The Best Email Marketing Courses That Get Results

Signing up for an email marketing course is the best way to learn about email marketing. It’s far more efficient than learning from expensive mistakes or uncooperative team members. 

Email marketing courses can also open up your mind to the untapped potential of this marketing medium, making you a more complete marketer. And if you’re an entrepreneur or business owner, a course can show you how to build a list of prospective clients and convert them.

Below, you will find the best email marketing courses to get you started on your journey. 

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Email Marketing Courses: How Will You Benefit?

Wondering what you’ll gain by completing a course on email marketing? 

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Do a Bit of Light Reading Before You Begin an Email Marketing Course

If you’d like a little warmup before you sign up for one of the email marketing courses listed below, check out the Campaign Refinery blog. You can find a variety of topics that can greatly improve your day-to-day email marketing tasks, but there’s also a lot of learning material for beginners. 

This table contains some excellent articles to help you get started with email marketing:

Campaign Refinery article	What’s the article about?
The ULTIMATE Email Marketing Guide for 2024	A great introduction to the world of email marketing.
Email Deliverability Guide	What is email deliverability, and how to maximize it.
Email Marketing Statistics Guide for 2024	Shares important statistics about email marketing you should be aware of.
Best Email Marketing Books for 2024	Lists the best books on email marketing you can learn from.
How to Track Email Performance Like a Pro	How to decode campaign performance and improve results.
Email Segmentation Strategy	Learn how to group your contacts like a pro.
Why Are My Emails Going to Spam?	Exploring the different reasons why emails are marked as spam and how to avoid them.
Email Marketing for Small Business	A must-read for all small businesses getting into email marketing.
Email Marketing Mistakes to Avoid	Learn how to avoid these common pitfalls.
Crafting Irresistible Email Content	Mastering content can greatly improve your engagement metrics; learn how to do it right.

Our blog content reflects our love for email marketing. We also have a powerful guidebook we recommend to email marketers — newbies and veterans alike.

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The Inbox Formula: The Quickest Way to Master the Ways of Elite Senders

At Campaign Refinery, we are fully committed to squeaky-clean sending practices; they are the reason for our success. 

If you’d like to learn more about email best practices, you must read The Inbox Formula.

This free guidebook reveals the methods used by email veterans, including topics such as technical setup, sending practices, industry insights, list management tips, and more. You won’t find this information in such a simplified and compressed format anywhere else; it’s a shortcut to becoming an elite email sender.

Download the Inbox Formula today!

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Top Email Marketing Courses in 2024

Signing up for a course is a good way to learn all the aspects of email marketing; it mentally prepares you for your first campaign. 

We found these 9 courses, split into free and paid options, to be the best at covering this expansive topic.

Free email marketing courses:

Course name	Course creator	Level
Lead Magnet Multiplier	Travis Ketchum	Intermediate
Think Outside the Inbox: Email Marketing	Coursera	Beginner
Email Marketing Certification	HubSpot	Intermediate
Advanced Email Marketing	Simplilearn	Beginner to intermediate
Email Marketing Basics	Google Digital Garage	Beginner

If you’d rather go for paid options, consider these:

Course name	Course creator	Price	Level
Email Marketing. Increase Sales With Email Marketing!	Udemy	$175	Beginner
Email Marketing Mastery	Digital Marketer	$495	Beginner
Email Marketing: Strategy and Optimization	LinkedIn	$25/month	Beginner
Email Marketing Course	Digital Marketing Institute	$445	Beginner

Next, we share the specifics of each course and what you can expect to learn.

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Lead Magnet Multiplier: See Your Inflow of Leads Explodes

One of the bigger challenges email marketers face is collecting leads. It’s a challenging task, but there is one tool that can simplify the process and bring you stellar results: lead magnets.

Lead magnets are often overlooked in favor of trendier methods, but they prove their worth time and again; once mastered, they can get you results like no other lead collection strategy. Adding this tool to your lead generation arsenal is a must — and that’s exactly where The Lead Magnet Multiplier course can guide you.

This short course is 100% free and teaches you how skill, strategy, and technique work together to maximize signups. Post this 4-video program, you can apply your learnings and see signups multiply by up to 800%. 

