Constant Contact vs Mailchimp: Which One to Pick in 2025?

constant contact vs mailchimp cover image with two similar red post box

Constant Contact is an email platform that targets small to medium-sized businesses. Its features include a drag-and-drop editor, a template library, and email marketing automation tools.

With Constant Contact, users can send mass personalized emails, integrate with e-commerce platforms, and track engagement using its analytics dashboard. The company recently added AI-driven tools to its list of features.

As its competitor today, we have Mailchimp — a name most marketers already know thanks to the company’s extensive self-promotion efforts. Mailchimp is an all-in-one marketing platform; it offers a user-friendly design and a wide range of tools for online marketing activities.

Its features include advanced audience segmentation, AI-powered insights, and multichannel marketing capabilities — this covers email, social media ads, and landing pages. Mailchimp offers a free plan so businesses can try out its features while higher tiers cater to the needs of larger companies. You can get more insight on the platform from this comprehensive Mailchimp review.

In this Constant Contact vs Mailchimp comparison, we break down the features and mention differences between the two platforms to help you make a better choice.



Constant Contact vs Mailchimp — Which One is Right for Your Business?

Constant Contact Logo
Constant Contact Logo
Mailchimp logo
Mailchimp Logo

Both Constant Contact and Mailchimp have been around for many years and offer a lot of overlapping features. In this comparison, we aim to examine a set of features more closely so we can highlight differences that may influence your decision.

For this, we chose the 6 options below:

  1. User interface and user experience,
  2. Automation,
  3. Email templates,
  4. Email deliverability,
  5. Analytics and reporting,
  6. Pricing.

User Interface and User Experience

Mailchimp segmentation
Segmentation on Mailchimp

Constant Contact’s user-friendly interface will appeal to those new to email marketing. Its drag-and-drop email builder, pre-designed email campaign templates for marketing, and clear navigation allow users to create visually appealing messages without needing to code.

Additionally, the platform’s step-by-step guidance, email list management features, and campaign tracking tools make it easy to get started and measure the success of various email campaigns.

Constant Contact also offers support options and knowledge resources to help users get the most out of the platform. Their customer support team is available through live chat, phone, and email.

Mailchimp has built a good reputation for its usability, too. Its intuitive design and straightforward navigation make it easy to create and manage email campaigns. Similar to Constant Contact, Mailchimp offers a visual email builder that allows users to customize emails without requiring coding skills.

Mailchimp allows customers to create customer segments based on various criteria, including demographics, interests, behavior, and more. Organizing and managing contact lists is simple. Users get access to a vast library of templates and email A/B testing features to test different types of emails.

It also offers a variety of resources, including tutorials, webinars, and a knowledge base, to help users learn and utilize the platform effectively. On the customer service front, it matches Constant Contact by offering phone, chat, and email support for its customers.

Both platforms offer AI email marketing tools to help with creating content for emails.

AspectConstant ContactMailchimp
Simplicity of UI⭐⭐⭐⭐⭐⭐⭐⭐
Drag and drop email editor
Email templates⭐⭐⭐⭐⭐⭐⭐
Knowledge resources
Mobile app
Constant Contact vs Mailchimp: UI and ease of use

Verdict: In the UI and usability round, both platforms performed at an equal level. It’s a tie.

Automation Features

constant contact automation workflows
Using automation on Constant Contact

Constant Contact users can create automated email sequences, such as welcome series and abandoned cart reminders plus send follow-up emails. Emails can be triggered by specific actions or used as part of email drip campaigns. Users can also set up email autoresponders to address common email tasks or requests.

On Constant Contact, users can build workflows that combine multiple automation steps, such as sending a series of emails based on an email marketing subscriber‘s behavior or triggering a specific action based on a contact’s attributes.

Mailchimp offers a range of pre-built, customizable email marketing customer journeys that allow businesses to automate responses and actions based on specific triggers. Mailchimp offers a lot of advanced customization options and email workflow templates to pick from.

This helps to deploy emails for:

Constant Contact and Mailchimp allow customers to integrate other channels like social media and postcards into their automated workflows, for multichannel marketing campaigns. Both platforms have visual automation builders.

