Email marketing statistics provide concrete information about how email marketing performs in the real world. It can give you an idea of industry averages for metrics and shed light on subscriber behavior. With constant changes in consumer behavior and marketing trends, it’s essential to stay up-to-date on the latest email marketing statistics. In this guide,…
Email response rate measures the percentage of your emails that receive a response. This metric shows the customer satisfaction levels and the success of your marketing strategy. Although not every email requires a response, a low response rate indicates trouble regarding customer engagement levels in relevant cases. We know how to do better, and that’s…
Tracking email performance isn’t just about staring at graphs; it’s about understanding whether your messages resonate with your audience. And if you don’t track your metrics, you’re flying blind — there’s no way to tell if you are achieving your campaign goals. Performance data offers insights into audience preferences and behaviors. We’re going to unravel…
Email marketing stands out for its exceptional return on investment (ROI) because it offers a direct and cost-effective way to engage with your audience. Unlike Pay-Per-Click or PPC ads and banners, you’re not throwing your message out there and hoping it sticks — you’re reaching people directly in their inboxes. Moreover, people are habitual email…
There’s a cloud of misinformation around email open rates today. Many claim that they need to be a marketer’s main focus, while others believe open rates don’t matter at all. With the evolving nature of privacy settings and recipient preferences, tracking email open rates has gotten complicated. Let’s examine the evolving relationship between open rates…
Email marketing is a powerful tool, but its effectiveness hinges on understanding and accurately interpreting key metrics. Two terms often at the center of this analysis are click rate vs click-through rate. Despite their importance, there’s a lot of confusion about what these metrics really mean and how they’re different. This confusion can cause a…