The program contains a clause, however; students have to finish the course in a week or they will have to register again.

Module 1: Choosing Your Lead Magnet

Lesson 1 introduces the course to students and explains what they can expect to learn. It covers the basics of lead magnets and copywriting and includes an example of a lead magnet to download and examine.

Module 2: Thank You Page & Psychology

The second module explores the psychology of lead magnets and how to influence page visitors using tactics like FOMO (fear of missing out) or scarcity.

Module 3: Email Automation

Section 3 gets into the role played by automation logic in making your lead magnet more effective. It teaches students how to properly set up email automation and tagging to match strategy. 

Module 4: Next Steps

Module 4 wraps up the course by giving students real-world advice, examples, and suggestions on how to improve their email marketing performance.

You can sign up for the free Lead Magnet Multiplier course today!

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Think Outside the Inbox: Email Marketing by Coursera

Think Outside the Inbox: Email Marketing is a comprehensive course offered by Coursera in partnership with Google. It is designed to equip learners with the skills needed to create effective email marketing campaigns. The course emphasizes the importance of email marketing as a powerful tool for reaching and engaging customers. 

It covers essential concepts and practical strategies to help businesses and marketers leverage email to its full potential.

By the end of the course, students should be fairly well-equipped to design, implement, and analyze email marketing strategies that drive results.

Module 1: Introduction to Think Outside the Inbox: Email Marketing

In the first module, students learn about the fundamentals of email marketing: what it is, how it functions, and its benefits. It highlights the significance of email marketing in achieving business objectives. 

Students will be taught to establish SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) email marketing goals, too. The first module concludes with an overview of best practices for campaigns.

Module 2: Types of Email Marketing

The second module explores the most common types of marketing emails. 

Module 3: Useful Tools for Email Marketing

What is email marketing without its tools? That is exactly what module 3 covers. 

Students will be taught how to write marketing emails that connect with customers. They will also discover how to create and segment email lists effectively. 

The module then discusses popular ESPs and explains how these platforms function. Finally, participants will explore crisis management strategies and learn how to address and correct mistakes in email marketing.

Module 4: Collect and analyze email campaign data

The module covers methods for measuring, tracking, and analyzing email campaign results. Additionally, participants will learn about preparing comprehensive email marketing campaign reports.

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Email Marketing Certification by HubSpot

HubSpot Academy offers an extensive Email Marketing Certification course designed to equip learners with essential skills and strategies in effective email marketing. 

HubSpot’s course takes a practical approach, providing real-world examples and actionable insights that help marketers enhance their email marketing proficiency. The course could be completed by beginners, but experienced professionals will benefit more, especially if they’re already using HubSpot.

Upon successful completion of the course and passing the certification exam, participants receive a HubSpot Email Marketing Certification.

Module 1: Email Marketing Strategy Fundamentals

The opening module acknowledges the importance of email marketing and dives into the core components needed to create a successful strategy tailored to your specific business.

Module 2: Segmentation and Contact Management in Email Marketing

The lesson emphasizes the importance of audience segmentation and contact management for effective email marketing, providing strategies for building targeted groups and maintaining a healthy contact list.

Module 3: Understanding Permissions and Deliverability

In this module, students learn about email deliverability and legal compliance to ensure email messages reach their intended audience.

Module 4: The Power of Personalization and Automation in Email Marketing

Here, the course dives into personalization and automation, highlighting their importance in crafting a strategic and efficient email marketing approach.

Module 5: Understanding Design in Email Marketing

Recognizing the power of design in a content-saturated environment, module 5 explores strategies for creating visually appealing emails that capture and retain audience interest.

Module 6: Maximizing the Impact of Copy in Email Marketing

The sixth lesson explores in depth the critical role of message precision in email marketing and provides strategies for crafting clear and focused copywriting.

Module 7: Getting Your Audience to Take Action in Email Marketing

This module tackles the art of driving action in email marketing, focusing on crafting strong CTAs (calls to action) and optimizing send times for maximum engagement.

Module 8: Analyzing Your Marketing Emails

Students learn about the importance of leveraging data in email marketing by studying key metrics and using email analytics to make informed decisions.