Comparing the automation features of the two:

Automation featuresConstant ContactMailchimp
Customer journey templates⭐⭐⭐⭐⭐⭐
Behavioral triggers
Automated segmentation
Multichannel automation⭐⭐⭐⭐⭐⭐
Customization⭐⭐⭐⭐⭐⭐⭐
Advanced automation options⭐⭐⭐⭐⭐⭐⭐
Constant Contact vs Mailchimp: Automation

Verdict: Mailchimp’s automation capabilities are a bit more advanced than Constant Contact’s, making it the winner of this round.

Email Templates

Mailchimp email templates
Email templates on Mailchimp

Constant Contact provides a library of email templates designed for different types of email campaigns. This library features professionally designed, mobile-responsive templates covering various industries and occasions.

Users can select templates for:

The templates can be customized to add text, images, videos, and other elements.

Mailchimp’s email template library is vast, with a focus on both simplicity for beginners and flexibility for advanced users. All templates are suitable for mobile email marketing, and the platform offers detailed control over elements like fonts, colors, and layout structures.

Mailchimp offers advanced features for users who want more creative control. It includes dynamic email content blocks, which allow users to tailor parts of the email to different segments automatically.

Its templates are customizable, making them suitable for businesses looking for more than just basic designs. For tech-savvy users, Mailchimp supports HTML editing. Given Mailchimp’s popularity, there are also third-party websites that offer free and paid email templates that can be uploaded and used for email campaigns.

Email template featuresConstant ContactMailchimp
Template variety⭐⭐⭐⭐⭐⭐⭐
Mobile-ready
Customization⭐⭐⭐⭐⭐⭐⭐
Personalization options⭐⭐⭐⭐⭐⭐⭐⭐
Dynamic content
Support for HTML editing
Mailchimp vs Constant Contact: Email templates

Verdict: There is a bit more variety in the email templates offered by Mailchimp as compared to Constant Contact, so Mailchimp wins this bout.

Email Deliverability

Constant Contact places a strong emphasis on email deliverability, ensuring marketing messages land in subscribers’ inboxes rather than being marked as spam. The platform checks emails for potential spam triggers like excessive links or suspicious content, which helps improve email sender reputation.

Features like list segmentation, automatic removal of bounced emails, and subscriber consent tracking ensure businesses are sending emails to engaged and valid email addresses.

Mailchimp supports these email security protocols, too. Additionally, Mailchimp uses machine learning algorithms to predict the best times to send emails for maximum engagement. This, combined with its AI-driven suggestions, helps users optimize their campaigns for email performance.

The platform provides list management tools, including advanced segmentation and automatic bounce management. Mailchimp also offers custom domains for email sending (available as an add-on plan), which can help improve email deliverability. Users also get real-time spam testing tools.

According to EmailDeliverabilityReport.com, Constant Contact’s deliverability rate was 74.98% this year while Mailchimp did marginally better with 75.99%.

FeatureConstant ContactMailchimp
Spam testing
Support for email authentication protocols
List management tools⭐⭐⭐⭐⭐⭐⭐
Real-time analytics
AI tools for deliverability
Bounce management
Custom email domains
Send time optimization
Constant Contact vs Mailchimp: Email deliverability

Verdict: Mailchimp has a few more tools and features than Constant Contact to help achieve better email deliverability, making it the winner.

Analytics and Reporting

Analytics overview on Constant Contact
Analytics overview on Constant Contact

Constant Contact offers a solid set of analytics and reporting tools that track the performance of email campaigns.

The platform provides real-time reporting that includes key email campaign metrics such as:

  1. Open rates,
  2. Click-through rates (CTR),
  3. Email bounce rate,
  4. Email unsubscribe rate.

Constant Contact also offers audience segmentation data, helping users identify which groups are most engaged with their content.

The platform offers easy-to-understand dashboards and visual reports. Though Constant Contact provides core metrics and comparisons, it lacks the advanced AI features Mailchimp offers for predictive analytics.

Mailchimp offers data on the same metrics as Constant Contact, plus a bit more; it tracks engagement across different channels, including social media ads and landing pages.

