There are over a million fonts for emails you can choose from for your email sequences. The type of font you use sets the tone for your emails and disseminates brand uniqueness. Fonts are a critical part of email branding and are like digital attire — they convey professionalism, personality, and attention to detail. To…
Email management is the practice of handling and organizing your emails to increase productivity and efficiency. It involves a combination of strategies, tools, and best practices to streamline how individuals and organizations interact with their email systems. Since people started using emails, email marketing has become an essential tool for communication. Businesses send them to…
Etiquette is like an unwritten rulebook for human interactions, ensuring you maintain politeness and communicate effectively at the same time. But what is email etiquette and why is it important? Email etiquette is critical because it comes into play when you aren’t face-to-face with the other person. Email users across the world send almost 350…
If you feel like you’re drowning in a sea of emails and unable to deal with constantly refilling your inbox, email triage may be the solution you’re looking for. Email overload is a pervasive problem, impacting productivity and increasing stress. Email triage helps you efficiently manage your messages by quickly sorting, prioritizing, and acting on…
Did you know that 57% of consumers prefer to shop online during the holidays? And 43% of people plan to shop at stores? This is a unique opportunity for email marketers to expand their reach and increase sales during the last quarter of the year through holiday email campaigns. A whopping 200 million customers shop…
Being an email marketer is a lot — building a list of email marketing subscribers, creating engaging content, and mastering A/B testing. Through it all, the most critical aspect is knowing how to use valid email addresses in your emails, with the answer being — a valid email address. A valid email address follows the…