Integrated marketing, aka omnichannel marketing, combines all marketing communications and channels into a unified force to create a seamless and effective customer journey. Imagine a customer’s journey: They see your newsletter over morning coffee, smile at your creative Instagram post in the afternoon, and save your product for later. A few days pass, and they…
The automotive industry is a global giant, with 75.3 million automobiles sold in 2023 alone. The numbers are expected to surpass old records through 2024. With consumer needs constantly evolving, marketing your brand the right way is critical to reaching more people and maintaining a strong brand image. Automotive email marketing helps you get there…
If your emails aren’t quite hitting the mark, there are various possible reasons for it. A good place to start would be to ask yourself: are my emails targeted well? Targeted emails can help you make a strong and compelling pitch to your recipients. This is possible by leveraging customer data and using insights to…
An interactive email includes dynamic elements to provide an engaging customer experience. Perhaps you recently introduced a new product, or you’re running a special offer and are eager to share the news with your subscribers. Let’s face it: static emails can make your brand look similar to every other email customers receive, increasing the likelihood…
Hotel email marketing is the practice of connecting with current and prospective customers via email to attract more guests. With over 60% of hospitality bookings made online, you need to create a smooth digital experience for your guests. And what better way to achieve this than a personal marketing channel with low costs and high…
Running a medical practice isn’t just about providing excellent care; it’s also about maintaining a thriving business. To stay afloat, you need a steady stream of patients. With 77 percent of patients finding their doctors online, you need a strong online presence. And what better way to achieve this than through email marketing? It’s cost-effective…