The Best ClickFunnels vs SamCart Comparison in 2025

A head-to-head battle between ClickFunnels vs SamCart can reveal which software offers better value, features, and overall performance for your online store. 

Let’s begin with a quick overview of the two.

ClickFunnels is a comprehensive sales funnel platform designed to help businesses generate leads, convert prospects, and maximize sales online. It provides tools to build high-converting landing pages, sales funnels, and websites without requiring coding skills. 

It also offers membership sites, affiliate management, and analytics tools. This makes it a one-stop solution for entrepreneurs and businesses aiming to optimize their online marketing efforts. Learn more about the platform from our ClickFunnels review.

SamCart is an easy-to-use e-commerce platform focused on helping businesses streamline their online sales process. It specializes in creating high-converting checkout pages, enabling users to sell digital products, physical goods, subscriptions, and services. 

With features like upsell funnels, order bumps, and A/B testing, SamCart helps maximize revenue per sale. It also supports multiple payment gateways, integrates with popular marketing tools, and offers detailed analytics for performance tracking. Ideal for entrepreneurs and small businesses, SamCart simplifies selling online and boosts conversions with its user-friendly design.

Given the similarities, you might be curious to know which one is best for your business. This ClickFunnels vs SamCart comparison has all the answers.

---

---

ClickFunnels vs SamCart Features Compared

ClickFunnels and SamCart are similar in that both platforms aim to optimize business growth by providing tools for creating high-converting funnels and checkout processes. They focus on increasing revenue through e-commerce upselling, cross-selling, and streamlining the customer journey. 

This comparison aims to break down the key differences between ClickFunnels and SamCart. This will give you a clear overview of their strengths and weaknesses so you can confidently choose the platform for business growth.

Ease of Use and UI

ClickFunnels is designed with beginners in mind, offering a straightforward drag-and-drop editor to create sales funnels and landing pages. Its interface is centered around funnel-building workflows, making it easy for users to design complete sales journeys without technical expertise. 

While its functionality is extensive, some users may find the dashboard cluttered due to the wide range of tools available, requiring a brief learning curve to navigate efficiently. Templates are pre-optimized for conversions, but customizing them can occasionally feel restrictive for advanced users.

SamCart prioritizes simplicity, particularly when selling individual products. The platform’s clean, minimalistic interface ensures even non-technical users can quickly configure cross-sells vs upsells. 

SamCart’s CheckoutOS is designed to optimize the checkout experience and boost conversions. 

All of these are aimed at increasing the average order value (AOV). 

The platform emphasizes simplicity, reducing friction and encouraging customers to complete their purchases. However, users seeking to build full-scale click funnels might find its limited page-building capabilities less comprehensive compared to ClickFunnels.

Both platforms are user-friendly, but ClickFunnels offers more advanced options for end-to-end funnel creation, which can overwhelm beginners. SamCart’s simplicity and focus on the checkout experience make it ideal for sellers looking for quick setup and ease of use without sacrificing essential sales optimization features.

Feature	ClickFunnels	SamCart
Interface	⭐⭐⭐	⭐⭐⭐⭐
Drag-and-drop editor	✅	✅
Learning curve	⭐⭐	⭐⭐⭐⭐
Overall user experience	⭐⭐	⭐⭐⭐⭐

Verdict: SamCart outscores ClickFunnels in the usability department and wins the round.

Funnel Building

ClickFunnels’s primary objective is to be a comprehensive funnel-building platform. 

These templates are fully customizable and designed for conversions, helping users launch their funnels quickly. For those seeking inspiration or advanced setups, ClickFunnels offers a marketplace where users can purchase third-party funnels tailored to specific industries or goals. 

This extensive ecosystem combines built-in analytics, email marketing automation, and upsell and downsell options. This makes ClickFunnels an all-in-one solution for funnel creation and management.

SamCart focuses on optimizing the checkout phase of a funnel rather than offering tools to build complete sales journeys. It provides high-converting checkout templates with built-in features to increase AOV. 

While it lacks the broader funnel-building capabilities of ClickFunnels, it allows users to connect with third-party tools to create more elaborate funnels. SamCart’s primary strength lies in its CheckoutOS framework, which streamlines the payment process and minimizes cart abandonment.

For businesses needing end-to-end funnel solutions, ClickFunnels provides unmatched versatility. Meanwhile, SamCart shines for those prioritizing checkout optimization and sales performance over building entire funnel frameworks.

Feature	ClickFunnels	SamCart
Funnel templates	⭐⭐⭐⭐	⭐⭐
Funnel customization	⭐⭐⭐⭐	⭐⭐⭐
A/B testing	⭐⭐⭐⭐	⭐⭐⭐⭐
Membership site functionality	⭐⭐	⭐⭐⭐⭐

Verdict: This SamCart vs ClickFunnels round is a tie.

Additional Reading

And did you know about the ClickFunnels vs GoHighLevel lawsuit? The competition is heating up!

