If you work in the construction industry, you’re probably wondering if email marketing is a good way to engage with other companies or customers. Should you focus all your efforts on social media instead? While social media is more popular today, email marketing still offers unique advantages. It lets you reach people directly in their…
You’re a construction professional eager to expand your business. You recognize the potential of email marketing, but you don’t know how to attract interested subscribers and potential clients. We’re here to help you find your way through this complex situation. So, grab your hard hat, and let’s get building! The Case Against Purchasing Email Lists…
Email marketing can seem daunting for small business owners. They might have doubts, such as: Is email marketing still worth it? Is it expensive? Is there a lot of effort involved? Is it complex? Can it help my business grow? Is it as effective as social media or web ads? We just want to say…
Mobile email marketing is the practice of sending emails that are specifically designed to be viewed and interacted with on mobile devices. In today’s hyper-connected world, desktops are no longer the only battleground for attention. People browse while waiting in line, check out products while eating at restaurants, and reply to emails on the go….
B2B email refers to using emails to engage with other businesses, organizations, or professional stakeholders. The average unsubscribe rate for B2B email marketing is 0.24%, which is lower than the industry average of 0.27% for marketing emails. This gives it a distinctive advantage over other forms of marketing, such as social and content marketing. Being…
Email newsletters are powerful tools to grow your audience — they directly land in recipient inboxes, unlike social media, where algorithms decide what users see. Publisher newsletters earn an open rate of 22%, relatively higher than social media channels, such as Facebook. But building a thriving newsletter community can sometimes make you feel like running…