When you send an email, it leaves your outbox almost right away, and most of the time, it lands in the recipient’s inbox within a few seconds. But sometimes there can be delays for up to 30 minutes due to queuing delays, network congestion, antivirus checks, or other technical hiccups. Stick around if you’re interested…
A reverse DNS lookup is the process of finding the domain name associated with an IP address, essentially the opposite of a regular DNS lookup. But what does it have to do with email marketing? When you send an email campaign, recipient mail servers use reverse DNS to check the sending IP address’s legitimacy, helping…
Most marketers would already be familiar with SPF and DKIM as security protocols, but only a few may know of the new kid on the block — DMARC. But what does this new protocol do that SPF and DKIM don’t? Think of it this way: SPF is like a list of approved senders for your…
Picture this: The critical project update you sent from your work computer never made it to the client. Meanwhile, another client just said they got an email from you that infected their computer with malware. What’s going on? These aren’t just random mishaps; they’re examples of what can go wrong when your organization’s DNS records…
Learn what is an SPF record and its role in email security, with insights on technical components, best practices, and implementation for businesses.
Explore what is DMARC, an essential email authentication tool for businesses. Learn its benefits, implementation, reporting features, and best practices.