Customization

ClickFunnels offers extensive customization options for creating unique funnels and pages tailored to a brand’s identity. Its drag-and-drop editor allows users to modify nearly every element, including fonts, colors, images, and layouts, ensuring a cohesive brand experience.

Advanced users can inject custom HTML, CSS, and JavaScript to achieve specific design requirements or integrate additional functionality. ClickFunnels also supports dynamic content, enabling pages to adapt based on user behavior or segmentation criteria. 

Furthermore, integrations with tools like Zapier and email marketing platforms allow for personalized automation sequences, enhancing the email marketing customer journey.

SamCart, while more focused on simplicity, still provides valuable customization features for checkout pages. Users can tweak page designs using built-in settings, such as adjusting colors, fonts, and layout elements to align with their brand. 

Prebuilt templates are designed to optimize conversion rates, but users can also add custom fields to capture specific information during checkout. 

Additionally, it provides options to customize post-purchase upsell pages — such as thank-you pages and special offers — giving users more control over the customer experience.

Both platforms balance ease of use with flexibility, catering to users with varying levels of design expertise.

Feature	ClickFunnels	SamCart
Page design	⭐⭐⭐⭐	⭐⭐⭐
Branding	⭐⭐⭐⭐	⭐⭐
Integrations	⭐⭐⭐	⭐⭐⭐⭐
Custom checkouts	❌	✅
Personalized customer journeys	✅	✅

Verdict: The customization options of both platforms are similar, making this round a tie.

Email Marketing

ClickFunnels added email marketing capabilities when it relaunched itself as ClickFunnels 2.0 suite.

This integrated approach allows for a seamless connection between funnels and email marketing. This makes it easy to nurture leads and send promotional emails. However, ClickFunnels can be less robust than dedicated email marketing platforms in automation or when implementing an email segmentation strategy.

SamCart does not have a built-in email marketing system. It primarily relies on integrations with external email marketing providers, integrating with various popular services. This means users need to have a separate email marketing account and connect it to SamCart to manage different types of email campaigns. 

While this requires an additional subscription, it offers greater flexibility in choosing a platform best suiting specific email-sending needs. This means users can get more advanced features than ClickFunnels’ built-in solution. This reliance on integrations also means that email capabilities are only as powerful as the integrated service itself.

Feature	ClickFunnels	SamCart
Built-in email marketing	✅	❌
Email automation	✅	❌
Segmentation	✅	✅
Integrations	⭐⭐⭐	⭐⭐⭐⭐

Verdict: ClickFunnels features built-in email marketing, so it wins the round.

Analytics

ClickFunnels provides a comprehensive suite of analytics tools within its platform. 

The platform offers visual dashboards and reports providing insights into funnel performance, allowing users to identify areas for improvement. ClickFunnels also supports email A/B testing, enabling users to compare different versions of their pages and optimize for higher conversions. 

While ClickFunnels offers robust analytics, some users find the interface a bit complex and prefer more streamlined reporting.

SamCart focuses primarily on providing data related to sales and checkout performance. 

SamCart’s analytics are geared towards understanding how well the checkout process is performing and identifying opportunities to increase sales. 

While SamCart provides valuable sales data, it may not offer the same level of granular detail on overall funnel performance as ClickFunnels. However, its reporting is generally considered user-friendly and easy to understand, particularly for those looking to scale an e-commerce business.

Feature	ClickFunnels	SamCart
Real-time data	✅	✅
Conversion tracking	✅	✅
A/B Testing	⭐⭐⭐⭐	⭐⭐
Sales Tracking	✅	✅
Average Order Value (AOV)	✅	✅
Customer Lifetime Value (CLTV)	✅	✅
Funnel Performance Tracking	⭐⭐⭐⭐	⭐⭐
Custom Reporting/Metrics	⭐⭐⭐	⭐⭐

Verdict: Both platforms share similar insights, so it’s a draw.

---

ClickFunnels vs SamCart Pricing Plans

Pricing is a crucial factor when choosing between ClickFunnels and SamCart, as their structures and costs differ significantly. Understanding these differences will help you determine which platform offers the best value for your budget. 

ClickFunnels and SamCart both offer free trials to test out features and usability. 

ClickFunnels Pricing

Customers opting for ClickFunnels get just two options to pick from.

ClickFunnels Plan	Price	Features
Startup	$97/month	‣ 3 Brand Workspaces​ ‣ 3 Team Members ‣ Unlimited Funnels ‣ Unlimited Courses ‣ Unlimited Members ‣ Unlimited Contacts ‣ Unlimited Pages ‣ Unlimited Domains
Pro	$297/month	‣ 10 Brand Workspaces​ ‣ 10 Team Members ‣ Unlimited Funnels ‣ Unlimited Courses ‣ Unlimited Members ‣ Unlimited Contacts ‣ Unlimited Pages ‣ Unlimited Domains

SamCart Pricing

SamCart offers a variety of pricing plans to accommodate different business sizes and needs. Below, you can see a clear breakdown of their current pricing structure. We have outlined available plans and key features at each tier, so compare them to determine which offers the best value for your specific requirements.