Mailchimp also helps collect segmentation data such as

  1. Purchasing behavior,
  2. Website activity,
  3. Location-based data.
FeatureConstant ContactMailchimp
Real-time metrics
A/B testing⭐⭐⭐⭐⭐⭐⭐⭐
Campaign comparison
Heatmaps (Click Maps)
Predictive analytics (AI)
Cross-channel analytics⭐⭐⭐⭐⭐⭐⭐
Customizable dashboard
Mailchimp vs Constant Contact: Analytics

Verdict: Mailchimp offers predictive and cross-channel analytics which Constant Contact doesn’t, making it the winner for this round.

Constant Contact vs Mailchimp: Which One is More Budget-Friendly?

Both platforms have low barriers to entry. It’s when you scale that things get expensive.

Constant Contact pricing plans:

Paid tiers at Constant ContactMonthly priceFeatures
Lite$12‣ 1 user
‣ 0-500 contacts
‣ Email sends are 10X contacts
‣ Live chat & phone
‣ AI content recommendations
‣ Surveys
‣ Inbox preview ($10/month add on)
‣ 1 automation template
‣ Signup forms
‣ SMS marketing (US only) at $10/month
‣ Posting and reporting for FB, LinkedIn, and Instagram
‣ Social media ads manager
Standard$35‣ 3 users
‣ 0-500 contacts
‣ Email sends are 12X contacts
‣ 3 automation templates
‣ Subject line A/B testing
‣ Contact segmentation
‣ Contact activity segmentation
Premium$80‣ Unlimited users
‣ 0-500 contacts
‣ Email sends are 24X contacts
‣ Priority support
‣ Unlimited automation templates
‣ Dynamic content
‣ Engagement heat map
‣ Custom automations
‣ First 500 SMS free
‣ SMS reporting
‣ Facebook Lookalike Ad targeting
‣ Google Ads Manager
‣ SEO recommendations
EnterpriseCustomCustom
Constant Contact: Pricing

Mailchimp email marketing plans:

Mailchimp planMonthly priceFeature
Free$0‣ 500 contacts
‣ 1,000 email sends
‣ 1 user
‣ Basic segmentation
‣ Behavioral targeting
‣ Basic templates
‣ Mailchimp branding
‣ Website builder
‣ SEO tools
‣ Free Mailchimp domain
Essentials$4.56‣ 500 contacts
‣ 5,000 email sends
‣ 3 users
‣ Basic segmentation
‣ Behavioral targeting
‣ No Mailchimp branding
‣ A/B testing
‣ Website builder
‣ SEO tools
‣ Free Mailchimp domain
Standard$13.63‣ 500 contacts
‣ 6,000 email sends
‣ 5 users
‣ Advanced segmentation
‣ Multi-step automation
‣ No Mailchimp branding
‣ Behavioral targeting
‣ Campaign manager
‣ Retargeting Google ads
‣ Comparative reporting
‣ A/B testing
‣ Multivariate Testing
‣ Content Optimizer
‣ Dynamic Content
‣ Send Time Optimization
‣ Website builder
‣ SEO tools
‣ Free Mailchimp domain
Premium$272.52‣ 10,000 contacts
‣ 150,000 email sends
‣ Custom email sends
‣ Unlimited users
‣ Advanced segmentation
‣ Multi-step automation
‣ Mailchimp branding removed
‣ Behavioral targeting
‣ Campaign manager
‣ Retargeting Google ads
‣ Comparative reporting
‣ A/B testing
‣ Multivariate Testing
‣ Content Optimizer
‣ Dynamic Content
‣ Send Time Optimization
‣ Website builder
‣ SEO tools
‣ Free Mailchimp domain
Mailchimp: Pricing

Constant Contact vs Mailchimp: How to Pick a Winner

Before we share our final thoughts, let’s analyze the features side-by-side:

AspectConstant ContactMailchimp
Email deliverability⭐⭐⭐⭐⭐⭐
Ease of use⭐⭐⭐⭐⭐⭐⭐⭐
Automation capabilities⭐⭐⭐⭐⭐⭐⭐
Personalization
CRM features⭐⭐⭐⭐⭐⭐⭐
Email templates⭐⭐⭐⭐⭐⭐⭐
Social media⭐⭐⭐⭐⭐⭐⭐
Analytics⭐⭐⭐⭐⭐⭐⭐
Forms
Website builder
Constant Contact vs Mailchimp: Features Comparison

Constant Contact and Mailchimp can both handle email campaigns, but Mailchimp offers a few more advanced features and tools. For example, you can build websites and track more data with Mailchimp. Mailchimp also offers a better variety of templates and its automation is more advanced. Social tracking is also better than what Constant Contact offers.

