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CAN-SPAM Requirements Every Marketer Should Know

The CAN-SPAM Act governs the use of commercial email messages in the United States — it establishes requirements for the content of such messages, grants recipients the right to unsubscribe from mailing lists, and outlines significant penalties for non-compliance. The CAN-SPAM Act lays out rules for all email senders, ensuring they don’t send spam to…

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What Is Business Email Compromise? Identifying and Preventing BEC Attacks

Business Email Compromise (BEC) is a form of cyberattack where criminals deceive employees into sending them money or sensitive information. Typically, attackers impersonate senior executives, vendors, or partners in carefully crafted emails.  Now, picture yourself in charge of protecting your company’s critical assets. You receive an email that appears to be from the IT department,…

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What is a Phishing Email Attack? And Why It’s a Big Deal

Imagine getting an email from the Small Business Administration about a $100,000 loan you qualified for.  That’s exactly what happened to Emily. With plans to expand her business, this seemed like the perfect opportunity. So, she started filling out the attached form without thinking twice.  But soon, red flags appeared – unusual requests for personal…

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Best Email Tracking Software in 2025 to See Who Opens Your Emails 

You’ve just wrapped up crafting an important email campaign, one that could really make a difference for your business.  As you hit the send button, a familiar sense of uncertainty sets in. You find yourself wondering if these carefully crafted emails will even get noticed. It’s a frustrating feeling.  But what if you could see…

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The Ultimate Guide to DNS Email Records for Better Email Deliverability 

Picture this: The critical project update you sent from your work computer never made it to the client. Meanwhile, another client just said they got an email from you that infected their computer with malware.  What’s going on?  These aren’t just random mishaps; they’re examples of what can go wrong when your organization’s DNS records…