SamCart Plan	Price per month	Features
Launch	$79	‣ Checkout Anywhere ‣ One-Click Checkout ‣ Digital Payment Options ‣ Unlimited Courses and Students ‣ No-Code Sales Pages ‣ Pre-Built Templates ‣ 1 Admin User
Grow	$159	‣ Everything above + ‣ Checkout Automation ‣ One-Click Upsells ‣ Add-Ons and Order Bumps ‣ Subscription Management ‣ Cart Abandonment ‣ 3 Admin Users
Scale	$319	‣ Everything above + ‣ A/B Testing ‣ Access to SamCart’s API ‣ Subscription Saver ‣ Affiliate Center ‣ CRM Integrations

---

Time to Pick a Winner Between ClickFunnels and SamCart

Clearly, both platforms are focused on solving different kinds of issues — but which one should you pick? 

Before we give you a concrete answer, let’s review the features one last time.

Feature	ClickFunnels	SamCart
Funnel builder	⭐⭐⭐⭐	⭐⭐
Funnel templates	✅	❌
Form builder	✅	⭐⭐⭐⭐
Course creation tools	⭐⭐⭐	⭐⭐⭐⭐
Membership sites	⭐⭐	⭐⭐⭐⭐
CRM	✅	❌
Appointment scheduling	✅	❌
Email marketing	✅	❌
E-commerce tools	⭐⭐⭐	⭐⭐⭐⭐
Third-party integration support	⭐⭐	⭐⭐⭐⭐
Analytics	⭐⭐⭐	⭐⭐⭐

ClickFunnels is ideal for businesses needing comprehensive funnel building, membership sites, and robust marketing automation within a single platform, like course creators or coaches selling high-ticket programs. 

SamCart is best suited for businesses primarily focused on optimizing the checkout process and maximizing conversions for physical or digital products, such as e-commerce stores or sellers with simpler sales funnels. D2C brands will prefer SamCart, unless using funnels extensively is part of the sales strategy.

One pain point for both platforms is email messaging. As email marketing offers the best ROI, you need your campaigns to consistently reach the inbox. Here’s how you can integrate either of these tools with Campaign Refinery and see your conversions skyrocket.

Related Reading

Mastering the sales funnel is a great way to see the results of your digital efforts bloom. 

---

Pair Campaign Refinery With ClickFunnels and SamCart for Peak Email Performance

ClickFunnels and SamCart excel at funnel building and checkout optimization, respectively, but their built-in email marketing features are limiting. Integrating Campaign Refinery, with its top-tier email deliverability, enhances what you can extract from these platforms.

A partnership with Campaign Refinery will let you leverage the strengths of either platform for a more complete marketing and sales ecosystem. The next section will explain why this integration is particularly beneficial.

Campaign Refinery Offers What ClickFunnels and SamCart Lacks

While ClickFunnels offers its own email marketing solution, users often report inconsistent deliverability. As for SamCart, it lacks built-in email marketing entirely, relying solely on third-party integrations. 

This leaves a crucial gap in the sales process: reliable and high-performing email marketing. In short, you need an email partner who can bring in results.

How Expensive Is Campaign Refinery?

Campaign Refinery pricing is designed to empower businesses of all sizes. From startups to high-volume senders, our customers dispatch millions of emails monthly.

Unlike other platforms that restrict features based on pricing tiers, every Campaign Refinery plan unlocks the full suite of tools. This transparent, credit-based system ensures you only pay for the emails you send, regardless of list size, offering exceptional value and scalability for everyone.

Campaign Refinery Plan	Monthly price	Credits	Features
Business	$99	50,000	‣ Unlimited contacts ‣ Campaign library ‣ Segmentation tools ‣ Automatic list cleaning ‣ Gamification ‣ Evergreen Flash Sales ‣ Advanced automation features
Growth	$299	200,000	‣ Unlimited contacts ‣ Campaign library ‣ Segmentation tools ‣ Automatic list cleaning ‣ Gamification ‣ Evergreen Flash Sales ‣ Advanced automation features + ‣ Disable Campaign Refinery branding ‣ Higher volume of API access
Enterprise	+$1,000	1 million	‣ Unlimited contacts ‣ Campaign library ‣ Segmentation tools ‣ Automatic list cleaning ‣ Gamification ‣ Evergreen Flash Sales ‣ Advanced automation features ‣ Disable Campaign Refinery branding + ‣ Dedicated Success Manager ‣ Custom API volumes

Is It Easy to Migrate to Campaign Refinery?

Migrating to Campaign Refinery is designed to be seamless, with a simplified setup process and comprehensive support documentation. Our dedicated support team is always available to assist you, ensuring a smooth transition regardless of your operation’s scale. 

From initial screening to full implementation, the Campaign Refinery support team is an email away.