Top 5 HubSpot Competitors in 2025

HubSpot competitors with band-aids with logos of software alternatives

For businesses prioritizing email marketing and looking for a more specialized tool, exploring HubSpot competitors is a strategic move. With a bit of research, you can discover alternatives far more suitable for your business and budget.

Though HubSpot has established itself as a popular marketing automation platform, it may not be the ideal solution for all email marketers. Its comprehensive suite of tools can be overwhelming for those seeking a simpler, more focused email marketing solution. 

As an all-in-one inbound marketing, sales, and customer service platform, it offers tools for: 

  • Customer Relationship Management (CRM),
  • Sales funnels and pipelines,
  • Creating web pages and landing pages,
  • Email marketing,
  • Social media management,
  • Content management.

HubSpot features a user-friendly interface and a comprehensive suite of features supporting businesses in attracting and engaging customers. It’s effective at lead generation, automation, and reporting.

However, its customization options may feel limiting for larger, more complex organizations. Despite its strengths, some users find its advanced features challenging to implement and integrate with other systems. Cost is another drawback, and the contracts make it difficult for customers to exit early.

Given the above facts, one must ask: Is HubSpot really the best solution for email marketing?

As there’s no one-size-fits-all solution, we compiled a list of HubSpot competitors below. We also list the factors you should use to evaluate the right email partner. We also shared our own suggestions, including the best email deliverability platform in the market, currently!



HubSpot is an All-In-One Platform for Sales, Marketing, and Customer Management

HubSpot’s strength lies in its comprehensive integration of sales, marketing, and CRM functionalities into a single, cohesive platform. Unlike competitors requiring multiple software solutions or complex integrations, HubSpot provides a seamless experience. This allows data to flow naturally between different business operations.

This unified approach means marketing teams can see how campaigns directly impact sales. Simultaneously, sales reps access detailed customer interaction histories. The CRM serves as the central nervous system, maintaining consistent customer data across all departments.

HubSpot’s ecosystem reduces friction between departments and provides clearer ROI tracking.


What Should You Seek in a HubSpot Competitor?

When evaluating HubSpot alternatives, look for platforms offering similar integration capabilities but excel in areas crucial to your needs.

Check out the table below:

FactorWhat to ConsiderWhy It’s Important
DeliverabilityLook for competitors with strong deliverability rates and support for SPF, DKIM, and DMARC setup.This ensures emails land in inboxes rather than spam folders, boosting engagement and ROI.
FeaturesThe ideal alternative should offer: 
‣ Automation,
‣ Segmentation,
‣ A/B testing,
‣ Templates.
You must ensure the platform has the flexibility to design targeted, effective campaigns.
User interfaceA clean, intuitive UI with drag-and-drop editors and a low learning curve.A simple UI speeds up campaign creation, reduces errors, and is essential for users with limited technical expertise.
AnalyticsExpect detailed insights into: 
‣ Open rates, 
‣ Click rates, 
‣ Conversion tracking.
Analytics empower data-driven decisions to refine campaigns and maximize performance.
PriceEvaluate pricing tiers, hidden costs, and scalability.Conducting research on pricing ensures you choose a solution that meets your budget without sacrificing functionality.
How to choose a HubSpot competitor

Check out these comparisons and guides from our blog; these in-depth articles will make you aware of features or strengths you want in your next email platform:

Here’s our list of the best HubSpot competitors you should consider moving to.


The Top 5 HubSpot Alternatives

After extensive research and analysis of leading CRM and marketing automation platforms, we’ve identified the strongest HubSpot competitors to serve your business needs.

  1. Mailchimp,
  2. SendGrid,
  3. Moosend,
  4. GoHighLevel,
  5. Campaign Refinery.

Here’s a detailed breakdown of how each HubSpot alternative stacks up across essential features:

FeatureMailchimpSendGridMoosendGoHighLevelCampaign Refinery
Deliverability⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Automated email validation
Automation⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Simplicity of UI⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Credit-based payment system
Built-in email gamification
Comparison of HubSpot competitors

Mailchimp is a Popular HubSpot Alternative

Mailchimp email templates
Email templates at Mailchimp

Mailchimp acts as an all-in-one marketing platform offering a website builder, digital ads, and basic CRM functionality. Its intuitive interface and free tier make it particularly attractive for small businesses and startups looking to grow their online presence.

What Does Mailchimp Offer?

Originally launched as an email marketing solution, Mailchimp has evolved into a comprehensive platform serving millions of customers. 

The platform offers a range of tools, including: 

  • Email marketing, 
  • Social media management, 
  • Website building, 
  • Basic CRM capabilities,
  • AI-powered content creation tools, 
  • Customer journey mapping, 
  • Behavior-based automation. 

While it may not match HubSpot’s depth in sales tools, Mailchimp is good at marketing automation and audience engagement. 