Module 9: Improving Your Email Marketing Through Testing

The final learning module of the course highlights the importance of continual improvement in email marketing. Students will learn about A/B testing methodologies to identify the most effective elements for email campaigns. The goal is to discover methods that maximize the impact of the email marketing strategy used.

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Advanced Email Marketing by Simplilearn

The Advanced Email Marketing Course by Simplilearn is designed to provide learners with comprehensive knowledge and practical skills in email marketing. This video series covers the entire spectrum of email marketing, from the basics to advanced strategies, making it suitable for both beginners and experienced marketers.

Module 1: Course Introduction

The first module provides an overview of the course structure, objectives, and key topics to be covered. It sets the foundation for understanding the importance and impact of email marketing.

Module 2: Introduction to Advanced Email Marketing

Dive into advanced email marketing techniques and strategies that go beyond the basics. This lesson explores how to leverage data and analytics to create sophisticated and highly effective email campaigns.

Module 3: Write Better Subject Lines

Learn about crafting compelling subject lines that increase open rates and engage recipients. Module 3 covers best practices and creative techniques to capture attention right from the inbox.

Module 4: Develop Emails that Drive Results

Focus on creating email content that resonates with an audience and drives measurable results. In the fourth module, students learn how to align email messaging with business goals to maximize engagement and conversions.

Module 5: Optimize Your Email Content

This module emphasizes continual improvement to achieve better performance. Explore methods to enhance the effectiveness of email content through personalization, dynamic content, and A/B testing.

Module 6: List Management Strategies

The sixth section covers the best practices for list hygiene and email subscriber management to ensure effective targeting. Students will learn strategies for building, segmenting, and maintaining a high-quality email list.

Module 7: Automating Your Emails

Lesson number 7 addresses topics such as automated workflows, triggered emails, and nurture campaigns.

Module 8: Create Optimal Landing Pages

Participants of this course will discover how to design and optimize landing pages that complement email campaigns and drive conversions in module 8. It focuses on user experience, testing, and metrics for successful landing pages.

Module 9: Create an Email Campaign Checklist

This is where students learn how to take a systematic approach to planning, executing, and reviewing email campaigns. The 9th lesson provides a comprehensive checklist to ensure all aspects of email campaigns are covered before launch. 

Module 10: GDPR for Digital Marketers

This closing section covers the General Data Protection Regulation (GDPR) and its implications for email marketing. The lesson explains compliance requirements, best practices, and how to protect a business from legal issues.

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Email Marketing Basics by Google Digital Garage

The Email Marketing Basics course is a part of Google’s Digital Garage initiative, which offers free online courses to help individuals and businesses enhance their digital marketing skills. 

This 30-minute course is part of a larger digital marketing course and is a sneak peek into the world of email marketing. It is aimed at beginners who want to learn how to use email marketing to reach and retain customers. It focuses on the essential components of email marketing, from building an email list to creating engaging content and measuring campaign success.

Module 1: Email Marketing Basics

The opening video lesson equips students with email marketing strategies to nurture customer relationships. 

Module 2: Your Email Marketing Options

In the 2nd lesson, students explore the world of email platforms. The video explains common features offered by these tools, the value of tracking recipient behavior, and how to personalize content based on customer data.

Module 3: Crafting Great Marketing Emails

This module teaches students how to write effective subject lines, keep content concise, and incorporate compelling CTAs alongside valuable links for customers. Participants will learn about crafting compelling email marketing campaigns that drive action.

Module 4: Managing Successful Email Campaigns 

Module 4 video tackles the optimization process for email marketing campaigns. The lesson explains A/B testing techniques to boost engagement and how to craft relevant landing pages. 

Module 5: Measuring Success in Email Marketing

The fifth and final video of the course explains the role of email metrics in evaluating campaign success, shares five key metrics to track performance, and teaches students how to translate that data into actionable insights. It emphasizes the importance of data-driven decision-making in email marketing.

Next, let’s check out the first of the paid email marketing courses!

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Email Marketing: Increase Sales With Email Marketing! By Udemy

Marketers, business owners, and entrepreneurs will appreciate the “Increase Sales With Email Marketing!” course from Udemy. 

The two-hour program guides students in using email marketing to boost their sales and grow their businesses. The 8 modules cover a wide range of topics, from the basics of email marketing to advanced strategies for increasing conversions and revenue.

