The internet has made the world a much smaller place, and remote workers are considered as efficient as in-house, full-time employees. Technology has bridged the gap caused by location differences, and modern communication tools ensure that communication is more efficient than ever before. A huge benefit of remote workers is cost, of course. A virtual…
OptinMonster is an established name in the world of lead generation plugins. It promises to convert visitors to your website into potential leads and offers a range of methods to do it. That said, it may not be for everyone; you may not like the pricing or the templates, or you may be struggling to…
There’s a cloud of misinformation around email open rates today. Many claim that they need to be a marketer’s main focus, while others believe open rates don’t matter at all. With the evolving nature of privacy settings and recipient preferences, tracking email open rates has gotten complicated. Let’s examine the evolving relationship between open rates…
A private email server sounds mysterious and alluring to most people — imagine creating an ecosystem where you have complete control over your emails and are no longer at the mercy of your ESP. You can customize it for your specific needs, add unlimited email addresses, hook up third-party integrations, and resolve all technical issues…
Klaviyo is a popular marketing automation platform aimed at mature e-commerce brands. Its avid fans love the advanced segmentation and automation features, as well as integration with various e-commerce platforms. It’s also known for nailing personalized email campaigns using customer data to grab attention and drive sales. But Klaviyo isn’t for everyone. It can get…
A big part of the internet and digital communications today is visual — there are more images, infographics, designs, and videos than ever before. Websites are vibrant, social media is dynamic, and interactive content is everywhere — modern marketing is all about eye-catching elements. In an age like this, why do email clients block images?…