Have you ever asked yourself, “Why are my emails going to spam?” The answer to this question can be quite complex. There are different ways to approach the problem and solve the spamming issue. If you are looking for ways to improve your email deliverability or create successful email marketing campaigns, you’ve probably heard of…
Email deliverability indicates the likelihood that an email you send will actually reach your subscriber’s inbox instead of reaching the spam folder. This simple definition doesn’t do justice to just how complex email deliverability is. And that’s exactly why our deliverability guide is the only one you need to read — we’ve covered every aspect…
Think of email spam filters as smart mail sorters that go through your emails and decide which ones are worth your time. Such filters separate the good stuff, like emails from friends and family, from the junk mail, like unwanted advertisements or suspicious messages. Today, spam filters are extremely efficient and can detect and neutralize…
An email “bounces” when it can’t reach the recipient’s address and returns an error message to the sender. While it’s easy to think there might be a problem with your setup, emails bounce for a variety of reasons. So, if you just can’t figure out why some of your messages aren’t getting through, the reason…
Deferred emails occur when the delivery of an email is temporarily delayed by the recipient’s email server. This delay is not considered a failure but rather a response from the receiving server. This can stem from reasons like spam complaints, server problems, or suspicion of spam. If you get a “deferred emails” error in your…
A “queued email” is an email message that is scheduled for delivery but is waiting to be sent to mail servers. Instead of being sent immediately upon composition, these emails are placed in a queue within an email system or email marketing platform, either intentionally or due to technical problems. It’s important to point out…