It’s never been a better time to be a marketer.
So many rich services and tools to help you do more, with better tracking and incredible automation.
Our goal with Campaign Refinery is to be the “air traffic controller” of your marketing messaging. And thankfully, today, we take a huge step forward in that pursuit.
While we’re feverishly working with partners on native integrations (we have some great announcements coming VERY soon), we knew that adding support for over 1,000 quality apps in a single stroke would be a boon to marketers looking push their marketing automation forward.
So, available immediately, you can now add Zapier (grab your invite here) to your Campaign Refinery account.
This means you’ll be able to use our API support to reliably send/create contacts, apply tags, apply goals and submit forms from a ton of different apps.
Use any of the popular shopping carts?
Want that call request using your favorite calendar software to achieve a goal?
We have you covered.
Use popular lead capture or landing page software?
You’re all good.
For now, all you have to do is get your beta Zapier connection here.
As we get more customers using Zapier, we’ll be working with their team to get Campaign Refinery available in the public directory.
Later this month, we’ll start detailing step-by-step tutorials on how to use some of the most requested apps with Campaign Refinery.
We hope you’re as excited as we are about this support, and we’re looking forward to the creative ways you end up using all these powerful automations.
What Is Zapier?
Zapier is hub for the API’s of over 1,000 apps to connect in a way that allows them to send data back and forth.
By creating a framework for so many apps to communicate, the doors blow wide open in terms of possible combinations.
In terms of how it works with Campaign Refinery, it opens up the ability to search for and add new contacts, apply tags, achieve goals and complete forms.
This is incredibly useful for tagging customers who do things like: purchase a product, schedule a call, complete a form etc.
By tying into our tags/goals/forms, it makes it easier for those items to trigger your automations inside of Campaign Refinery.
Our goal is still to use native integrations, or automation solutions that live completely within Campaign Refinery, but this is a great way to kick start our integration support across the board.
While there are other API hubs we’d like to integrate with, given the wide support that Zapier has across the marketplace this was a great place to start.
Why Is Zapier Support In Beta?
The way Zapier allows apps to be added to their marketplace requires more than just “developing and go”.
When you first add support for Zapier as we have, you’re placed in an “invite only” beta mode.
(Which anyone can get, right away, by going through his particular link).
As we get more users activating their Zapier accounts with Campaign Refinery across our various features, we’re able to work with the Zapier team to get it approved.
Everything we have in there today we’ve tested and so far it works great.
However, understandable they want to have a review process for apps for quality and consistency.
When we complete that process, we’ll be sure to let you know that as well.
What Is Campaign Refinery?
After years of using (and being frustrated by) other marketing automation platforms, we decided to build our own.
And boy, we sure are glad that we did.
There were two main things that really stuck out to us with other platforms that we wanted to solve.
1. We wanted control over our email deliverability.
Ever notice that your email opens and clicks vary day to day?
Some of that is the day and time you choose to send.
Some of that has to do with how good your subject line is.
BUT, a strong reason also has to do with the sender reputation from the marketing platform you’re using.
Up until now, most platforms tightly controlled your ability (or lack thereof) to choose how your email is sent. This means that on most other platforms you’re fate is in the hands of the email platform, and the behavior of their other customers.
So even if you do everything “right”, some other customer on that platform could hurt your ability to get inboxed.
Instead, what we’ve done is we’ve separated the automation and actual email sending components. Campaign Refinery handles all the automations and allows you to tell various email services to send email on any service you specify.
This means you’re 100% in control of your sender reputation, and can quickly/easily swap at the drop of a hat.
And soon, we will actually help you run a test and automatically pick the winning combinations for you automatically.
2. Starting from scratch for every campaign sucks.
Even as experienced marketers, we were frustrated that we always had to start from scratch for so many campaigns we wanted to run.
While that’s of course still an option, by pre-loading every single Campaign Refinery account with an available library of proven campaigns that you can copy over and edit at will in just a few clicks was a massive time saver for us and everyone else who has played with it so far.
Our library is continuously growing, and if you have specific types of campaigns you’d like us to focus on to help you run more effective campaigns just let us know in support so we can find a proven campaign to add for all customers as soon as possible.
How Do I Get Started?
So you’re ready for the future of marketing automation, and want to add access to over 1,000 apps?
Great! We’re excited to have you join us on this journey.
Step 1: Make sure you’ve grabbed your special beta pricing of Campaign Refinery here.
Step 2: Add our Zapier support via this special link. This will allow you to connect both apps together, and open up all the integrations.
Shortly we’ll be doing a series on how to use Campaign Refinery with some of the most requested apps using Zapier.
We plan to start with shopping carts, calendaring software and webinars.
If you have a particular app you’d like us to detail step-by-step, we’d love to hear from you on Twitter @ProvenCampaigns or in the Marketing Automation Facebook group.