If you’d like to explore this platform further, read our Mailchimp review. 

Pricing Plans at Mailchimp

If you need more than what the free tier offers, Mailchimp offers these tiers:

Mailchimp planMonthly priceFeature
Free$0‣ 500 contacts
‣ 1,000 email sends
‣ 1 user
‣ Basic segmentation
‣ Behavioral targeting
‣ Basic templates
‣ Mailchimp branding
‣ Website builder
‣ SEO tools
‣ Free Mailchimp domain
Essentials$9.22‣ 500 contacts
‣ 5,000 email sends
‣ 3 users
‣ Basic segmentation
‣ Behavioral targeting
‣ No Mailchimp branding
‣ A/B testing
‣ Website builder
‣ SEO tools
‣ Free Mailchimp domain
Standard$13.77‣ 500 contacts
‣ 6,000 email sends
‣ 5 users
‣ Advanced segmentation
‣ Multi-step automation
‣ No Mailchimp branding
‣ Behavioral targeting
‣ Campaign manager
‣ Retargeting Google ads
‣ Comparative reporting
‣ A/B testing
‣ Multivariate Testing
‣ Content Optimizer
‣ Dynamic Content
‣ Send Time Optimization
‣ Website builder
‣ SEO tools
‣ Free Mailchimp domain
Premium$275.49‣ Custom number of contacts
‣ 150,000 email sends
‣ Custom email sends
‣ Unlimited users
‣ Advanced segmentation
‣ Multi-step automation
‣ No Mailchimp branding
‣ Behavioral targeting
‣ Campaign manager
‣ Retargeting Google ads
‣ Comparative reporting
‣ A/B testing
‣ Multivariate Testing
‣ Content Optimizer
‣ Dynamic Content
‣ Send Time Optimization
‣ Website builder
‣ SEO tools
‣ Free Mailchimp domain
Price tiers at Mailchimp

Mailchimp Pros and Cons

ProsCons
Mailchimp provides a user-friendly interface that is great for beginners.The pricing gets expensive as your subscriber list grows.
Mailchimp offers robust templates and design tools for email campaigns.Advanced automation is not on par with competitors.
It integrates well with various third-party platforms.The reporting tools are less detailed than some alternatives.
Pros and Cons of Mailchimp

SendGrid Can Handle High-Volume Email Senders

SendGrid API code
SendGrid’s API plans are popular

SendGrid has a good reputation for its email deliverability and advanced email infrastructure

Its developer-friendly email marketing API and detailed analytics provide more technical control than HubSpot’s email tools. Its web version maintains user-friendliness for marketing teams. 

Read our SendGrid review for more details on its features.

SendGrid at a Glance

A Twilio-owned platform, SendGrid has established itself as a big name in terms of email infrastructure. The platform caters to clients ranging from startups to Fortune 500 companies.

Its core strength lies in its email API and SMTP services, complemented by marketing campaign tools and detailed analytics. SendGrid offers features such as dynamic templates, email A/B testing, and real-time email campaign metrics.

Pricing Tiers at SendGrid

SendGrid pricing breakdown:

SendGrid Marketing Campaigns plansCostFeatures 
Free$0‣ 1 user
‣ Up to 2,000 contacts
‣ 6,000 emails/month
‣ Drag and drop email builder
‣ Segmentation
‣ A/B Testing
‣ 3 email testing credits
‣ 1 signup form 
‣ Ticket support
‣ Automation
Basic$15/mo‣ All of the above
+
‣ Up to 5,000 contacts and ‣ 15,000 emails/month
‣ 10 email testing credits
‣ 5 signup forms
‣ Chat support
‣ NO automation 
Advanced$60/mo‣ All of the above
+
‣ Up to 10,000 contacts and
‣ 50,000 emails/month
‣ 60 email testing credits
‣ 15 signup forms
‣ Ticket, chat, and phone support with guaranteed response times
‣ AutomationDedicated IP
Overview of SendGrid costs

SendGrid Pros and Cons

ProsCons
SendGrid gets consistent deliverability for transactional emails.The user interface has a bit of a learning curve.
The API allows developers to build custom email solutions.SendGrid’s marketing features are not as robust as its transactional email capabilities.
SendGrid provides reliable scalability for businesses of all sizes.The customer support team has been criticized for slow response times in the past.
Pros and Cons of SendGrid

Moosend is a No-Frills HubSpot Competitor

Moosend Automation
Moosend’s automation builder

Moosend offers marketing automation and personalization capabilities at a fraction of HubSpot’s cost, making it a decent option for small and mid-sized businesses. Its drag-and-drop email campaign builder and landing page creator rival HubSpot’s ease of use while providing integration options for e-commerce email marketing.

