Email marketers spend a lot of time preparing the perfect email campaign and tracking email open rates and click-through rates (CTR) to measure success. But what about your email deliverability rates? Are your messages actually reaching your intended recipients? Inboxing is a challenge that many marketers struggle with, and it is this issue that email…
Email is an indispensable tool for communication, connecting businesses with customers and people with their personal networks. And in this vast ocean of emails flowing through the internet, keeping your information safe and private is a top priority. This is where SSL steps into the limelight as the guardian of confidential information, protecting against cyber…
Email marketers have to jump through a lot of hoops to ensure their messages successfully land in subscribers’ inboxes. When emails land in the spam folder, it’s a huge missed opportunity. But this issue is fixable — there are ways to achieve consistent inbox placement. Performing email deliverability tests plays a pivotal role in this…
Are you repeatedly failing email deliverability tests? Mailbox providers incorporate advanced techniques like content analysis, machine learning, and sender reputation scoring inside spam filters to reduce spam mail hitting their customers’ inboxes. Sometimes, these measures are a bit too effective; they occasionally stop legitimate emails from reaching the inbox. However, using a safe sender list…
An email domain is a part of an email address that can make a difference between successful and unsuccessful email campaigns and how your customers perceive your brand. Did you know that the number of email users increases each year? Email marketing is in third place for content distribution, right behind websites and blogs, and…
Learn what is an SPF record and its role in email security, with insights on technical components, best practices, and implementation for businesses.