Interestingly, both platforms follow a similar pricing strategy. It’s affordable to sign up and reach out to a small list of subscribers, but as you grow your email list, both platforms make you pay a lot more. Many of the Constant Contact and Mailchimp features are only accessible on the most expensive tiers.

From a value-for-money point of view, Mailchimp would make more sense.

If you’re seeking a platform that offers top-tier email performance, we have a better recommendation.


Campaign Refinery: The Best Email Deliverability Money Can Buy

Marketing lingo can confuse users looking for an email platform that best matches their needs. At Campaign Refinery, we aim to keep everything transparent; this goes for both Campaign Refinery features, as well as Campaign Refinery pricing.

We offer everything an email marketer would want in an ESP — strong email infrastructure, best practices, and tools that just work.

The icing on the cake is that we offer the best email deliverability in the industry.

Why Campaign Refinery Makes More Sense Than Constant Contact and Mailchimp

Campaign Refinery offers a simple and intuitive UI. Beneath the user-friendly exterior is a powerful and effective email platform running on top-of-the-line email infrastructure.

For your email marketing needs, Campaign Refinery offers these attractive features:

  • Automated list-cleaner: This feature protects your sender reputation by removing invalid emails, spam traps, bots, burner addresses, and other invalid addresses from your list.
  • Simple payment system: The credit system at Campaign Refinery gives you more control over what you spend. You can add thousands of contacts to your email list and only spend credits for email sends or when you use the list-cleaning feature.
  • Email authentication mandate: All our clients must implement SPF, DKIM, and DMARC on their domains. This vastly improves the chances of inbox placement.
  • Gamification: If you want to boost your email engagement rates, try our Gamification feature. It will have subscribers looking forward to your emails!
  • Customer screening: We protect our platform’s reputation; this is the secret to our industry-topping deliverability. We screen new customers before onboarding them and monitor server traffic for suspicious activities.
  • Powerful automation: Creating complex automation flows is simplified with our Branch & Rule builder.
  • Campaign library: Running low on creativity? Check out our library of pre-built campaigns where you can simply click, edit, and deploy campaigns.

Is Campaign Refinery Affordable?

For both beginners and high-volume senders, Campaign Refinery is a great choice. Our platform supports email marketing for small businesses by offering all our features even on the basic plan, so you don’t have to spend more to send more.

We also allow unlimited contacts — this means that even when you grow, you don’t have to pay more unless you want to send more campaigns. And if you’re a high-volume seller, you’ll love how budget-friendly our plans are.

Campaign Refinery PlanMonthly priceCreditsFeatures
Business$9950,000‣ Unlimited contacts
‣ Campaign library
‣ Segmentation tools
‣ Automatic list cleaning
‣ Gamification
‣ Evergreen Flash Sales
‣ Advanced automation features
Growth$299200,000‣ Unlimited contacts
‣ Campaign library
‣ Segmentation tools
‣ Automatic list cleaning
‣ Gamification
‣ Evergreen Flash Sales
‣ Advanced automation features
+
‣ Disable Campaign Refinery branding
‣ Higher volume of API access
Enterprise+$1,0001 million‣ Unlimited contacts
‣ Campaign library
‣ Segmentation tools
‣ Automatic list cleaning
‣ Gamification
‣ Evergreen Flash Sales
‣ Advanced automation features
‣ Disable Campaign Refinery branding
+
‣ Dedicated Success Manager
‣ Custom API volumes
Campaign Refinery: Pricing plans

Is Moving to Campaign Refinery Complicated?

If you’re moving from a different email platform to ours, you will love our setup process — it’s straightforward, ensuring the migration process is stress-free.

And if you ever need help, simply reach out to the Campaign Refinery support team; they will assist you with any issue you face.

Check out our signup page to join Campaign Refinery today!

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