Etiquette is like an unwritten rulebook for human interactions, ensuring you maintain politeness and communicate effectively at the same time. But what is email etiquette and why is it important? Email etiquette is critical because it comes into play when you aren’t face-to-face with the other person. Email users across the world send almost 350…
Did you know that 57% of consumers prefer to shop online during the holidays? And 43% of people plan to shop at stores? This is a unique opportunity for email marketers to expand their reach and increase sales during the last quarter of the year through holiday email campaigns. A whopping 200 million customers shop…
If you run a small business and are ready to grow, email marketing should be at the top of your list. It’s a great medium for outreach, plus it lets you stay in regular touch with your customers. To do email right, however, you need a dependable email platform — but which is the best…
An email client is a program on your computer or an app on your phone that helps you manage your emails. You can use it to send, receive, and organize your emails. Unlike email through a web browser, a basic email client lets you access and manage your emails — even offline. It’s also handy…
Email marketing for brand awareness is still a very effective tool for companies of all sizes. It provides a direct line of communication for reaching your target market and increasing brand awareness. It’s a familiar channel with billions of users and a proven track record for nurturing leads. If you’re looking to increase your brand’s…
The digital marketing trends landscape is constantly evolving, and 2025 will be no exception. Artificial intelligence is one of the main characters in the evolution of digital marketing. AI has seen tremendous growth in the past two years, and it will continue to revolutionize all aspects of marketing. Marketing, in general, is developing rapidly due…