The first ever email sent looked like mere numbers and letters rather than a message. When people started using emails consistently, they became a sought-after communication channel for businesses and individuals. Today, consumers, on average, receive 121 emails per day. This makes it all the more challenging to cut through the inbox clutter, especially with…
Upsell and downsell are effective sales techniques to boost revenue and improve customer satisfaction. Understanding your audience is critical whether you sell pricier goods (Upsells) or encourage repeat purchases through low-end products (Downsells). This guide will help you narrow your audience segments and delve into actionable strategies to combine upselling and downselling. Upselling: The Art…
You may have an intriguing sales pitch and manage to convince customers to purchase a premium product. But, sooner or later, they seem to change their minds and opt out of the purchase. If you initially convinced them to buy a product worth $199, you could downsell a similar item of lesser value with a…
Magento and WooCommerce are popular open-source platforms for building e-commerce stores, but they serve distinct purposes. Magento, aka Adobe Commerce, is designed to handle large product catalogs and high-volume traffic. The platform has three editions: Magento Commerce, Magento Open Source, and Magento Commerce Cloud. Each is built for a distinct business purpose. Developers can use…
An upsell funnel is a sales strategy to get customers to add higher-value products on top of their initial purchase. When customers add their favorite products to the shopping cart, you can display higher-priced products or services to encourage them to buy. The proactive approach will enable you to foster long-term connections and increase sales….
You’ve been running your Shopify store for a while now. Orders are steady, and your customers seem happy, but your younger competitors have been thriving faster. You see their sleek email newsletters every time you open your inbox. The polished designs and engaging content make you wonder if you could do the same. But what…