In 2016, Boomerang analyzed 40 million emails to determine the factors leading to better conversion rates. Emails with 75-100 words were found to have a 51% email response rate. In the same study, the response rates drastically dropped to 48% for emails with 200 words and more. Longer emails can overwhelm readers, while shorter emails…
Contrary to popular belief, your email list is more valuable to your blog than your traffic. The formula is simple: email subscribers equal success for bloggers. Blogging and email marketing are inseparable. Here’s why. Your blog posts are the foundation. Having good content improves your online visibility, authority, and search engine ranking. But email marketing…
Email marketing remains a powerful tool for connecting with customers and potential clients to increase brand awareness and revenue. However, not all emails are created equal. You might use transactional emails to acknowledge a customer interaction with your brand, such as order receipts and shipping notifications. Similarly, certain situations could demand sending marketing emails to…
The world of SaaS products is fast-paced, with fierce competition and high customer acquisition costs. SaaS companies are fighting tooth and nail for visibility and harnessing technology to drive their marketing goals. In this scenario, email marketing for SaaS emerges as a potent tool for growth and retention. It offers a direct channel to nurture…
According to Statista, nearly half of all emails (46.8%) go to the spam folders. This percentage can potentially increase, especially while handling bulk emails. Mass emails generally have a reputation for triggering spam filters, and even more so if you haven’t warmed your email-sending domain. However, that doesn’t mean you must stop sending bulk emails…
Choosing the right email marketing platform for your business can be challenging. Omnisend and Klaviyo are both popular options tailored for e-commerce businesses, each with its own strengths and weaknesses. While both offer robust features, they cater to different business needs. The email marketing landscape is constantly evolving, with email service providers introducing new features…