“Email marketing is dead” is a phrase that’s been whispered for years, accompanied by the eye rolls and sighs. With the rise of new platforms and shortening attention spans of consumers, where does the power of this permission-based marketing lie? Do you think email marketing is dying and planning to shift your business’s marketing campaign…
The email unsubscribe rate shows the percentage of subscribers who no longer wish to receive your messages. Subscribers opt out for many reasons, such as email frequency, content relevance, and subscriber expectations. A high opt out rate indicates your email marketing subscribers find your content uninteresting, too salesy, or spammy. So, what can you do…
Good email engagement is the strongest indicator that you and your email marketing subscribers are on the same page. But how do you measure it? By tracking email engagement metrics, of course. Sending out irrelevant email blasts to your email list is a surefire way to fail at email marketing. If you want to cash…
As an email marketer, you’ve undoubtedly spent countless hours crafting compelling subject lines, designing visually appealing templates, and writing persuasive copy. But have you ever considered the impact of your landing page’s loading speed on your overall email marketing conversion rate? It’s a fast-paced world out there; attention spans are shorter than ever. A slow-loading…
Email marketing is a critical component of digital marketing for many businesses. However, achieving superior engagement metrics can be challenging. Email marketers tend to neglect certain areas of email marketing that are critical for good email engagement. Below, we will highlight them and show you how to optimize them. Email engagement is not as elusive…
Open rates in email marketing refer to the percentage of recipients who open a particular email campaign. It is a key metric used to measure the success and engagement of an email marketing strategy. For email marketers, it’s critical to have a point of reference to know if their email campaigns are on track to…