Email mapping, or email journey mapping, is a marketing strategy for planning the sequence of emails a customer receives after their initial contact with your brand. While you could plan the perfect email campaign, the messages may still be far from what your readers want to see in their inboxes. This gap often leads to…
A thank you email shows appreciation and gratitude for people’s contribution to your business. Whether it’s thanking customers for their purchases or welcoming new subscribers, a thank you email can foster personal connections. But how do you write thank you emails without sounding generic or boring? We’ll tell you the secrets to writing excellent thank-you…
Craving a happy customer boost for your restaurant? Email marketing can be your secret ingredient! Emails may not be a restaurant’s first choice of marketing, but this guide explains why they can be a powerful ally in your quest to generate more revenue. After that, we dish out advice on crafting the best restaurant email…
Everyone says email marketing is the top money-maker for e-commerce businesses. According to research, you get $36 to $42 back for every dollar spent. But your reality seems different, doesn’t it? Why aren’t your numbers matching up? Your open rates are low, and your attempts to turn first-time buyers into loyal customers just aren’t working….
Retail email marketing is a strategic approach to promoting a brand and its products to existing and potential customers via email. According to research, 98% of consumers browse online and 53% regularly buy online daily or weekly. And these shoppers likely land on the purchase page through multiple channels such as social media, emails, etc. …
The agriculture industry might be rooted in tradition, but it doesn’t mean you can’t give it a digital touch. Agriculture email marketing is a powerful tool for farms, greenhouses, and the tourism department to connect with customers and build a thriving online presence. The average open rate for the agriculture industry is 20.50%, which is…