Overview of Moosend

Moosend positions itself as a cost-effective alternative to higher-priced marketing automation platforms. Its strength lies in its email personalization capabilities. Businesses can create highly targeted email marketing campaigns based on user behavior and preferences. 

Its automation workflows are powerful, allowing marketers to create complex customer journeys without much technical expertise.

Moosend Paid Plans

Moosend users must pick from the plans below:

Moosend planMonthly priceFeatures
Free TrialFree (30 days only)‣ 1,000 subscribers
‣ Unlimited emails
‣ 1 landing page
‣ 1 signup form
‣ 2 users
‣ Analytics
‣ A/B testing
‣ Spam testing
‣ Email automation
‣ Template library
‣ API access
‣ Chat support
‣ Email support
Pro$9 a monthor$84 a year‣ All of the above
+
‣ 500 subscribers
‣ Unlimited emails
‣ Transactional emails
‣ Multiple landing pages/forms
‣ 5 users
‣ Website triggers
‣ Product page triggers
‣ SMTP Server
Moosend+Custom‣ A fully customizable plan where you can pick from these add-ons:
‣ Audience Discovery
‣ Dedicated IPs
‣ Custom Reports
‣ SSO & SAML
‣ File Attachments
‣ Transactional Emails
EnterpriseCustom‣ All of the above
+
‣ Custom subscriber count
‣ Email file attachments
‣ Dedicated IP
‣ Account manager
‣ Custom reports
‣ Priority support
‣ Premium Campaign Performance
‣ Service-Level Agreement
‣ Dedicated IP
Pricing tiers at Moosend

Moosend Pros and Cons

ProsCons
Moosend delivers affordable pricing with no hidden costs, ideal for small businesses.Integrations with other platforms are more limited than major competitors.
Users get intuitive automation workflows and advanced segmentation.Moosend lacks the brand recognition of larger platforms.
The customer support is good with fast response times.Moosend’s reporting tools are basic compared to more premium platforms.
Pros and Cons of Moosend

GoHighLevel Offers a Wide Range of Features

GoHighLevel Form Builder
GoHighLevel’s form builder

GoHighLevel distinguishes itself by offering white-label capabilities and agency-focused features HubSpot lacks, making it particularly valuable for marketing agencies and consultants. 

Alongside traditional CRM and marketing features, its all-in-one platform includes: 

  • SMS marketing,
  • Reputation management,
  • Appointment scheduling tools.

What Features Does GoHighLevel Have?

Designed with agencies and marketing professionals in mind, GoHighLevel offers a comprehensive suite of tools for managing multiple client campaigns and businesses. 

For more details, read our in-depth GoHighLevel review.

The platform includes features like CRM, marketing automation, and booking systems, all of which can be white-labeled for agency use. 

What sets GoHighLevel apart is its focus on local business needs, offering tools such as: 

  • Two-way SMS messaging, 
  • Automated review generation, 
  • Customizable appointment calendars. 

As the learning curve is steeper than competitors, GoHighLevel offers extensive training resources and support for users transitioning from other platforms.

Related reading: Did you know GoHighLevel is currently embroiled in a ClickFunnels vs GoHighLevel lawsuit regarding the use of click funnels? Click and read!

GoHighLevel Plans

To send emails from GoHighLevel, you will need to opt for one of these plans:

GoHighLevel PlanPriceFeatures
Starter$97/month‣ CRM
‣ Unlimited users
‣ Unlimited contacts
‣ Three sub-accounts
‣ Email marketing
‣ SMS marketing
‣ Lead capturing tools
‣ Website, form, and landing page builder
‣ Funnel management tools
‣ Appointment booking
‣ Social media management
‣ Email templates
‣ Funnel templates
‣ Social media templates
Unlimited$297/month‣ CRM
‣ Unlimited users
‣ Unlimited contacts
‣ Email marketing
‣ SMS marketing
‣ Lead capturing tools
‣ Website, form, and landing page builder
‣ Funnel management tools
‣ Appointment booking
‣ Social media management
‣ Email templates
‣ Funnel templates
‣ Social media templates
+
‣ API Access
‣ Unlimited sub-accounts
‣ White-labeled desktop app
SaaS Pro$497/month‣ CRM
‣ Unlimited users
‣ Unlimited contacts
‣ Email marketing
‣ SMS marketing
‣ Lead capturing tools
‣ Website, form, and landing page builder
‣ Funnel management tools
‣ Appointment booking
‣ Social media management
‣ Email templates
‣ Funnel templates
‣ Social media templates
‣ API Access
‣ Unlimited sub-accounts
‣ White-labeled desktop app
+
‣ Agent Reporting
‣ Advanced API access
‣ Advanced CRM functions
‣ Tracking Pixels
‣ Inbound Calling
‣ Advanced Integrations
GoHighLevel Pricing

GoHighLevel Pros and Cons

ProsCons
GoHighLevel combines CRM, marketing automation, and email tools in one platform.The learning curve is steep for new users.
Users get agency-centric features.GoHighLevel’s pricing is higher than some email-focused alternatives.
The platform integrates SMS, email, and social media marketing seamlessly.The focus on agencies may not suit individual businesses or solopreneurs.
Pros and Cons of GoHighLevel

Campaign Refinery is an Email Deliverability Champion

Campaign Refinery Analytics Dashboard
Campaign Refinery’s analytics dashboard

At the start of this guide, we promised to tell you about a platform offering your emails the best chance at inboxing — we meant Campaign Refinery.

