Email marketing has a simple name, but a complex and diversified structure. It entails everything from mass emailing to branched strategies targeting different audiences, all of them designed according to the data. With data in focus, it’s crucial to monitor email campaign metrics, learn from them, and use them to define efficient workflows and customer…
In building an effective email campaign, you must consider three things: deliverability, open rates, and engagement. Deliverability indicates whether your emails reach the desired audience’s inbox, open rates tell you what percentage of your audience opens your email, and engagement shows you their behavior, such as clicking a link or replying to an email. If…
We had the pleasure of spending some time with Dave Miz, breaking down some of the client campaigns he’s been working on. Additionally, we dove into a new niche he’s been sending to that his previous email service provider was lying about delivering emails and implementing the same 2x openers, 3x clicker strategy he’s used…