s search criteria.

7. Real Estate Nurturing Email for Long-term Leads Template

Subject: Keeping you in the loop in your home selling journey

Hi [Lead’s First Name],

I hope you’re doing well! I know that making the decision to sell takes time, and I want you to know that I’m here whenever you’re ready.

In the meantime, I’ll keep you updated with market insights and helpful resources to make your journey easier.

Here are a few key trends in [Local Market] that might interest you:

[Brief Market Update – e.g., “Home prices have remained steady, making it a great time to sell.”]

Real Estate For Leads Example

Generally, sellers take time to analyze the real estate market before settling on a deal. Nurturing them with key market trends and updates can help move them down the sales funnel, especially if they are first-time sellers.

Real estate email for sellers example — Real estate email digest for sellers – See full version at the source

8. Real Estate Reminder Email for Upcoming Events Template

Subject: [Event Name] is happening soon

Hi [Recipient’s First Name],

Just a quick reminder about [Event Name] happening on [Date] at [Time] at [Location]. We’re excited to have you join us for [brief event details, e.g., an exclusive open house, first-time homebuyer seminar, etc.]

Key benefit #1, e.g., “Tour a beautiful new listing”

Key benefit #2, e.g., “Get expert home-buying tips”

Key benefit #3, e.g., “Enjoy refreshments & meet other buyers/sellers”

Let me know if you have any questions, and feel free to bring a friend! If your plans have changed, just reply to this email so we can update our guest list.

Looking forward to seeing you there!

Best,
[Your Name]
[Your Real Estate Agency]
[Your Contact Information]
[Your Website (if applicable)]

Reminder Email Example

A real estate reminder email serves two purposes: To keep clients informed and to subtly nurture the relationship by providing timely information.

9. Real Estate Client Appreciation Email Template

Subject: Thank you for trusting us with your real estate journey

Hi [Client’s First Name],

I just wanted to take a moment to thank you for being a valuable client. It was truly a pleasure helping you [buy/sell] your home, and I’m grateful for the trust you placed in me throughout the process.

I hope you’re settling in well and enjoying your new space! If you ever have any questions, need recommendations for local services, or just want to chat about the market, I’m always here to help.

Also, if you have friends or family looking for a space to rent or buy, we’d love to help them, too. Referrals from great clients like you mean the world to us!

Wishing you all the best, and let’s stay in touch!

Best regards,
[Your Name]
[Your Real Estate Agency]
[Your Contact Information]
[Your Website (if applicable)]

Real Estate Client Appreciation Email Example

Closing of a house is a key moment for the realtor and the client. Thanking clients for their valuable contribution to your business fosters long-term relationships.

Real estate customer appreciation email — Customer appreciation email by a real estate company – Source

Tailor the real estate templates to resonate with your target audience and align with your specific marketing goals. Ensure you adhere to best practices for optimal effectiveness, no matter which template you choose.

However, if you’re new to email marketing and don’t know where to start, the following resources can help:

Best Practices for High-performing Real Estate Emails

The buyers’ and sellers’ inboxes are packed with emails every day, but sending timely real estate updates and reminders will differentiate your agency from the rest.

Follow these best practices to craft emails that get opened and clicked on:

Implement permission-based marketing: Build a list of genuinely interested buyers and sellers by implementing a double opt-in process.
Write persuasive subject lines: Personalize the email subject line and use urgency-driven words like “New listing,” “Limited time,” or “Just listed.”
Provide value in every email: Create email content focusing on clients’ pain points. Position yourself as the industry leader by offering valuable real estate tips and resources.
Design for readability: Follow email design best practices and pay attention to email accessibility, in addition to ensuring your emails are optimized for mobiles.
Automate your emails: Implement automation best practices to send relevant and timely real estate communication. For example, automatically send a welcome email to new subscribers or create email sequences to nurture leads over time.

While you focus on the above, ensure your real estate emails promptly reach customers in their primary inboxes. Use a reliable email marketing platform with great email deliverability performance.

Use Campaign Refinery to Reach the Most Buyers and Sellers

Campaign Refinery is a comprehensive email marketing platform offering the highest email deliverability rate in the industry.

While you use the above email templates to acquire and retain clients, we’ll focus on getting your emails into the inbox, maximizing your reach and impact.

Here’s a list of our top-performing tools and features that help increase your email marketing revenue:

High-speed sending engine: Enjoy the best email deliverability rate through strict authentication protocols and batch-and-send mechanism.
Automatic email list cleaning: Automatically delete invalid email addresses, maintaining email list hygiene.
Email gamification: Set points for every action your clients take on your emails, increasing engagement.
Powerful integration: Connect with an email marketing CRM and 1000+ other marketing tools to streamline email communication.

Looking to help prospects buy or sell their dream property today?

Use Campaign Refinery to reach potential buyers and close more deals — apply to become our client!

10 Real Estate Email Templates to Supercharge Your Business in 2025