Module 1: Introduction to Email Marketing

The introductory 33-minute module covers topics such as spam filters, building an email list, GDPR, privacy policies, and how to build a newsletter.

Module 2: Types of Emails

Module 3: Database Segmentation 

Module 3 delves into the main criteria used to segment databases.

Module 4: Anatomy of an Email Message

Students will learn the structure of newsletters and the main elements of an email in this lesson.

Module 5: Set Up Your First Email Campaign with SendPulse

Fifth is a practical lesson for beginners on setting up an email campaign using SendPulse.

Module 6: How to Measure Email Marketing Performance

Module 7: Chatbots

In the module 7 video, guest lecturer Caleb Smith explains how businesses can use chatbots on websites and social media.

Module 8: Final Section

Finally, the course offers a revision of the previous modules plus additional resources for learning.

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Email Marketing Mastery from Digital Marketer

The Email Marketing Mastery course is as detailed as it gets. This email marketing program from Digital Marketer shares practical knowledge, real-world examples, and hands-on exercises to ensure participants can apply what they learn directly to their own marketing efforts.

The course includes 10 modules with 74 instructional videos.

Module 1: Email and the Customer Value Journey

The first lesson explores email marketing and applying it correctly. The concept of a Customer Value Journey is also introduced to students here.

Module 2: What to Know About Email

In this section, the instructor gets into the types of emails and when to use them. The module also covers different sending methods.

Module 3: The Psychology and Science of Email

Students learn the marketing psychology behind email campaigns in the third lesson.

Module 4: Building an Email List

Module 5: Developing an Email Calendar and Funnel

Module 6: Five Foundational Email Campaigns

Module 7: How to Monetize Your List

Module 8: Copywriting and Design

Module 8 covers the importance of copywriting in marketing emails and correct email design. It also shares advice on writing subject lines and sending practices.

Module 9: Measuring Your Email Marketing

Module 9 delves into analytics and reporting, sharing guides on which metrics to track and what conclusions to draw from them.

Module 10: Iterating and Improving

The final lesson compiles the learnings from the previous modules and also recommends sources for additional study.

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Email Marketing: Strategy and Optimization by LinkedIn

You need a LinkedIn membership that costs $25 a month to access the Email Marketing: Strategy and Optimization program. 

This 1-hour course, led by Virginia O’Connor, equips you to create and launch high-performing email campaigns. The program teaches students to leverage various email types, optimize every element (timing, subject lines, personalization), and tailor content from copy to CTAs. Participants will gain skills to monitor results and refine strategies for maximum impact.

Module 1: Fit Email into Any Marketing Plan

The module begins with insight into the power of email marketing. 

Module 2: Optimize All Types of Emails

This module explains to students how they can use different types of emails to achieve a range of targets. The section also covers how to use data intelligently. 

Module 3: Optimize Email Content

Third lesson covers topics such as writing a good marketing email and using images effectively. There are also tutorials on email footers and using personalization correctly.

Module 4: Optimize Audience

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Email Marketing Course by Digital Marketing Institute

This option is ideal for professionals aiming to become email marketers; the Email Marketing Course from Digital Marketing Institute equips students with the practical skills needed to succeed in the job market.

The course contains 11 hours of video content, toolkits, templates, and interactive modules, and it includes a certificate at the end.

Module 1: Data Strategy

The first module teaches participants how to develop a strategy, manage email data, and grow the subscriber pool.

Module 2: Crafting Content and Managing Time

This section focuses on creating content and the various parts of an email. It also suggests ways to write engaging subject lines, and shares time-saving tips.

Module 3: Creativity and Designing Content

Module 3 is where the course goes deeper into topics such as creating interesting email campaigns, designing emails, and using ESP features efficiently.

Module 4: Testing, Optimization, and Automation

In the fourth and final module, students can expect to apply what they learned; this includes A/B testing, tracking metrics, running automation, and calculating ROI.

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Campaign Refinery: Where Knowledge Meets Experience

Once you’re ready to send your first campaign, your next big decision will be to choose the right email platform.

Campaign Refinery checks all the boxes.

To discover what elite email performance looks like, apply to become a Campaign Refinery user today!