Consistent, industry-topping email deliverability is no small feat; it requires constant attention, discipline, and a strong commitment to best practices. With our deep technical knowledge and robust email infrastructure, our senders are seeing their email marketing results flourish.

In the next section, we discuss what else customers can expect from Campaign Refinery.

Overview of Campaign Refinery

As a boutique email service provider, we aim to enhance email performance through our advanced email marketing automation and deliverability features. Our user-friendly interface lets you access and operate a range of tools with ease.

One of our standout features is our built-in email validation tool; it ensures your email lists are regularly cleaned to improve email engagement rates and reduce bounce rates.

With a unique pricing model based on email activity rather than list size, Campaign Refinery allows businesses to scale their email marketing operations without incurring high costs as their subscriber base grows. Users benefit from high deliverability rates, email gamification features, and responsive customer support. 

Overall, Campaign Refinery aims to provide a comprehensive solution for businesses looking to achieve better email marketing conversion rates.

Campaign Refinery Paid Plans

Users have three options to choose from:

Campaign Refinery PlansPrice per monthCreditsFeatures
Business$9950,000‣ Unlimited contacts
‣ Campaign library
‣ Segmentation tools
‣ Automatic list cleaning
‣ Gamification
‣ Evergreen Flash Sales
‣ Advanced automation features
Growth$299200,000‣ Unlimited contacts
‣ Campaign library
‣ Segmentation tools
‣ Automatic list cleaning
‣ Gamification
‣ Evergreen Flash Sales
‣ Advanced automation features
+
‣ Disable Campaign Refinery branding
‣ Higher volume of API access
Enterprise>$1,0001 million‣ Unlimited contacts
‣ Campaign library
‣ Segmentation tools
‣ Automatic list cleaning
‣ Gamification
‣ Evergreen Flash Sales
‣ Advanced automation features
‣ Disable Campaign Refinery branding
+
‣ Dedicated Success Manager
‣ Custom API volumes
Pricing Details of Campaign Refinery

Campaign Refinery Pros and Cons

ProsCons
Email validation is built-in.There is no free plan.
You don’t get charged for the number of contacts on your listThere are no sales features.
There are unique engagement-boosting toolsUsers must pass our screening before sending emails; this step is to discourage spammers.
Pros and Cons of Campaign Refinery

HubSpot vs. Campaign Refinery

Next, let’s look at how well Campaign Refinery stacks up against HubSpot, in terms of email marketing capabilities:

FeatureHubSpotCampaign Refinery
Deliverability⭐⭐⭐⭐⭐⭐⭐⭐
Range of email templates⭐⭐⭐⭐⭐⭐⭐⭐
Advanced automation⭐⭐⭐⭐⭐⭐⭐⭐⭐
Personalization
Cost⭐⭐⭐⭐⭐⭐⭐
Email gamification
For a list of 50,000 contacts, you pay$4,000 per month$99 a month
Comparing HubSpot and Campaign Refinery

Campaign Refinery Offers the Best Inbox Placement plus Engagement-Boosting Tools

As a Campaign Refinery user, you get to enjoy the fruits of our solid sender reputation. 

Additionally, we offer unique tools such as: 

  • Automatic list cleaning: A built-in email validation system.
  • Gamification: Enhance engagement rates by gamifying emails.
  • Evergreen Flash Sales: Share time-sensitive offers to create urgency and spike conversions.
  • Credit system: An affordable system to help marketers build and grow their audiences.

We also educate senders on how to achieve top-tier email performance — even on their own! 

The Inbox Formula is a concise guidebook designed to enhance email deliverability for marketers at all levels. Authored by Travis Ketchum, our CEO and founder of Campaign Refinery, this 24-page resource distills decades of email marketing expertise into actionable insights.

This free guidebook covers essential topics such as IP management, technical settings, and email list hygiene. If you want to know the secrets to improve sender reputation and consistent inbox placement, it’s a must-read — download it here.

Usher in Email Marketing Success with Campaign Refinery

Our platform empowers you to craft captivating campaigns, automate your workflow, and deliver personalized experiences to resonate with your audience. 

Unleash the full potential of your email marketing strategy — apply here to become a Campaign Refinery sender today!

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