Integrate Campaign Refinery With More Than 1,000 Apps

Marketing tools have never been more powerful or accessible than they are today.

So many rich services and tools to help you do more, with better tracking and incredible automation.

Our goal with Campaign Refinery is to be the “air traffic controller” of your marketing messaging. And thankfully, today, we take a huge step forward in that pursuit.

While we’re feverishly working with partners on native integrations (we have some great announcements coming VERY soon), we knew that adding support for over 1,000 quality apps in a single stroke would be a boon to marketers looking to push their marketing automation forward.

So, available immediately, you can now add Zapier to your Campaign Refinery account.

This means you’ll be able to use our API support to reliably send/create contacts, apply tags, apply goals and submit forms from many different apps.

DO you use any of the popular shopping carts?

No problem.

Want that call request using your favorite calendar software to achieve a goal?

We have you covered.

Use popular lead capture or landing page software?

You’re all good.

For now, all you have to do is get your beta Zapier connection here.

As we get more customers using Zapier, we’ll work with their team to make Campaign Refinery available in the public directory.

Later this month, we’ll start detailing step-by-step tutorials on using some of the most requested apps with Campaign Refinery.

We hope you’re as excited as we are about this support, and we’re looking forward to the creative ways you end up using all these powerful automation tools.

What Is Zapier?

Zapier is a hub for the APIs of over 1,000 apps to connect in a way that allows them to send data back and forth.

By creating a framework for so many apps to communicate, the doors blow wide open in terms of possible combinations.

Regarding how it works with Campaign Refinery, it opens up the ability to search for and add new contacts, apply tags, achieve goals and complete forms.

This is incredibly useful for tagging customers who do things like: purchase a product, schedule a call, complete a form, etc.

Tying into our tags/goals/forms makes it easier for those items to trigger your automations inside of Campaign Refinery.

Our goal is still to use native integrations, or automation solutions that live completely within Campaign Refinery, but this is a great way to kick-start our integration support across the board.

While there are other API hubs we’d like to integrate with, this was a great place to start given the wide support that Zapier has across the marketplace.

Why Is Zapier Support In Beta?

The way Zapier allows apps to be added to their marketplace requires more than just “developing and going”.

When you first add support for Zapier as we have, you’re placed in an “invite only” beta mode.

(Which anyone can get, right away, by going through his particular link).

As more users activate their Zapier accounts with Campaign Refinery across our various features, we can work with the Zapier team to get it approved.

Everything we have in there today we’ve tested, and so far, it works great.

However, understandable they want to have a review process for apps for quality and consistency.

When we complete that process, we’ll be sure to let you know that as well.

How Do I Get Started?

So you’re ready for the future of marketing automation, and want to add access to over 1,000 apps?

Great! We’re excited to have you join us on this journey.

Step 1: Make sure you’ve grabbed your special beta pricing of Campaign Refinery here.

Step 2: Add our Zapier support via this special link. This will allow you to connect both apps and open up all the integrations.

Shortly we’ll be doing a series on how to use Campaign Refinery with some of the most requested apps using Zapier.

We plan to start with shopping carts, calendaring software and webinars.

If you have a particular app you’d like us to detail step-by-step, we’d love to hear from you on Twitter @ProvenCampaigns or in the Marketing Automation Facebook group.